Design and decoration renderings of chain restaurants show the design and decoration renderings of chain restaurants 1
Design and decoration effect of chain catering shops Figure 2
Design and decoration effect of chain catering shops Figure 3
Design and decoration effect of chain catering shops Figure 4
Design and decoration effect of chain catering shops Figure 5
Development trend of chain catering industry. Take the road of high-quality and efficient fast food
With the acceleration of urban life and the improvement of residents' income level, the demand for fast food is increasing, and fast food restaurants with high quality, low price and high efficiency will be welcomed by residents. Mr. Qian Xuesen, a famous scientist in China, once suggested that fast food centers should be established in some big cities in China to meet the dietary needs of the masses with high efficiency and low cost of scale operation, accelerate the pace of socialization of housework and promote China's economic development. In fact, there are many restaurants and various catering enterprises all over China, which have achieved good economic benefits by operating fast food business.
Second, pay more attention to the mood and atmosphere of the marketing environment.
Consumers in modern society often have a lot of emotional elements in their consumption, which are easily influenced by the environmental atmosphere. In diet, they don't pay much attention to the taste of food, but they pay great attention to the environment and atmosphere when eating. Need to eat environment? Scene? 、? Emotional? So as to better meet their emotional needs. Therefore, quite a few restaurants have made great efforts in the layout of the environment and the creation of the atmosphere, trying to create a variety of unique and attractive emotional appeal. Or novel and chic, or warm and romantic, or quiet and elegant, or lively and exciting, or magnificent, or small and exquisite. Some show urban scenery, while others show rural customs. There are chief officials' styles, western styles and even a combination of Chinese and western styles. From the gourmet environment to the romantic names of shops and dishes, you can set off the eternal elegance and a warm sense of harmony of eating too much. There can be some strange ideas inside the restaurant. Such as tulips, red roses, etc. The number of tables used to replace. The signboard at the door of the business and preparation makes people feel cold and heartless. What if we use it instead? Our shop opens at 9: 00 in the morning, please wait a moment, and it will close at 10 this evening. See you at 9: 00 tomorrow morning, please forgive me? It makes people feel very kind. Therefore, fast food restaurants and some big hotels with good atmosphere are welcomed by people.
Third, people will pay more attention to ecological agriculture, green food and healthy environment.
With people's increasing concern about environmental pollution, ecological balance and their own health, pollution-free and pollution-free green food and health food have been welcomed by consumers. Many catering enterprises have adapted to this requirement, introduced their own health care green recipes, increased health care facilities and created a health care environment.
In recent years, many people of insight at home and abroad have put forward new explanations for the concept of health. Many catering enterprises have launched a series of promotional measures accordingly. For example, promote healthy recipes and introduce health information (for example, provide magazines related to health and sports, or attach health clubs and yoga classrooms, or show foreign sports movies and hold workshops on healthy recipes, etc.). ), and provide sanitary facilities (such as setting? Massager fitness equipment oxygen supply? ), provide a healthy environment (such as smoke-free restaurants, etc.). ) to adapt to the changes in people's ideas and their requirements.
In recent years, the health care function of medicated diet has been recognized by more and more people. There are more and more medicated restaurants. Vegetables and fruits rich in fiber, pollution-free and nutritious wild vegetables account for an increasing proportion in restaurant dishes, while high-fat and high-protein foods that used to be the main dishes and big dishes in restaurants are relegated to a secondary position. Because according to scientific analysis, high-fiber food can lower cholesterol, reduce the incidence of cancer and control blood sugar concentration; Wild vegetables, which have never been valued by restaurants, are delicious, pollution-free, rich in healthy trace elements such as carotene, ascorbic acid and riboflavin, safe and reliable, and have good medicinal value. According to the analysis, shepherd's purse in wild vegetables has the functions of harmonizing spleen, promoting diuresis, stopping bleeding and improving eyesight, Lycium barbarum has the functions of nourishing liver and kidney, benefiting essence and strengthening yang, Malantou has the functions of clearing away lung heat, diminishing inflammation, stopping bleeding and cooling blood, and Chrysanthemum brain has the functions of dispelling wind and clearing heat, calming liver and improving eyesight. In Nanjing, wild vegetables have become an important part of people's dining tables, and restaurants have also adapted to the changes in consumer demand and introduced a variety of well-made wild vegetables and seasonal vegetables.
