Why is Taiyuan Street in Shenyang no longer beautiful? I think there are several main reasons for this.
first, the original commercial port atmosphere is no longer strong due to unreasonable layout. To be responsible, the transformation of Taiyuan Street in Shenyang in recent years should not be very successful. Blindly worshipping the heights and pursuing the face project of leaders, the final outcome is really not so good. The status quo after the transformation is that the original bustling commercial port atmosphere is gone. Now Taiyuan Street seems to be ok except Zhongxing Building, and the newly-developed Jiuwu books are still hot, but it has left the original book shopping center with a large area. Hualian department store, Isetan Department Store, and Xinglong Family have changed their owners like merry-go-round, and now they are basically idle pools. If people can't gather popularity, how can commercial department stores flourish? It should be said that the serious lack of strategic layout vision of commercial ports is the main factor leading to the disappearance of Taiyuan Street in Shenyang.
Second, the per capita retail commercial area of the city exceeds the standard. Regarding the per capita retail commercial area, there is an international version that the average area in developed countries is 1 1.2 square meters. According to the situation of our country, more serious scholars have calculated that the average per capita in our first-tier cities should be 1 square meter and that in second-tier cities should be .75 square meters. So, what is the situation in Shenyang? According to the statistics of relevant departments, by the end of 217, with the registered population of 7.3 million in Shenyang, the per capita retail commercial area has reached 1 square meter, and it is estimated that the per capita commercial area in Shenyang will reach 1.6 square meters by 22. This digital standard has greatly exceeded that of developed countries. In fact, Shenyang is only a second-tier city in developing countries. By 217, the per capita annual disposable income will be only 41,359 yuan.
Looking back at the commercial buildings in Shenyang in recent years, especially along the so-called Golden Gallery, it can be said that there are surging clouds, and large commercial buildings emerge one after another. K11 Shopping Plaza, Maoye Center, Vientiane City, hang lung plaza, Lotte Department Store, etc., some commercial buildings are almost closed. The serious over-standard per capita retail commercial area and offline per capita consumption level are undoubtedly one of the main reasons for the low popularity of Taiyuan Street in Shenyang.
Third, the impact of online shopping is also a very important reason. At present, the broad source of shopping is another reason why the scenery of physical stores is no longer there. In the past, when people bought goods, they could only and had to shop in physical stores. In today's rapidly developed society, the source of shopping is no longer limited to physical department stores, especially online shopping has already seriously impacted physical shopping malls. As long as you want to buy something, sitting at home, there is almost nothing you can't buy, including foreign purchasing. A generation of old people who were willing to pay for specific things with their own eyes in the early years are now unable to walk on the streets. Nowadays, even if young people go shopping, they just weigh the comparison. After all, the price of goods associated with the cost of physical stores can't compete with online stores at all.
above, think of these first, welcome to add. Happy holidays!
The main reason why Taiyuan Street is not beautiful is the "upgrade". The light shows "tall" and the popularity is down. First Avenue equals abandonment. In the past, dozens of old firms have disappeared, but now "merger" has become a handful of people. In the past, when people entered the bustling crowd of Taiyuan Street, people who went shopping left this house and entered that one. Now, when they entered the shopping mall, there is no feature. I don't know what to buy. The decoration can be good, but people who go shopping are afraid to go in, and the high-end price can't be cheap. People are not afraid of being cheap when they buy things. Why is the popularity of Wuai market so strong? Cost performance is an advantage. I don't believe that customers don't bargain when buying goods. Because it is suitable for mass consumption, small profits but quick turnover are suitable for different consumer groups, there are more opportunities to choose more varieties, and you don't have to change places if you want to buy anything at one stop. Taiyuan street does not have this kind of business acumen, and there are naturally few opportunities for single choice of goods in shopping malls. If Taiyuan Street wants to return to the past, it must take the "mass line"! Otherwise, it is difficult to turn over the scenery!
There are two most famous commercial streets in Shenyang, Taiyuan Street Middle Street. More than ten years ago, Taiyuan Street was very lively. Taiyuan Street is deserted now. Shopping malls closed down one after another. Now only ZTE is left, still struggling. Parkson will never die in these years, and there is also a wanda plaza. Others, such as Wuzhou, New World, Eastan, and later Xinglong Bailian and Chaohui, closed down after a few years. The real economy is not good, and the big environment is one aspect. There are too many online shopping now, and fewer and fewer people come out to shop. The other one is out shopping, and parking is more troublesome. But the main reason is that there are more and more shopping malls in Shenyang in recent years. Shopping malls in Shenyang are among the big cities in China. I read a report that the density is the first in the country. There is no reasonable plan. Originally, the economy in Northeast China was not good. Opening large shopping malls one after another. Open here and close there. Zhongxing Shopping Mall is the largest shopping mall in Shenyang. But its layout is unreasonable. Lack of entertainment. After re-expansion, the benefits are not as good as before. Another shopping mall in Shenyang is opening more and more. The customer diversion is more serious. There used to be four shopping malls in Shenyang. Zhongxing joint venture commercial city tiebai. At present, in the four major shopping malls, only Tiebai benefit is better. In addition, these three major shopping malls are struggling. The business model is still the same as it was 2 years ago. There are fewer and fewer natural persons. This forms a vicious circle.
