For cross-border e-commerce (online marketing), if you master SEO optimization, you will not need to spend any money on keyword marketing, and you can get the first place in the keyword search you want. the throne. This not only reduces the cost of keyword marketing, but also has the opportunity to bring extremely high conversion rates. However, when it comes to mastering SEO optimization, everyone has their own set of theories. With different opinions, TransBiz has sorted out for you: content marketing, keyword marketing, web page optimization, three aspects to discuss, hoping to make you Readers' web pages can quickly become the leader in their keyword searches. What is SEO ****? SEO in English is-Search Engine Optimization, which literally means search engine optimization. Before talking about SEO, you must first understand how "search engines" work. After you understand the operation of a search engine, you have the opportunity to deduce its algorithm, so that your website can quickly rise in rankings when users search through the search engine using different keywords and use natural searches. However, we are not engineers at Google or Yahoo. Algorithms are actually constantly changing based on consumer search preferences and technological advancements through artificial intelligence, programming, semantic analysis, search intent, etc. So at this stage, what you need to understand is: What is SEO? Why do you need to do SEO? What benefits can SEO bring to you? What benefits can SEO**** bring to you? For website or webpage SEO optimization, the most important meaning to you should be "increasing visibility". When your website or webpage can be found in the first few search results (top 5) after consumers enter relevant keywords, it means that you have a high chance of being noticed by consumers, and then you can It may bring clicks to your website. Finally, it will be determined based on your website experience, web design process, and web content whether it can bring about a conversion rate. Found you —> Click on the title to enter the website —> Smooth website experience and design guidance —> Deal! To explain it in terms of a physical store, SEO ranking is like you don’t have to actually open the store in the most elite location (because the rent is super expensive) or spend a lot of money on rent (search engine advertising), but it can also make you look like It is common to open a store in the most prime location (because consumers can find you through keywords when searching for relevant data on Google). Depending on your different content strategies and keyword layouts (depending on whether you want to focus on keywords with large search volumes, long-tail keywords, or related keywords, etc.), potential consumers will pass by your virtual store every day. (Search based on different keywords to find your website and bring traffic to your website under natural search results). To make your website understand the intentions of consumers and search engine calculations, so that the website can bring accurate traffic without advertising, you will need to understand the following aspects for optimization.

In the early search engine algorithms, social media sharing was not valued. However, with the rise of social media and word-of-mouth marketing, search engine algorithms have gradually increased the weight of social sharing. Therefore, when marketing blog content, linking to social media more often and increasing the frequency of readers sharing articles on social media will effectively make your web page quickly rise in keyword searches.

Research points out that articles with more hyperlinks are highly related to websites with high keyword searches. Make good use of hyperlinks to create extended reading guides with other articles on your blog, and use the effect of extended reading to multiply each article to achieve synergistic effects. However, it should be noted that the webpage pointed to by the hyperlink must also be a high-quality article according to the search engine algorithm. If the hyperlink is only used meaninglessly, it will be judged as useless spam and reduce the ranking of keyword searches. It is important to note that you do not need to place hyperlinks in the same words repeatedly in the same article.

Just think about it, which one can arouse greater interest among readers compared to an article that is full of text or an article that is full of pictures, text, or even a video? Through this logic, search engines also tend to look for articles with more pictures and more videos in terms of algorithms, because this means that these articles have a greater chance of becoming a high-quality article. In addition, the annotations (picture captions) when inserting pictures and videos can also provide an additional outlet for keyword marketing and accelerate SEO optimization.

Keyword marketing plays an important role in SEO optimization. From selecting keywords to burying keywords, there are many things to pay attention to, and this is often the success or failure point of SEO optimization.

Choosing keywords is just like writing a good blog marketing article. You must first know who your readers are? What do they need? Through this thinking logic, we can deduce what keywords they may use to search to find the answer to the question in their mind. For example, what keywords will they use to search? Why do they use these keywords to find relevant data? What kind of needs might they have led to such keyword searches? Only by searching for keywords that identify potential customers can we find these potential customers and thereby increase the conversion rate. In addition to your own experience and speculation, the easiest way to find keywords is to use the drop-down menus and associations of the Google search engine to find what people who search for these words may be looking for.

In addition, you can also use it with many tools, such as Google Ads (in April 2018, Google changed AdWords to Ads). The Google keyword planning tool is an important function used by Google when advertising. It can tell you the average search volume of the keyword you have in mind on Google, and can even find out the keywords related to the keyword. , make recommendations for keywords with higher search volumes. Through the Google keyword planning tool, you will be able to select keywords that belong to your own blog content marketing and website content.

