To be honest, every time I saw Meizu black Xiaomi, I was a little disgusted.

You say you can just make your products quietly. Whether other manufacturers do well or not is none of your business?

Is it really okay to promote yourself by belittling your friends and businessmen?

I always feel like this is a bit unethical.

Only users are qualified to evaluate whether a company is good or not.

As a friend and businessman in the same industry, you wantonly belittle the other party and elevate yourself.

It feels very obscene.

But then I figured it out.

Adults only look at the pros and cons, while children only distinguish between right and wrong.

This is especially true for businesses.

After thinking about this, I actually admire Meizu’s marketing.

Meizu and Xiaomi are not the same size at all. The patents seem to be only 8% of Xiaomi's, but the sales volume is an order of magnitude different from Xiaomi's.

This is a fact, I am not black.

(I won’t post the data here, it’s easy to find), but look at Meizu’s marketing.

I think in the eyes of many people.

Meizu and Xiaomi are on the same level, right? Many people think that Meizu is a strong rival of Xiaomi, only slightly weaker.

This has to praise Meizu’s strong marketing capabilities.

Meizu closely follows Xiaomi, and formulates its strategy completely with Xiaomi. In the media, whether in the news or on Zhihu, it creates an image of Xiaomi's strong rival.

What are the benefits of this?

The advantage is that you can ride on Xiaomi’s coattails.

Xiaomi is growing very quickly.

Meizu has built its image in the media as a strong rival to Xiaomi.

So, in the eyes of the audience, Meizu and Xiaomi are on the same level. Xiaomi is a big company, so naturally Meizu is too, just a little weaker.

Meizu also focuses on the industrial design of its products, which is different from Xiaomi. Xiaomi's industrial design has been criticized (in the past), so it can naturally attract many users who value industrial design to buy Meizu.

As Xiaomi continues to grow, Meizu’s reputation will naturally increase.

This is great marketing.