Create an online celebrity noodle restaurant to increase its popularity.
Two. target audience
Offline: employees of nearby enterprises (fixed population)
? Tourists and passers-by (abnormal people)
Online: Takeaway can be delivered to the crowd.
? Express delivery can reach people.
Three. Activity background
Under the epidemic, restart the noodle restaurant.
Four. activity theme
Tanabata confession, I will wait for you at Xiaoyi noodle restaurant!
I have delicious food. Do you have a story? )
Verb (abbreviation of verb) I-word duration
Warm-up time: August 65438 +07.
Activity period: August 65438+August 24.
High tide: August 25th.
Activity mode of intransitive verbs
Collect # Express Love # and tell your love story in Weibo, WeChat official account and friends circle. Invite them to a restaurant for dinner on Tanabata.
Set up a stage in the restaurant and let them tell their love stories on the spot.
Invite a guest (a big coffee) as the manager. Xiaoyi is the most beautiful manager, and Xiaoyi's husband is the cutest foreman.
Live broadcast at 7: 00 pm on August 25, so that fans who can't reach the scene can also interact online.
Prize: Enjoy a 20% discount that night. Set up a free link for the lucky draw.
Set up some small activities to send coupons for repurchase and secondary dissemination.
Seven. Activity process design and atmosphere creation
During the warm-up period, we launched a theme activity in Weibo, and synchronized it to the official WeChat account, friends circle and community.
During the event, Weibo Da V was invited to forward and participate in the topic, which was forwarded from official WeChat account, media celebrities and friends circle. At the same time, push the content of publicity activities. Advertise in the local WeChat official account media.
Eight. Scene layout
On Tanabata, this noodle restaurant was decorated as a warm, romantic and emotional restaurant.
Nine. Activity budget
Promotion fee
Material production cost, etc.
X. active recovery
Through such an activity to enhance the popularity of noodle restaurants, we can find some sponsors to reduce the budget.
During the event, the list of inviters will be announced every day for the audience to actively participate.