1, Oriental Shopping
Introduction: Oriental shopping is the earliest TV shopping. In 2003, it was jointly invested by Shanghai Wenguang News Media Group and CJ Family Shopping Co., Ltd. of Korea. As the earliest company to enter the field of home shopping in China, Oriental Shopping Channel has always been regarded as a learning benchmark by other TV stations.
Main coverage: Shanghai and East China.
2. Happy shopping
Introduction: Happy Buy is a TV shopping project established by Hunan Radio and Television with capital injection of 1 100 million yuan. It officially opened in March 2006, and B2C Mall was put into operation in June 2006. With the support of Hunan Satellite TV's high ratings, Happy Shopping has exceeded 100 million yuan in three months, with a very rapid growth rate.
Main coverage: Hunan, Yangtze River Delta and Pearl River Delta.
3.CTV shopping
CTV Shopping Co., Ltd., a TV shopping operation platform under CCTV, integrates CCTV's resources of opening the road, digital and network, locates the most honest family shopping, and develops a three-dimensional modern family shopping network with TV, network and catalogue for the whole country.
Main coverage: the whole country
Step 4 enjoy shopping
Introduction: Enjoy Shopping is a TV shopping channel under Jiangsu Satellite TV, which was officially launched in June 5438+February 2008. It regards customer orientation as a "smart buyer with quality, spending power and concern about the quality of life". In addition to the coverage of Jiangsu province, it has gradually landed in more than a dozen other provinces in recent years, and the total order amount of 13 exceeds 3.7 billion yuan.
Main coverage: Jiangsu Province
5. Yang Guang shopping
Relying on the national media platform in china national radio, Yang Guang Shopping TV Channel integrates TV, radio, Internet, catalogue, mobile phone client, social media and other channels to bring consumers a brand-new shopping way and lifestyle. In June, 2009, Yang Guang Shopping Channel was approved by the State Administration of Radio, Film and Television (SARFT) to be covered and marketed on all cable TV networks in China.
Main coverage: North China, Northeast China, East China, Central China and other regions.
6. excellent shopping
Introduction: Unlike Oriental shopping, Yougou is an independent shopping channel approved by the State Administration of Radio, Film and Television. It does not belong to any TV station, covering more than 220 cities and about 85 million families. It is the largest family shopping channel in China. From the slogan of YOUSHOPING-"The first stop for young ladies to shop", we can see that YOUSHOPING's customer base is targeted at young housewives.
Main coverage: the whole country