Schotanus &; Telgen (25) proposed The highway matrix "classification. In their model, group buying is regarded as a form of commercial cooperation in which independent organizations cooperate horizontally to obtain corresponding benefits. According to this classification method, group buying can be divided into five categories. The so-called "expressway matrix" has two dimensions. The first dimension is "Intensiveness for the members", that is, the degree of influence of group purchase cooperation on the business activities and development strategies of cooperative members. The second dimension is "number of different activities for the initiative", that is, the level of cooperation. The degree is gradually from "occasional cooperation" to "continuous cooperation through different activities within the same framework". According to the above two dimensions [the degree of influence on members] and "the number of different activities", the "expressway matrix" method divides group buying into the following categories: Convoy)[ high, low], F1 team)[ high, high], Carpooling)[ medium, medium] and Hitchiking)[ low, high]. Definition

It is also an important source of income for the website to dig deep into the community group buying service and realize the reciprocity and win-win among residents, merchants and webmasters. The website should make full use of the unique advantages of the community portal platform, do a good job, do a good job, do a big job, do a good job and strengthen the community group buying service, and carry out community services.

Social significance

1. Expand the commodity circulation channels of enterprises and help enterprises expand their market share.

2. reduce intermediate links, reduce marketing costs, and realize mutual benefit and win-win between enterprises and consumers.

3. Residents can also get wholesale prices for retail purchases, saving residents' purchasing costs and time.

4. Once product quality problems and disputes arise, it will help to give full play to the advantages of collective rights protection and ensure the consumer rights of residents. Definition

Graded group buying is a brand-new online shopping mode initiated by China.

Form

Graded group purchase means that both netizens and merchants can initiate group purchase or group approval according to their own needs, and set group purchase or group approval prices according to different group purchase levels, waiting for sellers or buyers to come to participate in group purchase, thus providing the majority of netizens with the right to "bargain" with merchants, and also providing a brand-new choice for sellers to expand sales through grading group approval, which is a major innovation of online group purchase business model. We call the joint group purchase of netizens "United, strong". Definition

After the Weibo wave, China Internet has ushered in a new wave of Web2. applications, which is a Web2. application that imitates the Groupon model of the United States. In fact, Groupon's biggest feature is to use group buying to reduce per capita consumption, so that netizens who participate in group buying can get greater discounts. At present, 1 similar websites are being launched in Beijing, Shanghai, Guangzhou and other cities. For the competitive pressure of homogenization in the future, the fiercer the competition, the better, which shows that the Groupon model is accepted by everyone and the prospect is more worth looking forward to.

Features

A single boutique consumption is launched every day, covering the fields of training courses, outdoor activities, catering and other service industries. If users are interested in group buying, they can click the Buy button, and make up a minimum number of people in a limited time, so that netizens can enjoy the ultra-low group buying price, and get coupons by downloading, printing, sending SMS messages, etc., and use coupons for consumption.