(1) Store name design A store name is very important. A name with a high degree of generality and strong appeal plays an important role in visual stimulation and psychological impact on consumers. It can not only provide people with beautiful enjoyment, but also attract customers.

, expand sales and play the role of the first "salesman".

Ancient business names paid great attention to the use of auspicious and successful words to imply their business.

At that time, most shops were named with words such as Shun, Guang, Tai, and Xiang, in order to bring comfort and good luck.

Modern management also pays great attention to giving its store a concise, comprehensive, fresh and distinctive store name.

Make a good fortune and leave a loyal cow.

1. Principles of store name design ① Easy to read and easy to remember The principle of easy to read and easy to remember is the most fundamental need for a store name. A store name can only be easy to read and remember.

Efficiently exert its identification and communication functions.

How to make the store name easy to read and remember? This requires the following points: Simplicity - the name is simple, concise and clear, easy to communicate with consumers, and the shorter the name, the more likely it is that customers will imagine it, and the meaning will be more

Rich.

Chinese names are generally suitable for 2 to 4 bytes, foreign names are generally suitable for 4 to 7 letters; unique - the name should have unique modifications and avoid synergy to avoid confusion with other store names, so that it can stand out in the public mind.

A vivid impression.

Be novel, have a sense of the times or catch up with the trend of the times and create new concepts.

It should also be loud and bold, with a high starting point, impactful and strong, giving people a sense of shock.

② The store name should also imply certain performance and use of the products operated by the store.

The obvious problem is that the more a masterpiece describes a certain type of product, the harder it is for the masterpiece to be extended to other products.

Therefore, when a store owner names his store, he should not use the store name to overly imply the types and attributes of the products sold, otherwise it will be detrimental to the further development of the enterprise.

However, in the clothing industry, if a clothing store sells a certain type of clothing and targets a fixed class of customers, it can name it for customers so that they know the type of store? "Lady's House" is such a success

Example. In addition to reflecting the type, it must also reflect the characteristics of the clothing store. ③ The principle of inspired association means that the store name must have a certain meaning, so that consumers can have a pleasant association, rather than a negative association.

It is an auspicious name. But be aware that sometimes it is an auspicious name in one language, but if it is read in another language, it will have a negative meaning. If you want to enter the market in that region.

, it is necessary to change the name. Zeng Xianzi, the founder of "Goldlion" Far East Co., Ltd., once specifically talked about the process of establishing his famous brand product "Goldlion".

Mr. Zeng Xianzi said: "To create a famous brand, you must first choose a name. Goldlion was originally called Golden Lion. One day, I gave two gold lion ties to a relative of mine, and he looked unhappy. He said: 'I won't take you with me.

Where's the tie? Jin loses, Jin loses, everything is lost. 'It turns out that the pronunciation of 'lion' in Hong Kong is similar to 'lose', and my relative is a horse racer. There are many horse race bettors in Hong Kong.

Obviously the word "lose" is taboo. I didn't sleep all night, and I racked my brains to change the name "Duoshi" to a combination of free translation and transliteration, that is, GOLD means gold, and the pronunciation of LION is a combination.

Li Lai. This name was quickly accepted by everyone. There are many businessmen from all walks of life who don’t want to be ‘Golden Seeds Come’?” ④Supporting the principle of signs Signs refer to things that can be recognized but cannot be expressed in words in the store.

parts, such as the red logo of Coca-Cola, the eye-catching yellow "M" of McDonald's, the missing piece of apple on Apple Cowboy, and the three-pointed star ring of Mercedes-Benz, etc. When the store name can stimulate and maintain the recognition function of the store logo,

The overall effect of the store is enhanced. In addition, the principle of adapting to the market environment and the principle of being protected by law are also two very important principles that should be paid attention to when designing the store name. (2) Outdoor design Outdoor decoration refers to the front and surrounding areas of the store.

All decorations, such as billboards, neon lights, light boxes, electronic flash advertisements, posters, flyer advertisements, living advertisements, shop signs, facade decorations, window decorations and outdoor lighting, etc., are all outdoor decorations that the store must achieve.

To achieve economic benefits, consumers must first enter the store. In addition to factors such as advertising and traditional prestige, consumers' general psychological reaction to an unfamiliar store begins with its appearance.

A store with elegant decoration must sell high-end and high-quality goods; while a store with a mediocre or outdated appearance must sell goods that are staggered and low-quality, and the quality cannot be guaranteed.