"he knows that the dews tonight will be frost, how much brighter the moonlight is at home!" and "the moon, grown full now over the sea, Tianya * * * at this time" ... A touch of bright moonlight slanted at the foot of Mount Nishan, and it fell everywhere in silver gray. That's a delight to the little tourists in Nishan Holy Land. They are carrying lanterns and wearing ancient costumes, jumping happily on the moonlit night in many-hued, and reading aloud classical poems that have already melted into qi and blood. Just like this, a "Mid-Autumn Festival Poetry Meeting" seems to pull people to an era when cars and horses are slow and time is slow, but those feelings about the moon, hometown, love and family are also overflowing under the night sky.
When the reporter arrived at the Nishan Holy Land dressed in silver, the passing clouds were full of light and shadow going back in time. At this theme garden party called "Nishan Haoyue Festival", the super-large moon arranged on the grass of the Holy Square creates a dreamlike and beautiful environment. However, around the square, staff members pretend to be Confucius, Yan Hui, Fairy and Moon Rabbit, and come from any address to interact with tourists and give them cultural and creative products. Through the feeling of a garden party full of rebirth, the appetite of tourists is exhausted.
"For a traditional cultural tour, it will be difficult to touch the cultural nervous system of tourists if you stick to the IP ticket fee and don't talk about independent innovation. If it can't lead to empathy, traditional culture can't infiltrate people's hearts in a subtle way according to the way of tourism. " Xu Tong, vice president of Nishan Scenic Area, said that the cultural tourism sales market must shape new audiences and traditional culture should also cultivate loyal fans. The prerequisite for this is to create a "recurring" scene that is easier to pry up the hearts of tourists.
Before the statue of Confucius, the offerings of fruits and vegetables were already in place. Recalling the Mid-Autumn Festival celebrations of ancient people and attending the Nine Babies Ceremony, tourists used the customs and habits that have been widely circulated for thousands of years to pray for relatives and friends and the Chinese nation. In the Zhanlu Hall of Nishan Lecture Hall, the theme activity of shooting art by modest gentlemen is under way. Visitors only need to take a bow and donkey-hide gelatin to find a vivid entrance and exit for the gentleman's way in Confucian thought and culture. In the university hall, the dough figurines and paper-cut paintings of the "intangible culture" were transformed into the hand-made feelings of pinching the fairy and cutting the rabbit. The participants not only got a special cultural creative wedding gift, but also felt the unique charm of the traditional intangible culture through personal experience ...
"In the past, I often took my children to travel, hoping that she could feel more about the natural beauty of Chinese culture and improve the country, home and nationalism. However, many tourist attractions only make us ask a tour guide to listen to the interpretation, which is the same as' the paper is shallow', especially for children, it is very difficult to digest and absorb. " Li Yin, a tourist from Zibo, was very excited when he mentioned the feeling of traveling to Qufu during the Mid-Autumn Festival. He said, for example, that "if you don't do what you want, you should be self-defeating", which originated from "On Mencius Li Lou", is not very easy to express. After being integrated with the "shooting art" experience project, which is one of the six ancient arts, the explanation of the tutorial "If you miss the target, you should look for problems from yourself first" has also made the truth clear.
according to the idea of "two innovations" of excellent traditional culture, during this year's Mid-Autumn Festival holiday, Qufu's cultural tourism sales market showed a wide range of combined creativity. Whether it's the moon cake making in the farmhouse, the new rural tourism project of hand-painted circular fan, the theme exhibition of The Analects of Confucius, which incorporates social education activities such as rubbings making and movable type printing in the Confucius Museum, or the short video challenge activities of "My own traditional Mid-Autumn Festival" and "I'm still celebrating the Mid-Autumn Festival in Shengfu" in the "Three Holes" tourist scenic spot, the traditional festival travel is really new to the traditional culture.
"China traditional festivals are a precious opportunity for the younger generation to enhance their understanding of traditional culture. What they need to do is to make every tourist love the culture of their own country and nation more through good cultural tours, thus generating collective cultural self-confidence with a universal sense of belonging." Zhang Hong, deputy director of the Qufu Municipal Bureau of Culture and Tourism, said that in addition to trying every means to let tourists "blend in" with the culture according to the presentation mode in line with the characteristics of the times, various tourist attractions in Qufu also actively cooperated with the online platform and launched live broadcast and short video collection theme activities such as "Nishan Mid-Autumn Festival Reunion Night".
The small spark between Internet marketing and traditional culture generate has not only created a vibrant new look for Qufu holiday tourism, but also cultivated a large number of cultural enthusiasts in the network environment, so that everyone can turn on their mobile phones and face the computer, dream of having a conversation with Confucius in the Millennium and have a different Mid-Autumn Festival.