There are actually many routines on the topic of store drainage. I'll share one of them here. The traffic is obtained from online and offline. The key lies in the design of traffic scene after obtaining traffic, how to master the direction of traffic and guide users to experience consumption in the store.
In order to drain the store, the Aoki thief thinks it is necessary to do the following things well:
① Channels, whether online or offline, which channels have you prepared for this store drainage? For example, online, you have a lot of 5, people's micro-signals, WeChat groups, WeChat official account, advertising, etc., offline leaflets, promotions, etc., with the aim of accumulating a user base;
② determine the theme of online activities, such as a micro-lesson sharing, an online project release, a promotion, etc. In this form, people interested in our activities will be gathered in a group, and even our users will be further expanded;
③ design offline links; Through online activities, we can divert users to the offline store to pick up goods and experience activities, such as eating food, socializing and shopping in the store again, which will once again improve the repurchase rate of users;
The key of the above method lies in the attraction of online activity theme and the user base of information dissemination;
I am an old thief Aoki, a scene school in the community. Welcome super group owners who are interested in community entrepreneurship to hook up with me and play community realization!