Fourth, pay attention to personalized, characteristic and visual services.
With the improvement of people's living standards, consumer demand will become increasingly personalized, which requires enterprises to pay attention to people's specific requirements, provide targeted services according to specific consumption scenes, consumption time and consumption objects, and accordingly shape the corporate image that meets customer requirements. For example, lovers' restaurants, fans' restaurants, station restaurants and divorce restaurants. From the psychological point of view of modern consumers, many people consume not only the commodity itself, but also the reputation of the commodity and the image reflected through the commodity, because the image has certain symbolic value, which can satisfy people's pursuit of status, make people feel proud, or give people a talk or an experience.
Fifth, pay attention to people's emotional life, social activities and other needs.
Emotional life is one of people's basic needs. In recent years, a so-called? Sensational? Our marketing method is to stimulate and mobilize people's emotions through various measures to achieve the purpose of promotion. Many catering enterprises also set up couples' boxes, couples' teahouses, couples' packages, couples' barbecues and other services to promote sales. Or strengthen family reunion, friends gathering, affection between parents and children, affection between brothers and sisters, affection between hometown and classmates. To mobilize people's desire for consumption. In propaganda, I also emphasize the characteristics of emotional service and try my best to highlight my own consumption environment suitable for all kinds of emotional life. Eating out market is the foundation of catering industry. One of the important reasons for eating out is that people need to seek a better environment, more thoughtful service, more formal places and more abundant food choices based on the needs of entertainment activities such as weddings, funerals, business negotiations, emotional exchanges and friends' gatherings.
According to the Forecast and Analysis Report on the Development Prospect and Investment of Catering Industry in China, the development situation of catering industry is very severe at present. The growth rate of large fast food chain enterprises in the first half of the year was maintained at around 10%, the expansion plan of new stores accounted for only 20%-30%, and the profit of local fast food brands was less than 8%. The growth rate of dinner-gathering enterprises has obviously slowed down, and enterprises in Guangdong, Hainan, Hunan and other places have even closed down because they are overwhelmed, or rented out or transferred. In addition, the turnover rate of hot pot enterprises in the first half of the year generally reached the lowest in history.
In 2006, the annual retail sales of catering consumption in China exceeded the trillion yuan mark for the first time, reaching 103455 billion yuan, up by 16.4% year-on-year, with a net increase of 1458 billion yuan over the previous year, and achieved double-digit rapid growth in 16 years, compared with1in the early days of reform and opening up.
In 2007, the development of China's catering industry reached a new level, with the annual retail sales reaching 65,438 0.52 billion yuan, an increase of about 2,006.5 billion yuan over the previous year, with a year-on-year increase of 65,438 0.9%, an increase of 3 percentage points over the same period of last year, accounting for 65,438 0.3% of the total retail sales of social consumer goods, driving the total retail sales of social consumer goods to increase by 2. The rapid and sustainable development of catering industry in China shows that under the background of social demand and economic development, the overall scale of the industry is expanding day by day, and its position and role in the national economy are obviously promoted and strengthened.
In 20081-1/month, the retail sales of accommodation and catering industry in China reached 13905. 1 billion yuan, up 24.9% year-on-year, basically the same as the previous year, 6. 1 percentage point faster than the same period. During the period of 165438+ 10, the national accommodation and catering industry continued to maintain rapid growth, with retail sales of1376.6 billion yuan, up 25. 1% year-on-year, 3.5 percentage points faster than the same period last year, but 6.6% lower than last month.