Students who have just come into contact with the media must take a look.

Short video operation initial stage tutorial

First, the seven steps of short video numbering

1- self-analysis

Make clear your hobbies first.

What are your strengths and abilities?

What value can it bring to fans?

Who is the target user of your money?

2- Find benchmark account number

Do a good job of account positioning through self-analysis and choose the track to participate in.

Find at least 10 excellent peers (three-stage account)

3- Create Account Home Page

Avatar, nickname, homepage, introduction and basic information.

Professional, eye-catching, concise and clear, refer to peers.

4- Production of Works

Find out 20 outstanding works that conform to your own style from your peer accounts.

Disassemble, analyze and imitate the shooting technique of the copy of the work.

5- Effective publication of works

Send 2~3 posts at 06: 00, 12: 00 and 20: 00 every day.

You can increase the flow of your work or adjust the release time during the test. Note: Don't publish too many videos in one day, which will be easily detected as inferior videos by the platform, thus affecting the overall operation of the account (power reduction, current limit, mute and title).

6- Analyze data

Look at the 5-second broadcast completion rate and the overall broadcast completion rate.

Adjust the content of later works through data feedback.

Analyze the problems of your own works.

7- Provide current assistance

Choose 3~5 pieces to deliver excellent data.

Choose people who like and comment.

Second, the release time of the jersey video

1- General release time

Morning: 6: 00 ~ 8: 00; Noon:11:30 ~1400; Evening: 18: 00 ~ 22: 00.

2- Release time in different fields

Emotional category: 22: 00-23: 00

Parenting telephone: 18: 00- 19: 00

Entrepreneurship: 2 1: 00-23: 00

Food category: 12: 00-24: 00

Knowledge category: 15: 00-22: 00

Health category: 07: 00- 17: 00

Funny category: 12: 00- 18: 00

Tourism category: 06: 00-2 1: 00

3- According to the active time of account fans

Creator service platform-data center-fan data, check the online time of fans, publish works half an hour in advance during the active period of fans, and master the active time of their fans. The released video is convenient for accurate fans to click and watch the interaction, which will better improve the playback rate and favorable rate, and the video will easily get more traffic.

Third, the necessary basic knowledge

① One person can handle 15 mobile phone cards and make 15 numbers (but 1 card, 1 phone, 1 number).

② One ID card can register N business licenses.

(3) A business license can open two blue V's.

④ A blue V can open 1 shop in Tik Tok.

⑤ A small shop can bind five Tik Tok trumpet.

⑥ Turn on the fan with blue V as 0 to open the window.

Even if you open a small shop, you can open a window for fans.

⑧ If you can't cut videos, you can search for "Picture Cutting Assistant" to learn.

Pet-name ruby copywriting can be written by yourself, and you can get a lot of creativity.

It is useless to take care of all the fans related to each other, which will disrupt the account label. You should also interact with accurate fans who are interested in your field.

The account is tagged, and the topic recommended by search creative inspiration is your account tag.

① ② Don't wait for labeling, just put in DOU+ directly, and similarity can be labeled quickly.

① ③ You don't need a registration number to shoot a short video, and it will be sent on the day of registration.

① ④ There is an F-free advertising space on the platform. Add # before sending video, and enter the name of your store. After release, it can be found on the platform.

(1)(5) Locate your store before sending the work, and choose the priority that can be seen in the same city, so that users can navigate to your store with one click.

Fourth, the pseudo knowledge that short video novices must know.

1- Hold a group to keep warm

Regardless of the type and industry, the labels are confusing and the fans are not accurate.

secondary

The account level has nothing to do with Twitter. You can upgrade the level just to brush gifts.

3- Active Account

How many lights and cards float in a day, how many gifts are received, and the flash in and out of the live broadcast room affects the weight.

4- Trust the current limit

I always cancel my account and don't want to improve the quality of my work.

5- published works

If your work is not good, it will not be popular.

6- Zero Powder Broadcasting