What materials are needed to make a food poster?

To make a food poster, you need food materials, photos, layout design, copywriting, final completion, and printing.

The methods used include: adding depth of field, microscopic elements, creating atmosphere, creating drawings, segmented display, focusing on parts, combining illustrations, focusing on raw materials, and creative techniques.

Tips for making gourmet posters

The main title group should have a level of more than 3 levels, and the remaining information groups should also maintain a level of more than 2 levels. You can add English, seals, and dotted lines when optimizing. Face elements. Place the optimized information on the layout, then analyze the functions of the space and think about what elements can be used to solve the space.

Add a wooden board as inner space and protect the main title from interference. Note that when adding inner space, you cannot add element materials that are not related to the style or attributes of the main image. Place the background and add some shadows, and use shadows and backgrounds to create a relationship between the main image and the main title.

Add some ingredients and ingredients to increase the atmosphere, then brighten the main image area of ??the background and darken the four corners to highlight the main information and elements.

Finally, in food posters, use handwritten fonts and familiar elements as much as possible, and the background and main image should also be matched. What are the design methods for food posters? First of all, the posters we make are divided into commercial posters and art posters. Of course, for us, we all work for companies or customers, and they are basically commercial posters, so we need to understand some of the characteristics of commercial posters. What do commercial posters mean? A poster promoting a certain product or business service. When we make commercial posters, we need to consider the attributes of the product, the users of the product, and the objects of the service. Only by making targeted designs that suit the project can we attract people's attention in a short period of time, thereby transforming ordinary users into potential potential users. What should customers pay attention to when designing commercial posters? The first thing you need to know is that poster designs with different themes need to render different atmospheres and central ideas. The layout of poster design reflects the image and beauty of the poster. The layout design needs to be both beautiful and well-organized. It needs to have its own characteristics to attract people. Users will stop their eyes on the poster you designed. Only by winning the user's attention can you have the opportunity to convert ordinary users into your own potential customers. Otherwise, all publicity will be in vain. A successful poster design cannot be separated from the poster layout. Structural arrangement and design, the layout design of posters needs to pay attention to the following points: 1. Poster layout design - simplified fonts. The current layout design trend is large titles, small articles, large pictures, and the masculine and straightforward beauty of clear outlines (block structure) , there are few twists and turns in the writing, it is not broken into parts, the font changes less, and the lines are thick and black. 2. Poster layout design - Sectionalization Information of the same level is divided into the same section. There needs to be appropriate white space between sections. Otherwise, it will give people a feeling of unclear levels, and the key points and goals cannot be seen. . 3. Poster layout design - "shelf display" to "display" poster information by category will also reduce browsing time and get the information you need from the layout as quickly as possible. Let me share my general steps for personal poster design: Clarify the requirements. No matter what we do, we must understand one thing before we start, that is, what to do? What is the purpose? As long as we understand these two points when doing things, working in this direction will generally not deviate from the theme and avoid revising the draft again and again. For example: if Party A asks you to design a poster, the poster is for a new product. Water bottle discount event, you can enjoy the discount during a certain time period. Given this information, we need to understand what this poster is about. The first point: we must understand that it is a new product, and it must be to promote the new product. Point: You must know that there are discounts, and you must enlarge the discounts to attract users. Third point: You must understand the purpose, which is to promote new products and attract users to purchase. Clarify the theme and style. Now that we know what to do and the purpose, we need to clarify the design next. The theme style direction, since we want to achieve the effect of promoting new products and promoting preferential activities, then we can’t dominate the scene, and we can’t just focus on one aspect. The characteristics of the new products must be amplified, and the preferential activities can play a role in attracting users. We cannot weaken the search for materials. After the design style is clear, we need to find suitable materials. We cannot just randomly find a product picture. The product picture must express the characteristics of the new product. At least it cannot have missing corners and blurred corners, so it is also very important to choose materials. Be particular about it. After the materials are determined, you can start designing. Making a poster is nothing more than layout. Arrange it however you want it to look good. However, you must also pay attention to the theme being clear, having a strong sense of breathing, clear layers, and smooth reading. Case Analysis If we want to do a good job in design and have certain design thinking and typesetting skills, we must appreciate a lot of excellent cases in our daily life, so we must improve our horizons and see the resources we can see, whether at home or abroad. We must not miss it. When we appreciate works, we can't just look at them. Let's take a look at how to appreciate other people's excellent works. How to transform it into your own knowledge and apply it to your own design projects.