first, there are too few target people in Taiyuan street. Most people who can go to Taiyuan Street are old Shenyang people, among them, government state-owned enterprise workers and cadres and their children (simply shopping habits accumulated in their early years) have certain purchasing power. Local tyrants who come to Shenyang from other places seem to go less, not to mention fewer people who come to work in Shenyang from other places. College students studying in Shenyang may not even recognize the brand Taiyuan Street.
second, the price of Taiyuan street is too high. Compared with Zhongjie Street, the unit price category of Taiyuan Street is generally high, and even the underground has been renovated, and the product grade has been improved many times. Of course, who wants to buy a bargain after seeing something tall? Merchants are scrambling to sell high-end goods. The price of snacks has also increased a lot with the rent. Many of ZTE's goods with foreign brands in fact have to compete with foreign brands in price. Once, when my classmates came back from abroad, they all liked to buy shoes in ZTE, because there are many styles and beautiful ones, and the most important thing is that the price of foreign brands is more than one tenth. Now a domestic brand of leather shoes has the same price as ash's shoes. For us middle-aged people, it is not as good as online shopping.
thirdly, parking is difficult. It is inconvenient to find the entrance to the parking lot, the parking lot planning is not scientific enough, and Zhonghua Road is sometimes congested and the parking fee is expensive. Are reasons for not wanting to go to Taiyuan Street.
fourthly, there are too few signs in Taiyuan street. Zhongxing New World has made Dongshun Isetan yellow. It was because many shopping cards, unit welfare cards and gift cards were issued in those years. Dongshun and Isetan actually pay cash for shopping, and there are very few discounts. The customer group is women aged 15 to 3, which collides with the underground. The underground goods are cheaper and the styles are updated quickly. I didn't hold on in the end. With the different consumption habits of consumers, if it can be opened now, the operating income will not be higher than that of Joy City.
fifth, online shopping. Needless to say.
Now ZTE is still gambling on high-end customers of middle-aged and elderly people. And the only remaining Bai Fumei, want to be a high-end shopping mall in Shenyang. Wanda's customer base is a younger consumer group. Underground may be aimed at white-collar workers and young people. Now there are several large brand stores in the newly-built Taiyuan. Seeing that ZTE is looking for the footsteps of the new world. Taiyuan North Street may have completely declined. Without the new world, ZTE is also lonely.
zhongjie street has always been a business circle with middle, low and high ends, which is very inclusive. The feeling of getting together for competition is not very strong. Hang Lung and Joy City hold the two ends of Central Street, and many people stroll on both sides, which also creates the feeling of a lot of people.
and Taiyuan Street, many people are also scattered underground, aren't they? Ha ha ha ha ha!
When people are crowded, they shout that the traffic is bad, the roads are crowded, there are traffic jams everywhere, and all kinds of inconveniences are not pleasing to the eye. That needs to be managed. Who is the person who asks the government where all the money has gone every day?
Now all kinds of Wanda, Vientiane and high-end shopping places are blooming everywhere, and people are diverted. There is no crowding, the road is wider, there is no traffic jam, and the shopping environment is upgraded and the economy is not working. Why didn't I squeeze you to death?
The quality of life and environment in Shenyang are excellent. It definitely has a fight with second-tier cities in Europe and America. How come it's nothing in your mouth?
Actually, there are too many choices. When I was a child, I went shopping and shopping, and I bought a brand and went to Zhongjie Taiyuan Street. ZTE, Joint Venture and New World are all time-honored brands, and I went to Wuai when the price is cheap. Although there are many fakes, I have no money after all.
How many young people live in Shenhe, peaceful, except for some old people? Moreover, every family has a car, so we can go wherever we want. Why should we go to Taiyuan Street in Zhongjie to suffer? Traffic jams aside, parking is expensive. For young people, time is more precious, so it's not that Shenyang people really have no money to spend, but that they don't like going to Taiyuan Street. The principle of proximity makes little difference.
