One of the six major sections of the comprehensive program, "Eat, Drink and Have Fun" Section positioning: relaxed and leisure, food temptation, entertainment and fun Positioning group: mainly teachers and students of China Three Gorges University. In addition, it is also considered to attract people from Yichang and residents of its surrounding areas. Program duration: 10 minutes. (The total duration of the program: 60 minutes per week, accounting for about one-sixth of the total duration of the program) Broadcast time: 20:50-21:00 (the last time slot among the six sections, in a relaxed and pleasant atmosphere Coming to the end, the program will have endless aftertaste.) Slogan: Eat, drink and have fun - my territory is my own. Section subdivision: Eat - introduce Yichang's famous local snacks, time-honored stores and other stores, focusing on local characteristics and folk customs. Drink - Introducing newly produced fruits, soy milk, scented tea, green tea and other drinks, mainly for health and beauty. Play - Introduce newly opened shops, amusement facilities, etc. in Yichang, focusing on novelty and fun. Fun - Introducing travel programs, promotions, celebrations, etc., focusing on excitement and entertainment. How to participate in the column: You can invite one guest (student) to participate in the program in each issue and experience the interview with the host. Enhance program interactivity. Column resource configuration: one camera, one camera crew, and one reporter. Production cycle: 1 day of pre-planning, 1-2 days of pre-preparation, 1 day of shooting and recording, 1 day of post-production

Host style (host is optional): natural, funny and funny are the hosts Based on human style positioning, the host should mobilize the overall atmosphere of the program, actively communicate with interviewees and participants, and dig out information. Shooting style: Shooting is mainly based on follow-up shots, supplemented by snapshots. Try to capture the highlights of the communication between the host and the interviewer, as well as the true emotional expressions of the participants.

The post-production style of the column: Post-editing is mainly based on funny scenes, supplemented by the program flow. According to the needs of the program, the content and form of the program can be organically unified. On the screen, you should try to select some clips that are more attractive to the audience as the editing points of the screen. Market demand analysis:

First, there are a large number of visitors and potential visitors, and the market potential is huge. Most of the visitors of China Three Gorges University are students, so it has a stable audience and market group. Students are a pure consumer group who pursue new things and have strong curiosity and desire to explore. The introduction of Yichang local not only allows students from all over the world to feel the nostalgia of Yichang in terms of geographical proximity, but also better promotes Yichang. Local characteristics attract the attention and consumption of college students. For the program groups of the three major TV stations, while making programs, they can contact local shops and snack bars and collect sponsorship fees, which has great advertising market value; and for these shops being promoted, doing work for them With positive publicity, Wanjuju has great market potential. Second, today's food and beverage programs are in a single format and lack innovation. They are like a useless section that integrates eating, drinking and having fun. It has a strong ability to provide information, and while providing information, it also plays the role of providing entertainment. Third, low investment, big impact and high income. This section is a program with relatively low investment. One camera, one camera crew and one reporter are enough. In addition, it is widely accepted and has good advertising benefits. It is a program type with low investment, high impact and high profit.