What is a little red book? Xiaohongshu is the largest lifestyle sharing community in China, and it is also the entrance for young people to make consumption decisions. Its contents are diversified, including beauty and makeup courses, sharing good things in life, travel strategies, food and fitness. It has the ability to create fashion and hot spots. The content published by users is in the form of graphic notes (pictures+text) and video notes (video+copy). The usage scenarios of little red books are divided into two categories, one is entertainment and loitering, and the other is searching for little red books with needs and purposes. Advantages of Xiaohongshu Compared with other platforms, Xiaohongshu has the ability to grow grass compared with other platforms-"Purchase-"The key advantage of a complete closed loop of sharing experience is that content grows grass, because users do not have a buying and selling relationship like merchants and users, and their mutual trust and content authenticity are higher. Using keyword search, high-quality notes are exposed, thus achieving the purpose of influencing consumption decisions, making it easier to establish brand reputation and achieve accurate user conversion. 1. At present, the registered users of Little Red Book exceed 300 million+,and the monthly active users have exceeded1000000+. More than 72% of users are post-90s, of which 77% are female users and 56% are users in first-and second-tier cities. This group loves life and pursues the quality of life, and their consumption power is very strong. 2. Platform Little Red Book Notes will be exposed on Baidu app. 3. The content brand is professional. Ordinary users, Koc (key opinion consumers) or kol (key opinion leaders) export product experience, endorse the brand, improve the trust between products and consumers, increase brand exposure and improve users' familiarity with the brand. The output of high-quality content realizes the drainage transformation effect inside and outside the station. Through diversified content and forms of planting grass, we can create product characteristics and realize differentiated marketing, so that users can understand products and brands from all angles, stimulate users' needs, influence users' minds and realize transformation. If you have different opinions on the operation and promotion of the little red book platform, please feel free to discuss with me. If there are any shortcomings in the article, you are welcome to communicate with me at any time. It's an honor to make progress and grow together with you.