First, theme selection.

personal style is the most important thing to do a good account, and the choice of theme determines what style you take. The writing of film copy explaining comedy should be humorous; The writing atmosphere of film copy explaining suspense will be tense; The writing of movies explaining love should be aesthetic; Explaining the writing style of martial arts film copywriting should be partial to feelings.

second, angle selection.

When explaining a movie, ordinary people usually only pay attention to the story of the movie, but a movie is composed of many elements, such as directors, actors, behind-the-scenes production teams, and so on. Just like Ne Zha, which was on fire before, it is not only the movie itself, but also the creative story behind it.

third, easy to understand.

don't show off your professional knowledge and write some obscure technical terms. You think you are different in height, but you are actually trying your best to please. Our users are the general public, just like we want to write about the changes in pork prices yesterday and today, just write that it has gone up by 1 yuan and dropped by 1 yuan, instead of writing: today's increase is 2%.

fourth, the logic is clear.

As mentioned above, a good copy needs to "make the story clear", so the context of your copy needs to be coherent and you don't need to pull unnecessary things.

fifth, the evaluation is objective.

Don't bring too much personal emotion into the film and television commentary. You should know that the extremes meet, and the evaluation should be objective. Flattering or belittling blindly will reduce the audience's * * * buzz. If the user's impression is not good, it will affect your own video.

VI. Summary.

whether it is a movie or an article, the ending needs to return to reality, associate with one's real life, give people what kind of enlightenment and promote positive energy.