Current location - Recipe Complete Network - Food recipes - What are the specific tasks of new media operation?
What are the specific tasks of new media operation?

1. Content

Now the so-called bonus period has passed. From the previous channel to the present content, content is the most basic embodiment of the current strength, which has become a problem that must be solved in the operation of new media.

content is divided into words, pictures, videos and audio. There are n tubas in every field, so how can we reduce competition and win users? At this time, you can do the content from another angle.

For example, a gourmet WeChat official account: Most users are women, so they usually think of doing it around beautiful women and delicious food. Then, can you change your perspective? Users are women, so take advantage of this to spread your thinking.

By combining words, you can get: small fresh meat chef, ingredients to make you beautiful, shaping nutritious meals and so on.

Another example is WeChat official account about online marketing: WeChat official account, who is generally engaged in online marketing, will promote his own brand and products from the perspective of the Internet, online marketing and courses. Some WeChat official account will take a different perspective, such as the full-stack operation of the Internet. It not only has this content, but also has some emotional articles, such as inspiring chicken soup or interesting stories of the college. This is what makes it different.

II. Activities

No matter which platform or software it is, the development company will provide our operators with many plug-ins to support activities, such as voting, answering questions, lottery, etc. Many novice operators are at a loss, and they don't know what activities to do or how to do them. In fact, it's very simple. Look at what your competitors are doing, and then change the format, for example, someone else holds an offline meeting, so you can make a dinner appointment directly.

Third, users

Users can be divided into the following categories:

Positive and enthusiastic category: I will like every comment, participate in every activity and give you suggestions.

calm and wait-and-see category: pay attention silently, do not interact frequently, and do not get close.

Probabilistic users: they will occasionally open your articles, which is the most uncontrollable type of users.

peers: this kind of users can be basically ignored.

The previous contents and activities are all for user service, in order to guide activists, mobilize wait-and-see elements and capture probability users. As an operator, to be good at user operation, it is very important to be able to chat and be an image person, which can be funny or full of knowledge. Only when there is an image and the image is outstanding enough, can it be remembered by users.

IV. Promotion

There are several ways to promote:

Advertising promotion: you can promote online and offline where users can be reached.

activity planning: activity powder absorption is a relatively benign way.

large-scale promotion: find KOL promotion powder that is more consistent with your own user group.

fan community: gathering a group of users to provide services and value.

mutual promotion: it can be done through some activities and content linkage.

push: the effect of push is getting weaker and weaker now, so you must find your target users and push wherever they are.