In order to ensure the safe and smooth progress of things or work, it is often necessary to prepare plans in advance, and plans are written plans with strong operability. Next, I will bring you the planning scheme of restaurant promotion activities. I hope you like it!
Restaurant Promotion Plan 1 "Reunion Banquet" is an essential family banquet in China during the Spring Festival, and it has become a necessary food activity for family members to celebrate. It is a long-standing custom for China people to get together for a reunion dinner on New Year's Eve every year. But also from south to north, from east to west, all over the country, and even China people who have lived in foreign countries for a long time. Reunion dinner is also a way for people to express the cultural psychology of the Chinese nation with the help of food activities in the New Year. Therefore, we say that the "reunion banquet" is first of all the carrier of the New Year Festival culture, which carries the cultural accumulation and cultural implication of the Chinese nation's "New Year Culture" for thousands of years. As a restaurant, it will also usher in a wave of sales promotion. How to attract more customers to book through innovative reunion banquets has become an urgent task.
First, create an activity atmosphere.
Many restaurants will distribute red envelopes on the festival day, with only one or two yuan in them, mainly to create an atmosphere. Some restaurants will also ask customers for red envelopes to create an atmosphere, but this method is relatively not very good. In addition, they will express their New Year wishes to each guest.
Second, the menu arrangement of "Reunion Banquet"
1, four hot dishes: steamed mandarin fish (mandarin fish), three fresh fish maw, roasted shredded chicken, Chinese cabbage and winter bamboo shoots.
2, four cold dishes: brine rabbit meat, pickled fungus, cold celery, jellyfish radish.
3, soup, staple food: soup fresh mushrooms, shepherd's purse rice cake;
4, fruit after dinner: get together:
Ingredients: red and yellow cherry 100g, tomato (cherry tomato)100g, cucumber (Dutch cucumber)100g, and 100% fresh orange juice 50g.
Production: Wash tomatoes, cut them in half, wash cucumbers, cut both ends into small pieces, put them in a plate, and pour 50 grams of fresh orange juice. The total heat of this product is about 1 10 kcal.
Note: Everyone wants to celebrate the Spring Festival, so we must innovate the names of dishes and highlight blessings and other beautiful themes, such as happiness forever.
Third, background music.
Some music can be played to express joy and blessing, such as: happiness, step by step, Spring Festival overture, unforgettable tonight, full moon night, golden snake dancing wildly.
Fourth, the restaurant decoration
In order to highlight festivals and lively atmosphere, restaurants usually set up decorations related to the theme of the Spring Festival, and the main color is red. Various restaurants can be arranged according to their own positioning.
Restaurant promotion planning plan 2
One. Purpose of the activity
National Day has always been a good opportunity for restaurants and hotels to promote sales, and it is also an opportunity to stimulate consumers and stimulate consumption. On the one hand, this activity is to get better profits, on the other hand, it is also to strengthen the external image of the restaurant and deepen the impression of the restaurant in the eyes of consumers.
Second, the theme of the event:
"Happy National Day, good gifts don't stop."
Third, the activity object:
Carry out different publicity activities for different groups of senior high school students and take care of different groups.
Fourth, the activity time:
September 25th-65438+1October 8th.
Verb (abbreviation of verb) activity form:
Discount; Gifts; Draw lots to win prizes
The concrete content of intransitive verb activity
1. During the promotion period, anyone who eats more than 100 yuan in our restaurant can enjoy a 10% discount. There are special dishes of Mid-Autumn Festival on the dining table.
During the promotion period, if you specify a series of packages in our store, you can get the corresponding Mid-Autumn Festival gift box.
3. During the activity, anyone who dines in this restaurant can take part in the lantern fans' prize-winning quiz. At the same time, you can get a snapshot for free.
Seven. Activity advertisement
1. Advertise outdoors in railway stations, bus stations and other places where people are concentrated.
Newspapers and local TV stations should also carry out publicity.
3. Distribute leaflets.
Eight, other related strategies
Arrange personnel transfer and hotel layout in advance, and start emergency measures. At the same time, relevant records should be summarized to prepare for promotion evaluation.
Promotion Plan _ _ Anniversary Celebration-Food Festival
Activity time:
Objective: Consumers can not only eat hundreds of dishes with less money, but also know the characteristics of restaurants. Promote the consumption of restaurants (increase popularity) and get more surplus value (profit).
Requirements: Make consumers feel refreshed. Euphemistically called "enjoyment".
Activity form:
1, buffet, ordering, new dishes, special dishes, etc.
2. Discount consumption:
3. Give away coupons: All consumers who spend more than 100 yuan can get coupons.
4. Free meals: All consumers who spend more than 200 yuan can get a special dish for free.
Restaurant promotion planning plan 3
First of all, the catering industry should master the following holiday service-oriented management methods:
A. type of housewife. That is, the hotel distributes complete sets of semi-finished products or clean vegetables to citizens' families, instead of the "busy year" activities of housewives steaming buns, making meatballs and frying peanuts. The hotel only charges a small amount of processing fees.
