Recently, the National Bureau of Statistics released the latest retail data for August. The data shows that the total retail sales of cosmetics in August was 21 billion yuan, an increase of 1.6 billion yuan compared with that in July, and an increase of 14.7% compared with the same period of last year, which was not only far higher than the overall growth level of retail sales of consumer goods, but also second only to the highest annual growth rate of 17% in June. At the same time, in the field of clothing, clothing, shoes and hats, and knitted textiles increased by 8.9% year-on-year in August, and the growth rate was 2.5 percentage points faster than that of last month ... < P > The data of all the way made the industry more optimistic about the economic development of China. You know, in the consumer structure of China, women dominate the consumption of 71% of the average family. According to a report by the Boston Consulting Group's Consumer Insight Think Tank, it is estimated that the female consumption market in China will reach 4.5 trillion by 2119, and female consumption still occupies half of the consumption market in China.

At present, the exuberant consumption demand and consumption capacity of women's economy have also spawned many new economic growth points. In addition to the above-mentioned fields of cosmetics and clothing, the market potential of "her economy" has attracted more and more attention in market segments including beauty, tourism, mother and baby, food, medical beauty and wealth management. Some people even say that as long as female consumers are successfully pleased, the whole consumer industry in China will be basically settled. In this context, more and more enterprises also strive to share a piece of this huge cake from the female consumer market.

However, it is not easy to find gold in the women's market. The disappearance of catwalk network, the trust crisis of Jumeiyou products and the transformation of honey buds all show that although the female consumer market has a bright future, it is not easy to find a feasible way.

in the subdivision field, in the deeper area, it will be a very grounded and explosive mode to make online and offline consumption entrances. New consumption entrance and new crowd aggregation will reduce the marketing cost and customer acquisition cost, and will have a very strong crowd activation ability.