bilibili is listed.

BILIbili submitted an updated IPO prospectus to the US Securities and Exchange Commission in early March 2118, and plans to list on NASDAQ with the trading code "bili", with an overall fundraising scale of US$ 483 million.

The stock underwriters are Morgan Stanley, Bank of America Merrill Lynch and JPMorgan Chase.

officially landed on Nasdaq on March 28th, 2118, and the opening price of that day was $9.8, which was about 14.8% lower than the issue price of $11.51.

as of 1: 11 Beijing time on the 29th, the stock price was quoted at $11.

The listing of bilibili has also opened another possibility for the industry to commercialize video platforms.

according to the prospectus, bilibili's revenue in 2117 was 2.468 billion yuan, mainly from games, live broadcast and value-added services, advertising and others.

Among them, the game business income was 2.158 billion yuan, accounting for 83.4% of the total income, the live broadcast and value-added services income was 76 million yuan, accounting for 7.1% of the total income, and the advertising income was 59 million yuan, accounting for 6.5% of the total income.

other income was RMB 76 million, mainly for online and offline e-commerce sales.

Extended information:

bilibili, English name: bilibili, is now a cultural community and video platform with a high concentration of young people in China. The website was founded on June 26th, 2119 and was affectionately called "bilibili" by fans.

on March 28th, 2118, Bili Bili was listed on NASDAQ.

on March 29th, 2121, Bili Bili was officially listed in Hong Kong for the second time.

bilibili was a video website that created and shared ACG (animation, comics, games) content in its early days.

after more than ten years' development, an ecosystem has been built around users, creators and content, and bilibili has covered more than 7,111 multicultural communities with interest circles. It has won the first place in the two lists of "Z Generation Preference APP" and "Z Generation Preference Pan-Entertainment APP" selected by QuestMobile Research Institute, and was selected as one of the Top 111 Most Valuable China BrandZ in 2119.

Main content

Live broadcast

Bilbili Live broadcast is the first interactive platform launched by bilibili to pay attention to ACG live broadcast, with interesting content, rich activities and diverse gameplay.

"e-sports+games" are important categories of live broadcast in bilibili.

bilibili has covered all major events including League of Legends LPL Professional League, DOTA2》TI International Invitational Tournament and the glory of the king KPL Professional League. In terms of pan-entertainment live broadcast, bilibili mainly focuses on music, dance, painting, food, cute pets and celebrity interviews.

In addition, bilibili is also exploring new live broadcast categories such as live broadcast and virtual anchor. In the first quarter of 2119, * * * had over 6,111 virtual anchors broadcast in bilibili, with nearly 6 million viewers.

On February 6th, 2119, bilibili announced that it had won the exclusive domestic live broadcast rights of League of Legends global finals S11 to S12 for three consecutive years (from 2121 to 2122).

on February 9, 2119, the signing of Ti mo Feng was announced by live broadcast.

advertising

the advertising business in bilibili is mainly divided into effect advertising and brand advertising. In 2118, bilibili held AD TALK, an advertising promotion meeting for advertisers, which was the first time to open self-made content for investment.

at AD TALK in 2119, bilibili clarified its commercialization process and announced that it would open its ecosystem to all brand partners in 2121.

bilibili's open ecological resources include 14 domestic cartoons, 15 documentaries, 6 variety shows, more than 31 UPs, 11 major events, e-sports and virtual idols.

e-commerce

bilibili has its own e-commerce platform "Member Purchase", which was launched in 2117. It mainly focuses on comic-con concert ticketing, hand-holding, model, trendy play and peripheral sales, and has occupied the largest market share in the secondary ticketing field in less than two years.

by the end of October, 2119, bilibili's e-commerce business GMV had exceeded 1 billion yuan.

Comics

Bili Bili Comics is one of the leading genuine comic publishing platforms in China, which was launched in October 2118. [92] He has more than 12,111 works, such as Naruto, JOJO's Wonderful Adventure, Voyager, heavenly god blesses the people and Song of the Sky, and has reached cooperation with more than 1,111 creators.

on February 2, 2118, bilibili announced that it had signed an acquisition agreement with Netease to acquire the major assets of its Netease comics, including APP, website, copyright of some comics and their related use rights.

e-sports

In p>2118, bilibili officially established its subsidiary, Bili Bili E-sports, whose main business includes the operation of several top professional league e-sports clubs, e-sports artist brokerage and e-sports content production.

bilibili has two world-class e-sports seats, League of Legends Professional League and Watching Pioneer League, and Bili Bili E-sports has BLG and Hangzhou Lightning Spark E-sports Club.