Here I would like to recommend a free gadget. Especially for cross-border e-commerce, you can directly insert the Keywords everywhere Plugin on your Chrome browser, and you can use search engines. See the monthly search volume, CPC (advertising cost per click/dollar), and competition for this term.

In SEO optimization, the title will directly affect the ranking of keyword searches. This is very certain. Why? Because the user will judge from the title whether the content is the answer he is looking for, or whether it arouses his interest in clicking on the content provided by the web page. Therefore, it is very important to cleverly bury the best keywords you have selected in the title (this is a heavy weight for the algorithm). In addition, keywords can also be added to the Meta description of the web page in a timely manner to increase the probability of being searched. Of course, you can’t just try to trick others into clicks. In the long run, not only will readers lose trust in your website, but Google will also leave a bad record on your website’s overall performance (for example, after consumers visit your website, Jump out of the web page in less than 10 seconds).

The so-called Heading Tag is an element such as... in HTML syntax, which is used to emphasize the importance of this group of keywords in the article. In SEO optimization, selecting keywords to bury Heading Tags is a very important indicator. Usually it should be the main title, main content, secondary title, secondary content and page menu of a website homepage, and the same concept is used for web pages or blog posts. Current research points out that although it cannot be clearly proven that search engine algorithms will allocate weight according to Heading Tags, there is a high correlation between keyword search front-end web pages and the use of Heading Tags. Therefore, classifying the keyword groups in your hand according to the search volume and the degree of their own preemption, selecting the most important keywords to bury them, and burying them in order can effectively improve the keyword search rankings.

After arranging your own keyword combinations, the next step is to appropriately combine keywords with blog content marketing and bury the selected keywords. In the basic search engine algorithm, it will tend to find web pages that are highly relevant to keyword searches. Using this basic principle, embedding more keywords will help improve the highly relevant web pages. However, it should be noted that if keywords are highly meaningless and repeated, this will be judged as invalid spam by search engines, and will directly and seriously lower the keyword search rankings. Therefore, embedding keywords effectively and appropriately is a key to SEO optimization.

In addition to good blog content marketing and keyword marketing, optimization of website architecture is also very important in SEO optimization. The way search engines find web pages is through algorithms. Therefore, following the algorithm will make your website easier for the algorithm to read, which will also improve your keyword search rankings.

With the rise of mobile devices, the use of the Internet is no longer limited to computers. Therefore, search engine algorithms also consider whether a web page is optimized for mobile devices as an important indicator. In the design architecture of web pages, web design for computers is different from that for mobile devices, and there are some slight differences between mobile phones and tablets.

Therefore, it often leads to the dilemma that web pages that can be opened normally on a computer cannot be successfully displayed on a mobile device. When a webpage optimized for mobile devices is opened, the webpage presentation will change with different mobile devices, increasing the readability of the webpage and making users more willing to read it on various mobile devices. At the key point The ranking of word search will naturally improve.

The cost for an average small business to set up a company website used to range from 100,000 to 3 million, 5 million, or even tens of millions, because "customization" is always more expensive, engineers Depending on the technology, capabilities and complexity, we will help companies create the website structure and functions they need. However, because there are no engineers in-house, there are often troubles in maintaining the website: adding a function will take a long time or cost a lot of money. So after your website is built, it may not be updated for more than 10 years, or you may have to find a different vendor to build the website each time and spend a lot of money. But in fact, there are already many mature e-commerce website platforms and store opening systems that allow companies to directly apply templates to solve most website functional needs. Small businesses only need to rent a store platform system for a small amount, plus a person who knows how to build a website. Engineers who optimize and update the system can take good care of your website. Platform engineers will be responsible for developing and designing new functions to provide rental users with the latest and most convenient connection services. In this way, whether it is designing a responsive web page (RWD), connecting to Facebook Messenger, Line bot, cash flow, or logistics API, it will be relatively more convenient and faster. Of course, if the enterprise is large-scale and the overall system connection is very complicated, then a good system integrator or internal engineer is still needed to assist in the connection of all resources on the network. Although this is a bit of a side topic, in short, it will be very important whether your website can keep up with the habits of consumers and users and adapt to changes!

