As the star flagship product of China's smart real estate operator "Suning Real Estate", Suning Plaza adheres to the concept of "creating a smart life for consumers and building an experience platform", attracts investment accurately, and uses big data to achieve precise marketing. , integrate Suning’s industrial resources to realize O2O operations and create intelligent, themed and differentiated experience services for consumers.

As an O2O physical offline business platform, Suning Plaza has been committed to innovative experiential marketing. Suning Plaza makes full use of Suning Cloud Commerce, Suning Finance, Suning Cultural and Creative Industries and other industries under Suning Group to realize the development and sharing of online and offline resources and two-way traffic flow, while meeting the dual needs of offline experience and online convenience. Relying on Suning's unique resource advantages, Suning Plaza connects 200 million members of offline physical platforms and online e-commerce platforms. Through big data collection, it conducts consumption behavior analysis on members and cooperates with brand owners to formulate precise marketing plans, improving customer consumption. experience. Suning Plaza covers multiple business formats such as boutique fashion, entertainment and leisure, catering and food. While allowing consumers to enjoy "eating, drinking and having fun", it also pays attention to consumers' spiritual enjoyment and pursuit of lifestyle, and deeply explores modern people's desire for "new and unique" With the psychology of desire, we create the fourth generation of contextualized, animated, artistic and interactive customized business models in shopping malls, opening an era of contextualized life experience.

At present, Suning Plaza has been completed and put into operation in 18 cities including Shanghai, Wuxi, Fuzhou, Shantou, Chengdu, Shijiazhuang, Lianyungang, and Wuhu. Wherever Suning Plaza goes, it has become a local "magnet", gathering life in the city. In 2016, Suning Real Estate will also open 9 more commercial projects in Zhenjiang, Xuzhou, Rizhao, Baotou, Anshan, Jining and other places.