The food delivery app launched by Douyin is called Xindong Food Delivery.
ByteDance is finally here, in the food delivery market where Meituan and Ele.me have been competing for 8 years.
On July 14, we learned exclusively that Douyin, a subsidiary of ByteDance, has recently established a team for the food delivery business and has recently launched a test within the Douyin App.
Currently, Douyin’s takeout business is called “Xindong Takeout” and its slogan is “Xindong Takeaway, eat what you love”.
According to sources telling the author, "Xindong Takeaway" will most likely invite catering merchants on Douyin to settle in, and the merchants will provide delivery services independently. It does not rule out the possibility of becoming an aggregation model of takeout platform, cooperating with Ele.me or Meituan for takeout.
Business diversion cooperation.
The name of Xindong Takeaway comes from the launch of "Xindong Restaurant" on Douyin, which is the first domestic food list based on short videos.
Douyin users can nominate restaurants to participate in the selection by taking real-life videos and bringing the location of the restaurant and the topic of the event when posting.
At the same time, the offline rating channel for the 600 shortlisted restaurants has also been opened simultaneously.
Douyin's "Heart-beating Restaurant" list selection aims to provide users with high-quality life service information. At the same time, users can also help merchants improve their meals and services through comments and other methods.
The launch of Xindong Restaurant also gave Douyin the idea of ????creating the next video version of "Dianping". Dining users can make video reviews of each restaurant, and the review content will be displayed at the bottom of each restaurant's introduction page for other users to review.
User reference.
Douyin has also set up a store exploration group, inviting food creators to become members of the store exploration group. The system is the same as that of Dianping members, which provides content-driven content for Douyin’s dianping creators.
The name also comes from the Xindong Restaurant.