From June to October, the sixth Shandong Cultural and Tourism Consumption Season will be held. The launching ceremony of this cultural and tourism consumption season will be held in Impression Jinan Spring World on June 2, and 16 cities in the province will simultaneously issue coupons for cultural travel and Huimin. This consumption season is based on the theme of "new cultural tourism benefits life", and in accordance with the principles of "government guidance, market operation, benefiting the public, and innovative development", we will highlight the activity guidance, activate the cultural tourism consumption scene, give full play to the leading role of financial funds to subsidize cultural tourism consumption, help cultural tourism enterprises to tide over difficulties, and promote the upgrading, expansion and upgrading of cultural and tourism consumption.

_ issuing time: from June 2nd

_ denomination setting: this coupon has different denominations such as 1 yuan, 2 yuan, 5 yuan, 7 yuan, 15 yuan and 2 yuan, and the maximum amount of provincial coupons each consumer can receive during the consumption season is 5 yuan.

_ scope of use: you can enjoy preferential treatment when purchasing scenic spot tickets, tourist routes, star-rated hotels, star-rated homestays, books, newspapers, movies, audio-visual, digital culture, cultural and creative derivatives, cultural entertainment, traditional crafts, art training, stationery, cultural experience and cultural performance products.

_ collection method: consumers open Yunyou Qilu APPlet or app, register and authenticate their real names. After logging in, click on the navigation picture on the home page and enter the coupon collection center to receive the coupons. After successful collection, you can check it in "My Card Voucher", and the coupon is valid for 72 hours. Consumers can choose the corresponding merchants in the activity area, click to enter the home page of the merchants, and then choose the goods to place an order for purchase. In the payment link, you can use the coupons you have received for deduction.

this consumption season highlights the leading role of activities, adheres to the principle of "plates with characteristics, themes in each month and highlights in activities", builds a "4+7+1" activity framework, and focuses on creating 1 major activities.

1. Canal Handmade National Tide Culture Week

Actively explore the hand-made characteristic resources such as black pottery, Lu embroidery and wickerwork in cities along the canals such as Jining, Tai 'an and Dezhou, create the cultural characteristic IP of the canal, launch the cultural and creative products with canal characteristics, and carry out the intangible experience activities of "Dressing in the Canal", the gourmet experience activities of "Eating in the Canal", the home exhibition activities of "Living in the Canal" and "Visiting the Canal".

2. Product Experience Week of "Taishan Design Cup" Shandong Handmade Innovative Design Competition

Relying on China Cultural Tourism Expo, the fourth "Taishan Design Cup" Shandong Handmade Innovative Design Competition was held at the Outstanding Achievements Exhibition, and the outstanding handmade works collected in the competition were intensively displayed and exhibited for a week.

3. The second Qilu IP Creative Festival

takes IP as the concept to activate the city, and cooperates with Shandong Cultural and Creative Design Industry Association, Shandong Institute of Arts and Crafts and other units to explore and create unique digital IP for urban cultural tourism, promote IP copyright authorization, and carry out IP tide exhibition, derivative creation and promotion.

4. Break through the dimensional wall and enjoy a new cultural journey-Qilu International Animation Exhibition

Integrate and introduce well-known animation and game products at home and abroad and in our province, link with animation industry associations and professional organizations outside our province, and carry out Qilu animation original competition, Cosplay exhibition, derivative product creative market, animation club salon, animation copyright forum, etc.

5. Youth doesn't close —— Youth Cultural Travel Consumption Festival

Based on the new consumption trend of young people, we will integrate entertainment and leisure resources such as major business districts, scenic spots and bookstores around hot consumption areas such as music, e-sports and live broadcast, highlight the "online+offline" consumption drive, and open theme blocks such as cultural and creative markets and music markets to enrich youth consumption scenes.

6. "vast greens stretch across Qi and Lu, the two lands high." youth study tour season

Shandong Wenlv Group cooperates with key scenic spots in the province and all its scenic spots and hotels to carry out activities such as quarterly scenic spot discount, scenic spot card discount, hotel discount, and Tik Tok punching card to win benefits for young people. Carry out red research, non-legacy research, and Chinese excellent traditional culture research experience activities for children and adolescents.

7. "One City, One Street, One Prosperity" —— Night Travel Carnival

Encourage the ancient shopping malls, ancient blocks and tourist town scenic spots with profound cultural heritage in our province to develop night travel economy, and focus on organizing night tours, cultural performances and scenic spots in Jimo Ancient City, Taierzhuang Ancient City, ancient city of qingzhou, Zhifu Wonderland Historical and Cultural Block, Zhoucun Ancient Shopping Mall and Taishan Xiucheng.

8. welcome the party's top 2 performances of 1 red classic repertoires

integrate performing arts resources in multiple dimensions, select outstanding red theme repertoires, and cooperate with professional theaters, theaters, professional performance halls and tourist performing places in Shandong cities to carry out 1 performances of red classic repertoires.

9. The 5th "friendly shandong Service Festival" and the Yellow River Estuary Culture and Food Festival

A series of activities were held, such as the Forum on Healthy Tourism and High-quality Development in the Yellow River Basin, the Cultural and Food Festival, the display of industry skills, and the study tour in the Yellow River Delta, so as to promote the in-depth cooperation between well-known agricultural production enterprises in cities along the Yellow River and catering enterprises in hotels and restaurants, and build the characteristic brands of cultural tourism in cities along the Yellow River.

1. Cultural tourism benefiting farmers Qilu Grand Collection

Excavate rural cultural elements, innovate the supply of rural cultural tourism products, and build a "Qilu Grand Collection" cultural tourism benefiting farmers fair through the linkage of provinces, cities and counties, with multi-point layout and online exhibition, so as to promote the consumption upgrade of Qilu famous agricultural products and rural cultural and creative products.