Beijing Daoxiang Village was founded in 1895 (the 21st year of the reign of Emperor Guangxu of the Qing Dynasty). It is located outside the front door of the Yin Temple, with a store in the south and a factory in the back. Its products are widely welcomed by people from all walks of life. When Mr. Lu Xun lived in Beijing, he often went shopping, which was recorded many times in "Lu Xun's Diary". Later, it went out of business for some reason, but the Beijing southern food faction created by Daoxiang Village has been passed down from generation to generation and continues to exist.

In 1984, Mr. Liu Zhenying, the fifth generation descendant of this faction, restored this prestigious time-honored food company.

After the resumption of business in 1984, Beijing Daoxiang Village, under the painstaking management of the older generation of industrial and commercial entrepreneurs headed by Liu Zhenying, won praise from consumers for its unique and high-quality products. The business methods and excellent services have won the market, production and operation have developed rapidly, and remarkable results have been achieved in terms of social and economic benefits.

It has been nearly 30 years since Beijing Daoxiangcun resumed business in early 1984. Daoxiangcun has developed to a scale of 35 directly-operated stores and more than 100 franchised stores. The company's management methods have gradually changed from traditional experience management Moving towards institutionalized and modern management, the new processing plant located in Beiqijia High-tech Industrial Park, Changping District has been put into use, with the original low-tech, labor-intensive, semi-manual operation. The main characteristics of the traditional production model have been transformed, and the degree of mechanization, automation, and industrialization of food production has also been greatly improved. Daoxiang Village

Historical records record: After Emperor Qianlong went to the south of the Yangtze River and tasted Daoxiangcun pastries in Suzhou, he praised it as "an excellent food and a rare delicacy" and immediately inscribed a plaque with "Daoxiangcun" on it and became famous all over the world.

There are two Daoxiang Villages in Beijing, one is Beijing Daoxiang Village where Nanjing moved northward during the Guangxu Period, and the other is Beijing Sudao Food Co., Ltd., a branch of Suzhou Daoxiang Village registered in Beijing in 2005.

Beijing Daoxiangcun

Beijing Daoxiangcun factory is located in Beiqijia Town Industrial Science and Technology Park, Changping District. Daoxiang Village in Beijing was founded in 1895 (the 21st year of the reign of Emperor Guangxu of the Qing Dynasty). The Nandian store was opened in the north when the first shopkeepers from Daoxiang Village in Suzhou came to Beijing. The front store and the back store were opened in Yinsi outside Qianmen. It was very distinctive. "Goods Store"), the first southern food store in Beijing, was forced to close in 1926 due to the war, and was not reopened until early 1984 with the support of the government. It is a well-known time-honored pastry brand in Beijing and the first choice store for outsiders to buy "Beijing-style" specialties.

Suzhou Daoxiangcun

Daoxiangcun originated in Suzhou and is a Suzhou-style pastry. It was developed in Suzhou in 1773 during the Qianlong period and is the holder of the Daoxiangcun trademark. Suzhou Daoxiangcun's processing factory in the north is located in Tongzhou Food Industrial Park, covering an area of ??more than 100 acres. It has 6 world-leading production lines for cakes, mooncakes, pastries and snack foods, with an annual output value of 2 billion yuan. The Suzhou-style mooncake making skills of Daoxiang Village in Suzhou have been included in the list of "Intangible Cultural Heritage". Seeing that the business of "Daoxiang Village" is very prosperous, in 1911, Wang Rongqing and Zhu Youqing, the founders of Daoxiang Village, set up another business opposite Daoxiang Village on Guanyinsi Street. In 1916, Zhang Senlong (also known as Chunshan), who learned the southern food making skills from the Daoxiang Village faction, also became independent from Daoxiang Village and launched "Daoxiangchun" in Dong'an Market. font size. In this way, several southern food factions compete with each other in Beijing.

