1. Store promotion

In terms of the design of store billboards, signboards, and store emblems, the selection of the theme of the Chuanchuan Xiang shop, the decorative style, furniture, layout, and color lighting of the Chuanchuan Xiang shop, etc. Work hard to make it play a promotional role.

2. Opening promotion

Low-price competition will not be a long-term solution for the Chuanchuan Xiang store industry, but some low discounts can be used in the opening promotion to gain popularity. The opening promotion The purpose is to build momentum and increase visibility, so Chuanchuan Xiang stores can conduct discounts and promotions within their own affordability.

3. Use the low-down people to market the Chuanchuan Xiang shop for free

Good-looking or interesting decorations, dishes, and delicious food will become the main attractions of the low-down people’s spontaneous posts and social networks In addition, the Chuanchuan Xiang store can also encourage customers to share socially through some small gifts and discounts, making this sharing behavior an important measure for the Chuanchuan Xiang store to continuously increase its popularity.

4. Word-of-mouth marketing

Golden cups and silver cups are not as good as word-of-mouth. Compared with other marketing methods, word-of-mouth is a more lasting method of communicating the brand. But what should a Chuan Chuan Xiang shop do? The Chuan Chuan Xiang shop industry is a food industry, so the taste of the dishes is the most important, and the service is also a very important additional factor.

Food tasting activities are one of the most widely used word-of-mouth marketing methods. Generally, you can choose to carry out free tasting activities with local food platforms or food WeChat public accounts. If it is a new store of a chain store, you can also You can choose to promote it among existing fans and carry out tasting and testing activities.

Food tasting activities can turn every taster into a free communicator. They will post real and vivid pictures and texts to their circle of friends, making it easier to impress relatives and friends around them.

5. New media marketing

Currently, WeChat marketing is more popular. In addition to creating their own WeChat account to attract repeat customers, Chuan Chuan Xiang stores can also use various food accounts to form a marketing matrix. This has also been a popular method for Chuan Chuan Xiang store opening marketing in recent years.

The good thing about this method is that it works quickly, but the disadvantage is that if the quality of the dishes is not guaranteed and customers cannot stick with them, they will still worry about marketing in the future.