URL is a tag that points to your own web page. Many people will continue to use the original URL name composed of random numbers when constructing web pages. However, under the search engine algorithm, it prefers to have a narrative and permanent URL name, because this represents that the website may have higher quality. Take a look at the following two practical examples: merce/ The aforementioned URLs composed of random numbers are easily judged by search engines as a set of floating URLs that may be changed at any time. Therefore, when users enter keywords, they may be searched. Engine exclusions. This is why, when redirecting web pages, it is recommended to use 301 redirects instead of 302 redirects. The 301 redirect is commonly used for permanent web pages, while the 302 redirect is used for floating web pages. If your own web page misuses the 302 guide, it will also be judged as a floating web page. For the Chinese world, there are two ways to set the name of the website: Chinese and English. As far as search engine algorithms are concerned, SEO will not be affected by different URL language choices. However, it should be noted that Chinese URLs are only available in Taiwan and China, and are "encoded" in other regions. For example, in the URL of this article, the URL I saw on my search engine contained Chinese words

However, when I posted this URL to Facebook or Notepad, etc. Even in this article, it will be automatically converted into a combination of percentage symbols, English letters and numbers as follows: /b2bb2c%E5%A4%96%E9%8A%B7%E7%B6%B2%E7%AB %99-%E9%96%8B%E5%BA%97%E7%B3%BB%E7%B5%B1%E6%AF%94%E8%BC%83/ In other words, although it is convenient to present the Chinese URL Chinese people remember, but for other regions, the URL will be too complex due to encoding problems, which may indirectly cause a decrease in SEO natural searches. Therefore, when you design which URL to choose for your web page, consider the user's culture first. For example, if your main target customer group is Japanese, Spanish, Russian, or Turkish?, then is it better to use the local language for your website? Of course, you can also choose to use English uniformly, which will be relatively easy to be searched by consumers around the world. Or, you can use the local language when placing keyword ads, and when the page jumps, you can provide page content in different languages ??according to the region where the user is located. But this is already a bit too advanced, so I’ll stop here for the URL part.

In SEO optimization, the loading time of web pages is an important factor in determining keyword search rankings. As mentioned above, search engines have their own algorithms for reading websites. Therefore, if the web page architecture can be designed in the way required by the search engine, the web page reading time can be effectively increased.

In terms of architectural design, in addition to being designed by professional IT personnel, it can also be analyzed and optimized with related tools, such as Google Search Console. Search Console is an auxiliary tool of Google. It can help web pages check whether they comply with the Google search engine algorithm. If an error occurs, it can clearly point out the error, making it easier for IT personnel to fix it. In addition, as UI (User Interface) and UX (User Experience) receive increasing attention, although it has not been confirmed to have a direct impact on SEO optimization, TransBiz believes that web pages designed through the concepts of UI and UX will be more If it can meet the needs of users, it will naturally lead to a gradual improvement in keyword searches.

— — (Supplementary update in 2018.09) — —

Google’s update this time is mainly about “Providing advice pages for major life decisions” (Your Money Your Life), including education, Websites or page weight adjustments that provide suggestions when life decisions such as health, finance, home purchase, etc. may affect future happiness or finance. The direction of adjustment refers to "E-A-T" Expertise (professionalism), authority (authority), and Trustworthy (trustworthiness). According to awoo, which wants to dominate Asia's SEO SaaS, the detailed instructions for adjusting the Google algorithm include the following points:

— — — —

In a series of analyzes of SEO optimization Next, let’s return to the basics. In fact, it is nothing more than being user-oriented and creating a high-quality, easy-to-read web page. Only by returning to user preferences can we improve the ranking of keyword searches and drive the conversion rate. TransBiz hopes that through this article, readers can quickly master SEO optimization and also make readers think about how to create a web page that users will like? How to create a web page that users are willing to consume? Although the weight calculation method of the Google algorithm has become more mature than the adjustment of the Facebook algorithm, the innovation of technology and the changes in the methods used by users will always lead to new calculation methods. For example, you will definitely find that more composite information cards appear in Google search results. For example, if you search for movies, food, or restaurants, there will be knowledge cards or videos when you search for recipes, or even Siri. , the spoken content and search of Alexa voice devices are also the future trend, or the built-in push function of the mobile phone can directly push content that you may be interested in based on your usual website browsing footprints.

However, no matter how the algorithm changes, as long as you grasp the core concept: Think with Google, Tone to the customer, you will be able to better master the optimization tips and do your SEO well! Finally, in summary: "User-oriented is the most fundamental algorithm principle for SEO optimization!"