Since then, more and more southern food shops have opened all over the capital, and for a time the trend of "shops in the south opening in the north" in the pastry industry has become more and more popular. Around the 1920s, in addition to Daoxiangchun and Guixiang Villages in Beijing, Tianjin also had Mingji, Heji, and Senji Daoxiang Villages, as well as Baoding Dacige Pastry, Shijiazhuang Daoxiang Village, and Taiyuan Old Village. In this way, the earliest business in Daoxiangcun, Beijing, was greatly affected. Coupled with political turmoil and warlord fighting, in 1926, the famous Daoxiangcun Nanhuo Store in the capital was forced to close down, and it remained closed for more than half a century.

Although "Daoxiangcun" closed down, the southern food faction it created has not been interrupted. Some clerks in "Daoxiang Village" have inherited its traditional craftsmanship. "Guixiang Village" and "Daoxiangchun" also follow the traditional craftsmanship and management style of "Daoxiang Village" and pass it down from generation to generation. Today's former chairman of Beijing Daoxiangcun Food Co., Ltd. Liu Zhenying is the fifth generation descendant of this faction. Unlike many time-honored brands that went through "public-private partnership" in the 1950s and 1960s, Beijing Daoxiang Village did not go through the history of planned economy. After the reform and opening up, everything in China has recovered, and all industries are waiting to flourish. In April 1983, the China Democratic National Construction Association and the All-China Federation of Industry and Commerce held a symposium on traditional food consultation work in Beijing. Liu Zhenying, then deputy director of the Dongcheng District Federation of Industry and Commerce in Beijing, attended the meeting and listened to "Restore Development" This meeting also became an epoch-making meeting in the development history of Daoxiang Village.

After the meeting, with the support of the Federation of Industry and Commerce and the government, Liu Zhenying actively planned to invite back the old technicians and employees of Daoxiang Village. At that time, Beixinqiao Street was having a headache in solving the job problem of unemployed young people. So the street invested 80,000 yuan and vacated a street sewing factory in Libei Craftsman Ying Hutong, Dongzhimen, and converted it into a factory in Daoxiang Village. Unemployed young people became skilled food workers, and the once time-honored brand reopened.

On January 22, 1984, the Dongsi North Street store, the first store after the resumption of business in Daoxiang Village, Beijing, officially opened. There is still more than an hour before the door opens, and there are already many customers queuing up in the cold wind. Everyone comes here because of the reputation. The employees are overwhelmed by the customers who come in. There are still many customers entering the store to buy things until the evening. . After the news of the opening of Daoxiang Village spread, many people from suburban counties and out-of-towners asked people to help buy it back on their behalf.

After the resumption of business, Beijing's "Daoxiang Village" inherited the traditional craftsmanship of Nanwei food, adhered to the service concept of "integrity-based, customer first", and quickly opened up in Beijing with high-quality products. In September 1994, Beijing Daoxiangcun Food Group Company was formally established, and in 2005 it was restructured into Beijing Daoxiangcun Food Co., Ltd. Today, Daoxiang Village in Beijing has nearly a hundred chain stores, a logistics and distribution center, and more than 300 sales outlets. It has taken the first step to create a distinctive community store; it has built the largest and most advanced factory in the traditional food industry in the country. A production base; producing more than 600 varieties of pastries, meats, quick-frozen foods, moon cakes, Lantern Festival, rice dumplings and other seasonal foods; with annual sales of nearly 2 billion yuan, it has been awarded "Chinese Time-honored Brand" and "Beijing Famous Trademark" and many other honors. However, due to historical reasons, the "Daoxiang Village" trademark is owned by Suzhou Daoxiang Village, so Beijing Daoxiang Village registered its own "Sanhe" trademark to show distinction.

Nowadays, when you walk into a chain store in Daoxiangcun, Beijing, you will find not only exquisite pastries, fresh cooked meats, dozens of vegetarian palace dishes made with soy products, various dried fruits and roasted seeds and nuts, but also There are traditional delicacies such as glutinous rice wine, rice cakes, and fried red fruits that are rare to see elsewhere, which are mouth-watering. In addition, there is a bright glass counter, stainless steel small plates and small folders specially used to collect money and change. There is a dedicated person to change the change, and the salesperson is always there. The white coats and hats that are worn all year round, the cooking paper wrapped in cooking oil, and the paper bags used to hold cakes are all unique "old things" that are even more friendly. The Daoxiangcun sales department is bustling with people every day and has long become the busiest business scene in Beijing.