1. Hema Xiansheng’s business model: Hema Xiansheng adopts a new retail business model, combining online and offline, and providing a better consumer experience through the support of technology and data. Hema’s offline stores are not just supermarkets, they also provide catering services and vegetable markets.

2. Hema Fresh Products: Hema Fresh Products mainly include fresh food, daily necessities, imported food, etc. These products are characterized by freshness, high quality, and many require on-site processing. Therefore, Hema Xiansheng stores need to have catering services and vegetable market functions to meet the needs of consumers.

3. Hema’s consumer positioning: Hema’s consumers are mainly young people and families who pursue high-quality life. These consumers have high requirements for product quality, taste and health, and they hope to enjoy gourmet food and lifestyle experiences while shopping. Therefore, Hema Xiansheng stores need to have catering services and wet market functions to meet the needs of these consumers.