Merchants operating Douyin can apply for the group buying function to enable group buying. Many friends still don’t know how to activate it and where to put the group buying link. Next, let’s take a look with the editor of Deep Space Games. Don’t miss it if you are in need!
How to do group buying for Douyin merchants 1. Before opening the Douyin group buying merchant, you need to apply to become an enterprise account and have a blue V certification. Then click the My button in the Douyin App, then click the button in the upper right corner of the screen, and then click Enterprise Service Center—Group Buying
, after entering the group purchase page, you can fill in the information and apply for review according to the system prompts and requirements. The review usually takes 1 working day. Once the review is passed, the group purchase will be successfully opened.
In addition, if you need to create and manage group buying activities, you can go to Me - Enterprise Service Center - Group Buying Activities - Group Buying Activity List - Create Group Buying, fill in the information as required and submit it for review.
2. Local businesses can participate in Douyin group buying through the Douyin Laike App.
Open the Douyin Laike App, register and log in and authorize location information, click the search box at the top of the homepage, enter the name of your store to search and then choose to claim it. Then follow the system prompts to fill in the information and pass the qualification certification to activate the local group buying function.
At present, the Douyin Laike App can help local merchants claim and open local group buying stores in various types such as leisure and entertainment, accommodation, beauty, food, etc. It can help local merchants increase customer flow and optimize profits.
How to put Douyin merchant group buying link on Douyin homepage, click to search.
Search for group buying experts and click on the group buying expert growth center.
Click to apply for group purchase and bring goods, and you can add the group purchase link.
How much commission Douyin merchants take from group purchases? Douyin stores take the following commission: For example, if your product sells for 100 yuan and is set to 20% (6% + 14%), then 6% of it is the service fee of the content product library (this
6% is stipulated by the platform and is a service fee for Taobao and Douyin platforms).
According to the latest rules of the platform, within 30 days of opening a store for novice merchants, Douyin Store’s commission is 1%.
The platform technical service fee is based on the consumer's "actual payment by the consumer (including freight) + anchor coupon/red envelope amount + platform coupon/red envelope amount" and is charged according to the technical service fee rate for different categories of goods. Technical services
The fee is deducted directly from the payment amount of the merchant's settled order.
For example, if the actual settled transaction amount within 30 days after opening the store is 1,000 yuan, then the Douyin store technical service fee for this month is 1,000*1%=10 yuan.
After 30 days, Douyin Store’s technical service fee (Douyin Store’s percentage) will be charged in proportion according to the category. The general category of Douyin Store’s technical service fee is also the Douyin Store’s percentage.
All are between 2% and 5%.
If you make clothing, the Douyin store will take a commission of 5%; if you make automotive supplies, the Douyin store will take a commission of 2%.
The base amount for Douyin store technical service fee deduction is the actual amount paid by the user (including freight) + the anchor coupon/red envelope amount + the platform coupon/red envelope amount, not the amount settled by the merchant after deducting the master.