The poster above mainly promotes food. The main image is centered and typed. The theme copy and other copy are aligned and typed in the center. Illustrations of chopsticks, cups, spoons and other decorations are added around it. The taste copy is written in handwriting to reflect the handmade feel of the food. The color is The combination with red reflects the visual impact of appetite. The poster above mainly promotes food. The main picture is typed in the lower right corner, and the theme copy and important copy are typed in the top visual area. Chalk fonts are used to reflect the handmade feel. At the same time, simple illustrations are used as decorations for the atmosphere of the picture, which enriches the picture and can also Reflecting the sense of handwork, the above poster is mainly to promote food. The lower right corner of the main image is typed, and the theme copy is written in handwriting to reflect the handcrafted feel of the food. The picture mainly highlights the food and the theme copy, and is satisfied with too many element decorations to highlight the main vision. Case practice Through the above case analysis, we will use case practice to help everyone better understand this technique and apply it to your actual work. Without further ado, let’s start taking action! 1. Copywriting Arrangement First, let’s take a look at the copywriting and the product pictures we got. The short copywriting is paired with an appetizing delicacy. Here we also use a method that reflects the craftsmanship to design this promotional poster. 2. The layout of the main image we use here To design this food promotion poster using a diagonal layout method, first we layout the main food image in a suitable position in the lower right corner of the screen. The visual effect of the main image should be slightly larger, because it mainly promotes food, so the food must be highlighted. Appetite, we choose vibrant orange as the background color 3. Theme layout will stagger the theme copy up and down to make the picture more dynamic, and add some embellishment elements drawn with brushes around the main title 4. Other copywriting will describe other copywriting The top-aligned typesetting is in the upper right corner, while maintaining the vertical style with the theme to maintain reading consistency. For the three labels describing food, we use a retro style as the design expression, which is more immersive and can better reflect the image of handcrafting. The price tags are also A relatively important copywriting information, so we use the style of small bubble tags to highlight it. At this point, our main image and copywriting are all typed into the screen. Next, we can decorate the entire screen. 5. We use color blocks to decorate the screen. Use this style to frame the main picture and make the color blocks as casual as possible to make the picture more friendly. This will also allow the user's vision to be attracted by specific color blocks and finally enrich the picture again. We add an illustration style to the vacancy in the theme copy. The main image gives the theme a more design feel, and under the main image, a pair of illustration-style chopsticks are added to enhance the atmosphere, and some hand-drawn lines are added to make the entire picture more handmade. The background is also added with the main image. Illustrations are used for decoration, and paper texture effects are added to make the whole picture more handmade. 6. Mockup packaging △Another typesetting method Summary Layout design is the most basic knowledge in our design. When we design, we need Analyze the temperament and tone of the project, and always remember the four major principles of layout design: alignment, contrast, repetition, and intimacy. At the same time, when appreciating excellent works, you need to analyze and summarize them, so that you can truly understand their excellence. It can be used reasonably in your own projects. Today, I mainly share the techniques of hand-made food design. I mainly use the styles of handwritten fonts and illustrations to set off the atmosphere and give the picture a more hand-made visual effect. How to create a scrolling poster on the homepage of Meituan Takeout

You can use software to create pictures and then upload them. 1. Design theme: Meituan’s takeaway posters are like delicacies. They are not only designed for delicious food to drive sales, but also for brand image output and a way to convey information. A good work is like delicacies to users. Increase sensory enjoyment, so as to better improve the added value of users and users' products, and increase users' favorability for the product. 2. Copywriting design: If there is copywriting in the copywriting, then you need to put more thought into the design, because copywriting creates a meaning for a product and is also an important carrier for some businesses. What these copywritings convey is information about companies, products and services, so that they can attract users' attention. And the design of the copywriting needs to be very interesting, and this one is no exception.

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