Kraft Foods Co., Ltd. is the second largest food company in the world, with operations in 145 countries around the world. , which employs about 6, employees worldwide. Kraft's three core product series are coffee, candy, dairy products and beverages. Among them, the famous brands include Kraft (Kraft), Maxwell House (Maxwell), Tang (Fruit Treasure), Sugus (Swiss Candy), Milka (Myka Chocolate), Toblerone (Swiss Triangle Chocolate) and Jacob Suchard (Risa). At present, Kraft Foods has a number of wholly-owned or joint ventures in China, including Kraft Guangtong Food Co., Ltd., Kraft Tianmei Food (Tianjin) Co., Ltd., Na Beske Food (Suzhou) Co., Ltd. and Beijing Na Beske Food Co., Ltd.. Kraft brand in Greater China Kraft is one of the leading food and beverage companies in Greater China. We are in the leading position in solid instant drinks and biscuits. The coffee business has a good growth momentum in Greater China. Our main brands in Greater China are: Taiping series biscuits-delicious and healthy Taiping series biscuits are local products specially developed for the Greater China market. It includes three series: Taiping Beating, Taiping fragrant souffle and Taiping Digestive Cake graham crackers. Among them, Taiping carding has become the largest local brand of biscuits and the flagship product of Taiping series. Oreo was born in the United States in 1912, and it has been enduring in the American market for nearly a century. After coming to Greater China, it quickly became one of the best-selling brands of cream-filled biscuits in China with its interesting eating method of "twisting, licking and soaking". Kraft constantly pursues product innovation and rapidly introduces Oreo's new products from the United States to China. Today, the Oreo brand family has added two new members: chocolate sandwich and delicious double heart. In addition, the new product Oreo Wafer, which was launched at the end of 25, quickly won the favor of consumers in China. Fun-favored by generations of Americans. In order to meet the demand of the local market, Kraft has specially developed a new variety of sandwiches with crispy and sweet and salty tastes, including yogurt, strawberry, cheese and pizza, based on the three flavors of thin biscuits. A lot of fun-crisp cream cookies and mellow chocolate are combined to form an excellent delicious combination, which is quickly loved by consumers. After the original taste was listed in China, Kraft introduced nut butter and mellow coffee flavors. Doodle with a grimace —— With its unique and interesting grimace shape, it quickly gained the favor of consumers in China, and its brand awareness rose rapidly. There are a series of different flavors of grimace doodle, including chocolate flavor, strawberry flavor, creamy peanut flavor and double cream sandwich flavor. Guozhen, a solid instant beverage, was introduced in China in 1986 and quickly developed into a brand trusted by consumers in China. Besides its most distinctive sweet orange flavor, Guozhen has seven other flavors in China, including lemon, pineapple, apple, peach, grape and mango. In order to adapt to the different consumption habits of consumers, Kraft has introduced two new flavors of fruit tea and milk. All over the world, Wang Zhen is famous for being rich in vitamin C. Due to the increasing awareness of nutrition and health among consumers in China in recent years, Kraft also added iron, vitamin B and calcium to the precious fruits sold in China. In 26, the newly-developed ready-to-drink Guozhen beverage also met with consumers in China. Maxwell has a glorious history of more than 1 years. In the mid-198s, coffee was a new drink for China. In order to gradually guide consumption, Kraft introduced a 3-in-1 instant coffee which mixed coffee, powdered milk and sugar. In the past few years, Kraft's coffee business has developed rapidly in Greater China. In recent years, due to the increasing diversification of consumers' demand for coffee tastes, we have developed iced coffee and extra-strong coffee on the basis of the original tastes (original flavor, mocha, vanilla and orange flavor), aiming at the seasonal change and the mature consumer demand of coffee. In addition, Kraft also launched a series of "New Age" coffees, including milk and cappuccino. Kraft wonderful sauce-originated in the United States, has been favored by consumers for more than 3 years. The special spices in wonderful sauce make it have a unique taste, which is why it has become the leading brand of touch sauce. A few years ago, Kraft also launched wonderful fruit salad dressing, an innovative product specially aimed at the Hong Kong market. Singles is the first flaky cheese product packaged separately for convenience. Because each piece of cheese contains 24 mg of natural calcium milk, it has become a favorite product of mothers who want their children to grow up healthily and healthily. In addition to the original Singles, the company subsequently launched light and low-fat Singles. Kaffir cheese is one of the most popular delicious and healthy foods in the food industry, and its calorie content is 6% lower than that of butter and margarine. Philip has become the largest brand of cream cheese in Hongkong and Taiwan Province. The company's continuous innovation enables consumers to taste many flavors such as salmon, onion, strawberry and pineapple. Swiss triangle chocolate-born in Switzerland in 198, Swiss milk chocolate with honey and almonds created its unique taste. At the same time, the chubby triangle shape and unique packaging make Swiss triangle chocolate the most unique candy brand in the world. Planters-introduced in America in 196. After careful picking, selection and grading, Kraft provides consumers with fresh and high-quality nut products. For more than 3 years, it has become the largest nut brand in Hong Kong. Delicious-it has a long history in Taiwan Province and is one of the most popular biscuit brands in the family. Delicious has become a "family favorite" brand because of its characteristics of including all kinds of sweet and salty flavors and diversified product categories. Keke has a series of delicious products, including milk, crispy cakes, egg rolls, grape pies, crispy flute cakes and thin slices. Osmai-Since 1981, Osmai has been constantly bringing forth new ideas. At present, the best-selling sandwich series has three different flavors to choose from. In order to establish a healthy and delicious brand image, Kraft has successively launched a series of carded cakes (flavors of cheese, seaweed and chives and vegetables), crackers, baked wheat cakes (various cereals and sweet grapes) and milk crackers. Kraft's History in Greater China 1982-General Foods (later merged into Kraft) and Uni-President set up a joint venture company in Taiwan Province. 1984-Kraft established two joint ventures in Chinese mainland to produce solid instant drinks and coffee; Beske and Beijing Yili Food Company set up a joint venture. 1988-Na Beske introduced Le Zhihe Fu Li biscuits for Beijing and Tianjin markets. 1989-United Biscuits set up a joint venture company in the south. 1994-Kraft acquired the equity of its partners and established a wholly-owned company. 1995-Na Beske established a branch in Taiwan Province by acquiring the delicious biscuit company in Taiwan Province; Kraft entered the dairy market in Beijing; Na Beske launched grimace doodle sandwich cookies in Beijing. 1996-Na Beske completed the construction of biscuit factories in Beijing and Suzhou, and introduced Oreos and fun cookies. 2-Na Beske acquired the biscuit business of United Biscuits in Greater China; In the same year, Kraft acquired Na Beske. 21-Kraft sells Beijing Kraft dairy business. 25-Kraft started to build a brand-new biscuit factory in Beijing. 26-Kraft integrated all its entities in China into Kraft Foods (China) Co., Ltd.