Operation direction 1:

Promote products and take WeChat official account platform as a promotion channel;

who said that the promotion of products on public platforms must be traded online and paid online? How does Wechat business in WeChat circle of friends trade? Although the personal number can't be linked to our micro-stores or other types of micro-malls through the menu, we still have ways to promote and transform it:

1. Add personal contact information at the bottom of the article, such as personal WeChat, write personal micro-signal or personal WeChat QR code, guide users to buy, add your personal WeChat, and pull users to your private WeChat. As long as people come to add you, the transaction rate will be very high;

2. Use the original link address at the bottom of the article, fill in the url address of the micro-store or product in the "original link", and guide the user to click "Read the original" through words and pictures, and then jump to the micro-store and micro-mall to buy directly on the mobile phone. At present, the link portal of WeChat is open. Although users are filtered once, the conversion rate of clicked users will be higher.

For example, selling profiteering products

This game has always been done on the PC side, and most people bid on Baidu. Nowadays, with the increasing competition on the PC side, many people have moved to WeChat, and most of them are products that women love beauty and men are aphrodisiac. Do soft-text sales by advertising in WeChat official account or establish a large number of WeChat personal numbers to do sales. These people generally don't run WeChat official account by themselves, because the fans in WeChat official account are basically fixed every day, and after you post it a few times, it won't be of much value.

Because I have basically bought everything I want to buy, and you have also added your personal WeChat to those who are interested, it is not worthwhile to run WeChat official account by yourself. Unlike our website, many new users come every day. If some Niu Yi-based companies put advertisements on Guangdiantong directly through relationships, some companies in Guangzhou have monthly sales of hundreds of millions. This kind of gameplay requires a certain capital cost, but it is realized very quickly.

Operation direction 2:

Providing merchant advertising services;

1. When the number of personal micro-signal fans you operate can reach 5,, you can apply for a traffic owner, and the traffic owner can add advertisements put by merchants in Tencent at the bottom of each article, and pay by users' clicks, which is not a small income, and the income will increase with the increase of your users and the increase of article reading;

2. If you have tens of thousands of fans or thousands of fans, besides the main traffic advertisements, we also have an unlimited income, that is, advertising by merchants. If you are a woman's number and I am a merchant who makes women's products, I will inevitably need to promote my products and services, then I may find the operator of your number. I don't care whether you are an individual or a business number as a merchant. As long as you have fans and your fans are of quality, I am willing to invest in promotion. In this way, is this an immeasurable income? In particular, which specific groups of people and some WeChat official account in specific regions have greater potential! Of course, you can also take the initiative to attract investment.

Operation direction 3:

Pull users to private micro signals and provide online services;

because the personal number can't be authenticated and external links can't be made, we can't do online shopping and online payment services for the time being, but we can promote our available services through menus and pictures, such as online consultation, online education, online registration, etc., and then pay attention to our personal WeChat to complete the service for users through personal WeChat. Of course, there are more online services. Everyone has their own characteristics and advantages, and they can provide some online services. It depends on how you locate this number for your own industry and consumer groups.

the above three profit directions are also the main profit directions of wechat WeChat official account, but WeChat official account, a certified enterprise, can bring the above three profit directions into full play, but we can do the same without a certified personal number, and we can also bring them into full play!

Reminder:

Be careful not to make the following mistakes in the process of making money through WeChat marketing. I will give you an analysis of what I have encountered for your reference.

First, add friends at random

My WeChat always has people nearby searching to add me as friends. After confirming friends, chat and so on, and then start selling products. Skin care products! I refuse decisively. What am I doing with you alone? She/he said that you can buy it for your girlfriend. Then I decisively deleted him. I have no girlfriend!

comment: does this make sense? Adding people is meaningless, and the final result is blacklisted.

second, brush the circle of friends with overwhelming enthusiasm

one day, I found my former classmates selling masks in the circle of friends. I have nothing against you selling masks in your circle of friends. But you painted three pages. All your products. Finally, I set up dynamic shielding.

comment: is this interesting? Brushing the screen makes anyone disgusted. What you know is the dynamic shielding of friends circle, and what you don't know is the fate of blacklist.

third, bask in the sun!

Comment: Sun, I have no objection. You should get something real.

fourth, "pit" acquaintances, people can't avoid it.

fourth, acquaintances "pit" acquaintances. It means looking for acquaintances, even if others don't want to buy it, you have to pester others to buy it every day.

comment: there is no benefit at all, which will only make people more and more disgusted.

5. Sell the trust of others.

I haven't encountered this kind, because I haven't bought it on WeChat. Think of it temporarily and say it.

I believe that the next sentence has been met by some people. "Everyone is a friend, and fakes that won't be sold are deceptive." When a person says this, you buy it. But getting it back is not effective, or worse. I believe he never wants to buy yours again in his life. If something is produced by yourself, there is still the right to interpret it. It's even worse if it's not produced by itself.

Comment: What I'm talking about here is most of Wechat business, because they are all on commission. There are good and bad products. There is no reason for anyone to make such a guarantee. Even if you want to remedy it, it has left a bad influence on others' hearts.

summary: Wechat business and wechat marketing. Everyone has successful people, and the successful methods should be used for reference. The wrong method should be corrected. Then success is not far off.