Recently, an App called "Kitchen Story" has become popular. Many Internet media have rushed to report on it and have rated it highly.

The minority gave Kitchen Stories a one-sentence review: "Love at first sight, the most beautiful recipe app."

As a product dog with only 0.2 years of experience, it is very incompetent to write this experience report that cannot be counted as analysis.

If you have any suggestions, please provide them.

1. Experience conditions Software version: V 1.2.2A (Android version) Device model: Xiaomi note (non-top version) System environment: MIUI V6 based on Android 4.4.4 2. Software positioning Kitchen Story is developed by Berlin-based AJNS New Media GmbH

The first product developed, the two founders are both food lovers.

Kitchen Stories is a translated Chinese version. Basically the dishes are Western-style, with a small amount of Southeast Asian dishes.

The content is rich and practical, and their intentions are reflected in everything, and everything has been carefully designed, even the tableware, kitchen utensils and even the cooking environment.

Although it is an APP developed in Germany, I personally think that this APP is not acclimatized in China, but has gradually begun to occupy a certain market position.

The main people who use the mobile Internet are those born in the 80s and 90s, and these people are basically only children. They have basically zero exposure to and learning cooking skills since childhood. Most of them can only cook an egg, which is pretty good.

But when they enter the society and join the work, especially those who leave their original city to work hard, and when everyone begins to pay more attention to their own health, and at the same time various catering scandals continue to break out, this is when they begin to

Gradually, I became deeply aware of the importance of cooking by myself.

Although Western food looks classy, ??it is easier to learn than Chinese food in terms of difficulty. Similarly, Kitchen Stories has many small details designed to fully consider the usage scenarios of novice kitchen users.

3. User analysis User characteristics: Young people with zero basic cooking skills. Learn to cook by yourself. Number of users: According to preliminary statistics, there are about 220,000 Android users.

Based on iOS rankings and ratings, it is estimated that the number of users will be higher than Android users.

Then follow a relatively high retention rate of 20%.

The number of domestic users is initially at 100,000, but the growth rate cannot be underestimated.

Usage scenarios: 1. On weekends and rest days, learn to cook a new dish for yourself or your family.

2. Come home from get off work and cook a healthy dinner for yourself quickly and easily.

Purpose of use: Zero basic cooking and gourmet food 3. Product design functional architecture diagram Main function details "Kitchen Story" is mainly suitable for cooking novices with almost no basic knowledge. It designs timers, unit conversions and ingredients required for conversion by number of people to solve the problem

The inconvenience when using mobile graphic recipes.

Personally, I feel that "Kitchen Stories" is different from the existing well-known domestic "Xia Kitchen", "Weiku", "Haodou Recipes" and other similar apps. It not only teaches you how to cook, but also makes you feel the cooking experience.

The fun and interest in life it brings (will be explained in detail in the advantages and disadvantages later).

4. Advantages and Disadvantages 1. There are more filtering dimensions and it meets user needs. The "Filtering" function has two filtering dimensions of "calories" and "required time" that are basically unavailable in similar domestic APPs.

"Calories", people nowadays pay great attention to their health, and this filtering dimension is especially suitable for people who want to lose weight or keep fit.

"Required time" takes into account the user's needs and usage scenarios. When you get home from work on weekdays, you can only choose from dishes that require a short time to cook. On weekends, there is no limit on the required time.

2. Conversion function Two conversion functions No matter what kind of recipe you look at, there is always this question.

This is the amount for one person, so how much food should we buy for our family of three?

There are also different recipes, and even the same recipe, the measurement units for seasonings are different. Some are teaspoons, and some are tablespoons, and it is impossible for users to prepare so many corresponding measurement tools at home.

"Kitchen Stories" solves the pain points of these two users through the functions of these two converters.

3. Do it like this with no basic knowledge. In most of the recipes on the Internet nowadays, the first step is usually to change the ingredients with a knife, cut and mix them well, or there may be a basic video, but it does not tell what kind of dishes are suitable.

And there are many zero-based users who will not know how to start from the beginning and find it very troublesome.

"Kitchen Stories" adds tips videos to the corresponding recipes, allowing users to see the complete recipes, but for basic operations, there are also detailed videos to guide you.