WeChat recently launched a public platform. Anyone can register and open their own public account to attract the attention of fans. Its most attractive feature is that it can send group WeChat messages to these fans. This has allowed grassroots entrepreneurs to discover new ideas.

Business opportunities, those who missed the era of grassroots Weibo began to register a large number of grassroots WeChat accounts like "sneak joke" to promote and attract fans, thinking that they had found a big grassroots Weibo account. New business opportunities. We

IT Teahouse also opened a WeChat public account immediately and promoted it through the website, QQ group and mailing list. After using it for a period of time, we found that the nature of this grassroots Weibo is completely different. Basically It is unlikely that there will be business opportunities similar to Caogen Weibo. Everyone promoting their WeChat accounts is just helping WeChat expand its users for free. The reasons are as follows:

WeChat and Weibo Natural differences in platform attributes

Many friends have mentioned this issue. Although Sina Weibo has been working hard, the function of "forwarding" is destined to remain a media attribute, and the core of the Weibo platform is still It is content dissemination, because Weibo needs a lot of high-quality content, so grassroots Weibo appeared. WeChat is a platform for strong social relationships. The purpose of users using WeChat is to communicate and chat with friends, replacing text messages and phone calls. Users will basically use Weibo to read news and WeChat to contact friends.

Understanding the difference between the two, we can basically judge that it is difficult for content-based grassroots accounts to continue on the WeChat platform. Fans who follow grassroots Weibo information take the initiative to read it, and users can choose not to read these jokes. , WeChat’s information push

is mandatory, just like mobile phone text messages, and users are naturally tired of spam text messages. If you, as a grassroots WeChat account, push even one message every day, I believe there will be no more You will lose all your fans every day. Even if the user does not unfollow, but smartly pushes a message every day, the advertising value of the account will not be very high. At the same time, the cost of promoting the WeChat account is quite high. Because there is no recommendation mechanism for Weibo forwarding and Weibo Plaza, it is difficult to promote grassroots accounts without any brand influence. It takes a lot of time to attract users' attention, and the input-output ratio is quite poor. Good deal.

What kind of grassroots accounts may have a chance on WeChat

The operation method of Weibo grassroots accounts is not suitable for WeChat, so is there another way to operate WeChat accounts? The author thinks There are some ways to consider, but the investment cost will be very high. Since WeChat is a one-to-one strong relationship

platform, can we use the characteristics of the WeChat public platform to establish a highly interactive public account? Similar to the knowledge platform that asks for nothing, it combines interactive Q&A with Combined with one-way push, and then make full use of the keyword automatic reply function of the WeChat public platform, such as establishing a WeChat account that knows all about Chengdu food. After the user connects to the WeChat account, ask questions? Chengdu Dongmen Hotpot "Which restaurant is delicious?", you can give a quick reply, and the delicious food the user has eaten in a certain place can also be posted and recommended to everyone. It feels a bit like a radio station. It's just that this account The maintenance cost will be very high, and it will take a lot of time to interact with netizens and filter out valuable and high-quality content.

It is more suitable for promoting some very vertical subdivisions.

The above is just a list. A bold idea, because when IT Tea House launched a public *** account, many netizens took the initiative to send WeChat to ask some questions. However, generally speaking, WeChat is still not suitable for grassroots entrepreneurs. It is recommended that those who are grassroots webmasters It’s better to stop early and don’t waste time on this and work for WeChat for free.

Thinking about the WeChat public platform, the article has been washed. The next article is going to discuss how the media uses the WeChat platform. Please pay attention to my Weibo

@佳伦, or IT Teahouse WeChat ID: 97692277