5 articles on restaurant marketing planning plan A marketing plan is a plan with the purpose of selling. It also refers to the overall planning of various sales promotion activities in order to achieve the expected sales targets before market sales and services.
Now I will bring you the restaurant marketing planning plan, I hope you will like it.
About restaurant marketing planning plan 1 1. Foreword China's hard-working working people, in the exploration and development of food culture for thousands of years, have gradually formed the Cantonese, Shandong, Hunan, Sichuan and other major cuisines with different styles and attributes.
Local food.
Peking duck is a famous dish in Beijing. It is famous at home and abroad for its red color, tender meat, mellow taste, fat but not greasy. It is known as "the world's delicacy".
Duck King Roast Duck is a new style of roast duck developed by modern roast duck masters adhering to traditional roast duck techniques. The surface of the roast duck is golden and bright, crispy on the outside and tender on the inside. It has a special delicious taste and is the best among roast ducks.
The development trend of today's Xuanhua catering industry can be summarized as follows: very rapid development, continuous expansion of scale, and continuous prosperity of the market.
However, prosperity also means intensified competition. There are always restaurants falling down and new ones standing up, but there are always a few that can gain a foothold and continue to grow and develop in the waves.
As the representative of Beijing's new style roast duck in Xuanhua's catering industry, "Duck King Roast Duck" should become a well-known signature.
2. Market/Enterprise Analysis There is also fierce competition in Xuanhua's catering market. Various large and small hotels and restaurants compete for Xuanhua's limited catering resources and impact the taste and vision of diners.
To be successful, a hotel must meet the following conditions: (1) Have its own characteristics.
(2) Comprehensive (quality) management.
(3) Sufficient market operating funds.
(4) Innovation and continuous innovation.
These conditions are indispensable, otherwise, it will be short-lived.
This is also the reason why many hotels and restaurants opened and disappeared quickly.
Oriental Duck King Restaurant is a new restaurant based on the original Oriental Food Court.
After years of publicity and operation, Oriental Bath and Oriental Food Court have gained a certain reputation in Zhang and Xuan areas, and are even more well-known in Xuanhua.
If we can use the popularity of "Dongfang" in Xuanhua to continue to promote Dongfang Duck King Restaurant, improve the quality of the dishes (expert reviews are slightly poor), and strengthen personnel training and management, we will definitely become a rising star in Xuanhua's catering industry.
3. Marketing Planning The purpose of catering services is to satisfy customers. Only when customers are satisfied can the hotel make profits.
To provide high-quality services is inseparable from the efforts of employees within the company.
The success of internal employee marketing is based on comprehensive (quality) management, effective incentive mechanisms and a good corporate culture.
Duck King Restaurant has been open for two months and is currently holding a promotional event to “return the love of consumers”.
Taking this opportunity, the combination of customer satisfaction marketing, internal employee marketing and cultural marketing should be the focus of this activity.
1. The purpose of this event: to increase the influence of the "Oriental Duck King Restaurant" brand and enhance its popularity and reputation.
Enhance the "Eastern" image and enhance competitiveness.
Strengthen employees' corporate loyalty and centripetal force.
Improve employees' service awareness and work enthusiasm.
Further enhance the "Oriental" corporate culture.
Increase sales and increase profits.
Lay a good foundation for better development in the next step.
2. Event time: July 1st-15th, totaling 15 days.
3. Number of participants: all Dongfang employees, dining customers, etc.
4. Customer satisfaction, employee satisfaction, management improvement, and cultural innovation 4. Specific plan planning (1) SP plan 1. "Smile service" During the event, all employees will serve with a smile, be meticulous and patient, so that customers can come and leave satisfied.
, improve customers’ perceived consumption value.
The specific implementation is as follows: A mobilization meeting will be held before July 5th. From the 6th to the 15th, a "Service Competition" will be held among the waiters. A special section will be set up in the lobby to evaluate the "Service Star of the Day" every day and give material rewards.
award.
2. Special offer (1) A special offer is launched every day, never the same dish every day.
(2) Some dishes will be added to the dishes ordered by the customer. For example, if you spend 100 yuan, you will get two side dishes.
For orders above RMB 200, 2 additional cold dishes will be included.
For orders above NT$500, 4 additional cold dishes will be included.
(3) Discounts, this is a magic weapon to quickly increase consumption. It is recommended to provide appropriate discounts to stimulate consumption.
2) Internal marketing plan Internal marketing is a management strategy. The core is to develop employees' customer awareness and market to internal employees before promoting products and services to the external market.
This requires two-way communication between employees and employees, employees and the company, the sharing of information, and the use of effective incentives.