B.it's arranged. That is, the hotel reserves New Year's Eve or holiday family dinner for the public to eat in the hotel. Restaurants and hotels should, based on the principles of thrift, high quality and low price, facing the public and serving the public, offer many recipes, such as "feast for the elderly", "feast for love", "feast for caring" and "family reunion", so as to attract the working class to their side and expand the target market.
C. type of series. In order to meet the consumption needs of modern people, restaurants and hotels should offer family-oriented New Year's Eve banquets and "hire chefs", and open rooms, bathrooms and other leisure facilities and places to residents to attract residents to entertain themselves in hotels for the Spring Festival.
At the same time, the operators of the catering industry should also make a fuss about cultural taste. It is necessary to establish a platform with food culture so that people who have worked hard for a year can have a relaxed, happy and interesting meal. Restaurants, restaurants and teahouses can provide photography exhibitions of calligraphy and painting, reading, playing and singing, appreciation of famous songs, folk customs, acrobatics, magic performances and activities of famous chefs to teach customers "unique dishes", so that customers can eat, drink, enjoy, browse and listen in one, eat smartly, have fun and enjoy spiritual enjoyment at the same time.
Second, marketing activities should work hard in the following aspects:
1, to do a good job of "price reduction promotion".
One love is cheaper than ten. At the end of the year, merchants should carry out discount promotion, buy big items and send small items, "make profits every day, discount every day" and other promotional activities in the purpose of sincerely giving back to consumers.
2. Hotel layout and decoration during the Spring Festival:
A, put a pair of golden couple at the main entrance until the Lantern Festival, and the hotel will provide photo service (the guests have to pay the photo development fee).
B, hang all over the sky on the plants around the hotel, set up a large pot of kumquat on both sides of the main entrance of the hotel, and hang red lanterns on the ceiling. Colorful flags are inserted obliquely on the outer lawn.
C. Hang the banner of "_ _ Hotel wishes the people of the city a happy New Year" at the gate.
D basalt stickers on both sides of the gate, such as "Golden Cup Drinks and Kunda" and "New Year greetings for BMW", are horizontally approved as "Congratulations on the New Year".
E. Paper-cut patterns of the Year of the Horse are posted on the glass doors on both sides of the hotel lobby.
F, two staff members (a pair selected by the personnel department) are arranged at the main entrance of the hotel, wearing pony costumes and hoods, and are responsible for distributing balloons (one) and fruit candy (two) to children under/kloc-0 who have been eating in the hotel.
G, on the third floor, the fourth floor balcony railings with colorful flags.
3, a hotel restaurant Spring Festival promotions:
A. Spring Festival gift package: There are many benefits and surprises, and the "good luck" gift package will be launched during the Spring Festival-
Catering: 666 yuan/table (including service charge, only in the restaurant on the third floor)
Room: 288 yuan/room/day (including two breakfasts)
Entertainment: Give a 3-hour private room from 12: 30 to 16: 30, and a 2-hour private room from 16: 30 to 02: 00
Rooms: From New Year's Eve to the fifteenth day of the first month, 20 special standard rooms are launched every day at a price of 208 yuan/room/day.
Anyone who stays in the preferential standard room will get a beautiful Spring Festival gift.
B, New Year's Eve (18: 00-21:00) to launch "auspicious" New Year's Eve:
588 yuan/table 688 yuan/table 888 yuan/table
On New Year's Eve (2 1: 00- 12: 30), a "sumptuous" dinner was served.
888 yuan/table 1080 yuan/table 1288 yuan/table (0:00, send a lucky jiaozi.
Book the New Year's Eve dinner in advance and get a small gift. (When the meal cost exceeds 65,438+0,000 yuan, a big pillow is worth about 20-30 yuan. Pillow is one of the necessary items for office workers and home life. It is more practical for customers to send a pillow for consumption. When different zodiac mascots are hidden in pillows, guests can exchange this mascot for corresponding prizes at the reception desk. The mascot of the zodiac is a horse, and the corresponding prize is a fashion desk calendar, while other zodiac mascots are small Chinese knots. )
C. During the Spring Festival, the banquet hall will launch the Spring Festival package.
Wedding banquet: 688 yuan/table.
Rich and auspicious banquet: 788 yuan/table
Five Blessingg Banquet: 888 yuan/table.
"Food Times" comments:
The Spring Festival is the golden season for catering sales, and all catering enterprises understand this truth. However, the characteristics of Spring Festival consumption change year by year. Whoever can gain insight into opportunities and seize hot spots is the winner. From the micro point of view, this is true, but from the macro point of view, how to make overall plans, guide consumption, form hot spots, and do a good job in the "new year project" is a big article.
Restaurant promotion planning plan 4
Time:
April 28th to May 3rd (_ _ Store)
Activity content:
1, the slogan: "Visit Wang Fu, eat Sichuan food, and refresh yourself".