Online shopping really diverts a lot of shopping. If you need anything at home, you can just pick up your mobile phone and get there in a day or two, which saves a lot of time and is faster than going to the mall, so this is also the progress of the times.
In the end, things in shopping malls are really expensive, really expensive and not cost-effective, which is also an important reason. After all, the Northeast is not very rich and the income is not high, but the things in shopping malls are definitely not cheaper than those in Beishangguang. How can we afford to buy a house and a car? Hailan House is only 1-2 yuan, which is also very good. No one wants to be cheated unless it is not their own money!
Taiyuan Street is not as good as it used to be. I think there are several points:
1 The impact of e-commerce has a certain impact.
2 There are too many new shopping malls and shopping plazas in Shenyang, resulting in diversion.
3 parking is too difficult. There are parking lots with high parking fees, so I dare not go easily. The parking fee for the first time is usually 1 yuan and 5 yuan for one hour. (If you have a car, you don't like to take the bus, but it's really inconvenient to take the bus.) Can't you be free for 3 hours like Tiexi IKEA? If you want to drive the economy, you want to make any money.
4 in the past, small merchants were on the street, and every merchant would rack their brains to sell hard, and the goods were varied and grounded. What about now? It's all high-rise buildings, and they don't like to go in without special needs.
5 The overall economy is not good. Compared with the prosperity of Beijing, which is nearest to us, Shenyang's economy is simply slower than Tai Chi.
what else is there in Taiyuan street now? There are many Wanda people, the square is copied, and other Wanda in Shenyang are not bad, so some of them are diverted. The underground shopping mall is quite hot, but it has little to do with the ground in Taiyuan Street. It is still deserted above, and even fewer people pass by and take delivery. Now, except for the obvious height, there is nothing left. After all, the proportion of working-class people in Shenyang is too high, and there is no business without grounding gas. Shenyang specialty foods are distributed in all districts, and none of them enter Taiyuan Street (occupied by large businesses, there is no place)
I give the government a trick: 1. Parking is free; 2. Provide space for Shenyang specialty foods. This popularity will definitely come up.
Taiyuan Street in Shenyang has basically become an "old" commercial street. In the past, the old shops, such as Qinyuanchun, Daming Zhongbiao, Lin Qiu Company, Yuanlu, Huanlou, Women and Children's Store, Taiyuan Street Pharmacy, Arts and Crafts, Peace Shopping Mall, etc., have been continuously transformed and updated for decades, forming a new business model in the new era.
the emergence of new business models is based on the old, old and old consumption concepts. People go up, water flows down, and the model will never change. If the dominant level does not innovate or dig, it will always lag behind.
Now it is an era of reform and innovation for a generation. The economic foundation determines the superstructure, and the new industrialization is advancing by leaps and bounds. Look at the new world with a new vision!
Taiyuan Street has been depressed for more than ten years. Shops on the pedestrian street have closed down one after another, with a single format, which is far less prosperous than Taiyuan Street 3 years ago. In the early 198s, Taiyuan Street was rich in formats, including Xinhua Bookstore, Foreign Language Bookstore, Qinyuanchun Food Store, Cold Food Palace, Nanxuan Restaurant, Quanlou Vegetable Market, Women's and Children's Store, Lanzhou Shopping Mall, Shenyang Department Store (the predecessor of ZTE), Yuanlu Restaurant, and so on. There were countless people on Sundays and holidays. After that, we started to build large-scale commercial buildings. Due to market reasons, they were all depressed. Especially in recent years, physical stores were hit by e-commerce, and now Taiyuan Street is gradually recovering its former style. Shopping is an experience, which cannot be replaced by e-commerce. More efforts are needed. The prosperity of a commercial pedestrian street takes time, and it needs overall arrangement and investment attraction. I hope that Taiyuan Street business circle will get better and better!
Kill yourself. Now the shopping mall in Taiyuan Street is vacant, and you are also vacant. Hurry to seize the cultural market. It is convenient in time, place and place, with a large flow of people. The existing layout of the shopping mall can be transformed quickly. Put the scattered antique art collections in one place, and you can see whether the rent is favorable or not. Art exhibition, holding a cultural gathering every month and engaging in some activities will not only make outstanding contributions to Shenyang's cultural entertainment and quality improvement, but also revitalize a glorious Taiyuan in the past. The central area will always be the central area. What is needed is people who dare to think and do things. You should let such people and enterprises give him convenient conditions to promote the economic and cultural development of the provincial capital and mobilize a group of people who dare to think and do things. If we continue to be pedantic like this, the first place will be ours sooner or later.