Extended information: Yum! China Holding Co., Ltd. is a leading catering company in China and is committed to becoming the most innovative catering pioneer in the world. Since the opening of the first restaurant in 1987, Yum! Today, China has covered all provinces, municipalities and autonomous regions in mainland China, and operates more than 8 1 00 restaurants in more than 200 towns.
Delicious! Yum's China! Brands (new york Stock Exchange code: YUM) was split and listed on the new york Stock Exchange on 20 16 1 1 with the stock code YUMC. Delicious! China owns the exclusive operation rights and authorized operation rights of KFC, Pizza Hut and Taco Bell in China market, and completely owns the chain restaurants of Oriental Xiaobai and Little Sheep.
After 30 years of development, we have become a leading catering enterprise in China not only in the number of stores, but also in brand awareness, social and digital media marketing and communication, national supply chain management, product quality and innovation. Yum! has more than 460,000 employees! China is the pillar of our development. At the same time, Yum has accumulated experienced management team and full-time front-line partners. Continue to lead the development of a dynamic, opportunity-oriented and happy corporate culture.
On the basis of KFC original fried chicken and other products that are popular all over the world, we will continue to develop products that meet local tastes, thus establishing strong customer loyalty. Each of our brands has its own exclusive products, many of which are local innovations in China. At the same time, we have also developed many unique products and seasoning products to provide consumers with delicious, convenient and high-quality food. Through years of development and accumulation in China, we have profound consumer knowledge and loyalty, and the products of various brands have been successfully integrated into popular culture and consumers' daily life.
We will meet the changing needs of consumers through innovative products, improved dining experience, enhanced mobile connectivity and continuous value creation. Delicious! China is full of confidence in its long-term development in the future.
Reference: Yum! Brand-Baidu Encyclopedia