"World Food" magazine is a life magazine invested and founded by Shanghai Xunwei Media Group in 2006, and it is also the first life magazine in China that advocates a high-quality lifestyle starting with food. Since its inception, the magazine has been taking "color, taste and vigor" as its editorial policy, and at the same time, based on the cooking tradition in China, it has explored China people's attitudes, emotions and various psychological adventures towards food. This magazine attempts to analyze the social circle and lifestyle of contemporary China people with food as a clue, and to paint an ecological picture of the dietary lifestyle of contemporary China people for readers.

In September 2009, the world food ZEST was reloaded.

World Food was founded in 2006. It was originally an information dissemination platform for the catering industry created by senior domestic media people and advertisers. Meet the reading needs of high-end people in China by making the most powerful special content.

In September 2009, the World Food Report was fully upgraded and renamed as World Food Enthusiasm. World Food ZEST, based on the exclusive high-quality reader library, responds to the dynamic mainstream life needs, focuses on the most China-featured food social ways, and advocates entering the lively contemporary life through dinner.