During the Golden Week from April 28th to May 3rd, all the guests with tickets for the day's garden will get a cool and sweet fruit (or a cup of sour plum juice) on each table.
2. Touch the "May Day" lucky lottery.
During the holiday period from April 29th to May 1 day, customers who dine in _ _ store can participate in the lucky draw with the declaration, and any guest who draws the words "May 1 day" will get a ticket to _ _ Garden. Any guest who draws out the words "May Day Store" will get a tricycle ticket to visit Shichahai Hutong.
3. The vegetable-flavored Cinnamomum camphora tea duck in the restaurant is on sale.
During the activities from April 28th to May 3rd, the _ _ store will sell a limited number of 20 _ _ restaurant-flavored camphor tea ducks every day, with the original price of 96 yuan/duck and the special price of 60 yuan/duck. During the activity, there are two special dishes for guests to choose from: braised abalone in soup 1 18 yuan/serving (original price 198 yuan) and green onion and red ginseng 48 yuan/serving (original price 88 yuan).
In addition, in order to give back to consumers, during the activities from April 28th to May 3rd, _ _ Store specially launched three packages of "Fine Sichuan Cuisine at People's Price": 188 yuan's parent-child package, 588 yuan Happy Six-person package and 880 yuan's 10 family photo package.
4. Book a "Yizhizhai" restaurant to enjoy the garden.
During the activities from April 29th to May 3rd, all guests who dine in Yizhizhai can visit _ _ Garden for free. Let the guests at the scene fully appreciate the artistic conception of "Sichuan cuisine is in _ _, and the classics are in Sichuan cuisine".
The business opportunities of the May Day Catering Festival are obvious. Many wedding banquets, birthday banquets, family banquets, etc. Will be held during this period: first, during the small holiday, relatives and friends rarely get together; Second, it is in the spring season, and there is a strong demand for spring outing and tourism. Mobile consumption of tourism will also bring a lot of space to the catering market! It is also extremely important to make a concrete analysis of the market environment:
Self-analysis:
Is to make an objective evaluation of the situation of your own production department. Every catering marketer can come up with many first-class promotion methods, but no one can ignore: what can managers do in a specific business period, a specific cooking level, a specific restaurant environment and the use of limited resources? This requires operators to think about it: what is the purpose of promotion? What can you do with your cooking level? What can your restaurant environment do? How much do you have to spend?
Customer source analysis:
The tourist source of May Day catering promotion is very important, so managers should deeply analyze the situation of the tourist source market in order to achieve results. When analyzing customers, we should consider the following questions: Who is the customer? What do customers need to satisfy? What are the customers dissatisfied with?
Restaurant promotion planning plan 5
One. Activity theme:
Celebrate the festival, preferential treatment and delicious food are waiting for you.
Second, the activity time:
65438+1October1~ 65438+1October 4th
Third, the purpose of the activity:
Increase the unit price of customers and promote the achievement of sales targets.
Fourth, the theme activities:
During the period from June 65438+1October 65438+1October 4 to June 65438+1October 4, consumers can add X yuan to exchange any goods we have carefully prepared for them.
Note: Single receipt is not cumulative.
Gift requirements: How many items should be selected as movable items? The price should be more than three yuan. Some items with large gross profit loss can also be limited, but more than eight items must be guaranteed every day.
Verb (abbreviation for verb) introduces activities.
The staff is responsible for the day.
Six, the atmospheric layout:
Interior atmosphere layout: entrance exhibition board, atmosphere creation at the event site, and in-store posters.
Seven. Activity execution and division of labor:
Planning department: responsible for the publicity, planning, operation and follow-up of activities.
Purchasing department: responsible for the organization and delivery of goods.
Finance Department: Responsible for the availability of funds.
Store manager: the general person in charge of the activity operation, responsible for supervising the work of various departments.
Food promotion content:
1, dishes: When restaurants promote sales, many merchants will launch corresponding packages and offer corresponding dishes for consumers to choose from.
2. Production: Let consumers participate in the whole production process, which can better satisfy consumers' sense of achievement and desire for experience.
3. Watch: Make food in front of consumers, attract consumers' attention, and add invisible signs to restaurants.
4. Price: Attract consumers through price, and don't lower the price while lowering the restaurant brand.
5. Gifts: Offering some holiday-related gifts can attract some consumers. For example, if you book in advance, you can get some gifts. You can get some gifts if you spend more money. Gifts should conform to your own restaurant brand style.
Catering off-season promotion method:
1. Extend the development around the main products and launch a series of products suitable for seasonal consumption. For example, if _ _ is the main product, some special dishes with _ _ as the main material can be introduced as a supplement to the restaurant;
2. Develop varieties suitable for seasonal consumption and create selling points. For example, ice cream hot pot and light hot pot in summer hot pot can give customers more choices. At the same time, new varieties can also create new selling points and publicity points for restaurants and attract a wider range of consumers to participate in consumption.