Recently, Xiaohongshu has made another new move~Upgrading the promotion of French fries to support bloggers and MCNs in promoting Dandelion cooperation notes!

In other words, in the future, not only brands can use French fries for promotion, but bloggers and MCNs can also use them. Today we will learn about the new functions and how to promote the new version of French fries to achieve better results.

The fries function newly supports bloggers and MCNs to promote cooperative notes. Fries are Xiaohongshu’s note exposure and promotion tool. Putting fries into notes is like installing a motor, which can accelerate and expand the dissemination of notes.

In the early days, French fries were only used as a content optimization tool and could not be used for advertising. It went through many revisions. After the upgrade in April this year, it now has marketing and promotion functions to support brand merchants in advertising, which is equivalent to an easy-to-operate, low-cost advertisement.

Delivery tool.

Recently, French fries have been upgraded again!

Support bloggers and MCNs in promoting Dandelion cooperation notes and further relax the promotion threshold, which is good news for bloggers, MCNs, and brands.

Official data from Xiaohongshu shows that a junior gourmet guru used French fries to promote a brand cooperation note released 2 days ago. An order of 300 yuan was placed within 24 hours. Likes and possessions increased by 722, accounting for 42% of all likes and possessions on the note. The cost of likes and possessions was only

0.4 yuan.

With the help of French fries promotion, novice experts can quickly create advertising posts with 1,00 likes.

Picture | Xiaohongshu In this way, individual bloggers can improve the cooperation note data, improve the effect of high-quality content, and obtain more brand cooperation opportunities; MCN organizations can overall improve the cooperation data of their bloggers and ensure the quality of brand cooperation.

Both brands and bloggers can invest, and it also provides a "double insurance" for brand cooperation, which helps brands save costs and improve the effectiveness of advertising.

The whole process of new function operation is promoted in 3 steps. The new function operation process is simple and easy to use. Generally speaking, it is divided into 3 steps: entrance, options, and review.

Find the promotion entrance and use the French fries mobile phone to operate it directly, which is convenient and fast.

Bloggers and MCNs have two ways to find the promotion entrance through mobile phones.

The first is to open the sharing page of a single Dandelion cooperation note and you will see the French fries promotion function. Click to enter and you will see the ordering page for the new version of the function.

Picture | Xiaohongshu The second option is to enter Xiaohongshu Creation Service - French Fries Promotion - French Fries homepage, click "More Notes", you will see the list of notes, and you can select a Dandelion cooperative note promotion.

Figure | Xiaohongshu sets promotion options. The settings of promotion options are still the same as before. Set the number of people, time, promotion items, and crowd according to the needs, and then place the order normally.

Passed promotion review Compared with the regular French fries promotion of bloggers, the Dandelion cooperation notes are advertising content, so there is an additional step of promotion review after placing the order.

If the review fails, bloggers and MCNs need to contact their partners and upload industry/product-related qualifications (upload qualification certificates on Dandelion Platform-My-Qualification Management).

Picture | How to vote for the new version of Xiaohongshu French fries?

5 Points to Help Improve Effects and Promote Cooperation After understanding the functional operation process, bloggers and MCNs need to know more about how to invest to improve promotion effects and obtain more brand cooperation opportunities?

This article summarizes 5 methods for everyone: Choose the right promotion option based on the current data situation of the note and your own goals. Select the promotion option.

Clarify the improvement effect of each promotion option, and then select the seats one by one according to needs: Note reading volume: push notes to users who tend to click on notes/view notes to increase the note opening rate; like collection volume: push notes to likes

Users who like and collect notes will increase the number of likes and followers on the note; fans follow the note: push the note to users who tend to contribute interactions and follow, thereby increasing the note fan conversion rate.

Figure | The duration and exposure of Xiaohongshu match whether the promotion duration and exposure match. This is a point that many people tend to overlook.

Therefore, when setting the duration and number of referrals, attention should be paid to avoid the promotion time of small orders being too long, so as not to result in too little traffic allocated per hour, making it difficult to match the precise group of people.

While targeting high-traffic periods for launch, you should also pay attention to the launch time when setting the time, and find the prime time for the platform or account to promote, so as to achieve the effect of striking while the iron is hot.

The fan analysis of Guoji·Qiangua data shows that the active time of a certain waist master’s fans is mainly from 5 pm to 11 pm, reaching the highest value of 12% at 7 pm. Bloggers can refer to this data to choose to start around 7 pm

promotion.

Picture | Guoji·Qiangua Data - Expert Analysis - Fans Analysis focuses on the selection of promotion groups based on intelligent preferred groups. Under normal circumstances, it is recommended to directly select the "intelligent preferred groups", and Xiaohongshu's official system will automatically screen and promote to the appropriate groups.

Match the crowd.

In some special circumstances, for example, if the product has a clear gender, age, and geographical audience, and the blogger has a clear cognitive positioning of the content and rich advertising experience, you can choose to customize the group.

Regularly screen and expand the upgraded high-quality content, which can not only release cooperation notes, but also support historical notes.

Bloggers and MCNs can regularly screen a certain number of Dandelion cooperation notes with good data performance based on account operation conditions and budgets to further expand high-quality content and improve account promotion data to obtain more and better brand cooperation opportunities.

In summary, French Fries is open to individual bloggers and MCN organizations, and they can all promote Dandelion cooperation notes.

In subsequent brand cooperation, bloggers and MCN organizations will have the opportunity to obtain more content traffic, more brand favor, and more cooperation opportunities.

In addition, brands have an extra layer of protection in cooperation, which can promote brand exposure and content cultivation in many aspects.