How to make local specialty snacks bigger and stronger?

there are two problems in this: one is the place, which has obvious geographical signs, and the other is the unique one, which is not easy to appear in other places due to geographical reasons. For example, Lanzhou Lamian Noodles, Shaxian snack, Xinjiang spicy rice noodles, Liuzhou snail powder, Sichuan couple's lung slices, etc.

Let's analyze the marketing model of Shaxian snacks:

1. Unify the store signs and decoration styles

2. Have specific foods:

Braised chicken rice

small wonton

fragrant noodles

3. Widely distributed

Shaxian snacks have blossomed everywhere in cities all over the country almost overnight. You will find Shaxian snacks near the company and Shaxian snacks near your home.

4. Convenient and fast

You don't have to walk a long way to solve the problem of food and clothing. The store deals in fast food: noodles, wonton and rice covered, which can basically be served in 5-8 minutes. Meet the fast-paced life of urbanites.

To sum up, Shaxian snack operation mode is successful, achieving the goal of making snacks bigger and stronger.

Let's analyze online marketing again:

Liuzhou snail powder

Xinjiang spicy rice noodles

These are two online celebrity products, which quickly let the world know their characteristics.

Liuzhou snail powder is famous for its smelly taste, which satisfies people's curiosity. Coupled with the help of online celebrity people, live performances and eating shows made snail powder quickly spread all over the country. With the participation of food enterprises, snail powder for convenience products can be bought in supermarkets and online stores, which also accelerates the promotion of Liuzhou snail powder. Therefore, Liuzhou snail powder is also successful, achieving the goal of making local specialty snacks bigger and stronger.

similarly, online celebrity's product, Xinjiang saute spicy rice noodles, can feel the degree of spiciness from the name, and saute spicy is the characteristic of this product. The same result captures the curiosity of consumers-network promotion-enterprises join in making convenience foods-and flowers bloom all over the country. To sum up, both Shaxian snack marketing model and online celebrity product marketing model have one thing in common: convenience and economy. To be bigger and stronger, we should have the following points: the product should have obvious characteristics and conquer everyone from taste buds, smell and vision. Rapid promotion, rapid occupation of the market, play a role in advertising.

I don't know if my answer can help you. Please comment and pay attention.

according to my understanding, to make local snacks bigger and stronger, we must first have the following two points: it has local characteristics and conforms to the consumption level of people in the nearby economic circle. Next, I will take Beijing, the capital of our country. To explain how I think local snacks can become bigger and stronger.

2. Zhajiang Noodles

3. Deep-fried belly

4. Rolling on a donkey

5. Sugar-Coated Berry

The above are the snacks that I choose that are very distinctive in Beijing. I think the most important point is to choose the geographical location: 1. Whether it is around the economic circle; 2. The radiation range of the snack bar; 3. The audience; 4. Whether the food can meet the demand; 5. Whether the snack is very distinctive and unique in decoration style (if you locate near the top-grade office building, your price will of course be high, otherwise you can't make ends meet and you can't pay the rent, so you can't talk about becoming bigger and stronger. But if it is near a snack bar or a residential building, the price should be close to the people. )

In some rural areas, special snacks can only be found locally or locally, but now the market is in great need, because young people are coming out, especially in big cities like Guangzhou, Shanghai and Beijing, where people are so crowded that they have always been obsessed with the food in their hometown. At this time, we need to walk together and come out with the food in our hometown.

For example, the rice cooker in Maoming is really delicious. Pastry can only be eaten locally, and you can eat authentic

rice flour, 5g peanut powder, chopped salt powder, leek oil and peanut oil

Blend the rice flour into a sticky state with water, coat the steamer with a layer of peanut oil to avoid sticking together, put the blended rice flour solution into the steamer and steam it for 3 minutes, which is simple

Sprinkle the sliced rice flour with chopped salt powder. And leek oil is really a snack. It's delicious and delicious.

We should find a good position to make it into a special snack. For example, the restaurant in Shangxiajiu Pedestrian Street in Guangzhou launched a special pastry.

I hope everyone can support it more.

Hello, I'm glad to answer your question!

Personal opinion:

Investigate the market

First of all, don't worry about becoming bigger and stronger.

in the early stage, we should first investigate the market, see what is the hottest local snacks in the market now, do a good job of investigating the surrounding consumption environment and consumers, and make a series of analysis according to the investigation results.

remember: places with low consumption are not suitable for making big investments, because consumers can't meet the requirements of high consumption, so we should do the right thing in the right place.

Product is the core

Snacks must have their own taste, which will attract more customers if they are delicious, raw materials are good, distinctive, clean and hygienic.

Brand building

We can apply to join those famous snacks, such as Shaxian Snacks, Chongqing Xiaomian, Cai Linji, Zhou Heiya and so on.

If the snacks you manage are really unique in taste and popular with the public, you can take a brand name, apply for a trademark, package it and unify your image, and you will be half the battle.

store location

the location of snack bars is particularly important, which also determines the flow of people and the business of snack bars in the future. Before choosing a site, we should also do our homework to see if people are willing to spend money when the shop is here.

active innovation and new products on the market

unchanging products will only make customers feel bored and bored, so they will choose to spend in other homes.

Therefore, we should constantly innovate and launch new products. Only by constantly updating can we firmly lock the hearts of consumers and bring them freshness at all times.

that's my answer. I hope it will help you! If you have any other opinions, please leave a message in the comment area, and let's discuss the mystery of food together ~

Hello, I'm glad to answer your question. We are colleagues, and I also run a small restaurant. Let's talk about my experience briefly!

1. Geographical location

A good geographical location is too important. You must open a shop in a crowded place. Even if the initial investment is higher, you should choose a popular place! It is recommended to open stores near shopping malls, office buildings, schools, pedestrian streets, amusement places and other places!

2. Cooking skills

Taste is the core, so you must have excellent cooking skills. If you are a second-hand man, I advise you not to waste time and money! You must do it, make people's appetite open, and praise you as a good food, not as bad or unpalatable. I'll come back next time after eating. It can't be a one-time deal. I'll open a shop after passing the technical test! For example, if you want to cook rice, you can't cook it yourself, and you buy cooking bags, then I advise you not to invest, and pay for it!

3. Price positioning

Of course, the price is also very important. This year's epidemic, people are generally not rich. Besides, even if everyone is rich, why come to your house? If the same thing is delicious, what will you do? Here I think you can do two modes. The first is to rely on the volume. There are more than a dozen small restaurants and snack bars in this street, so how do you stand out? I think under the same taste level, the price is the cheapest, every little makes a mickle, and quantity wins! The second is to take the high-quality route, my food is the best in this street, and my boss is also the most beautiful boy in this street! I dare to say that, my home is 5, next to 5 yuan's, go out and turn left, don't send! But the risk is great, unless you can really make it the best in the whole street! Remember!

4. License

Remember not to operate without a license! Business license, health permit, health certificate, and a series of documents can only be opened if the license is complete. We are a society ruled by law, and of course we must act according to law!

5. Publicity and marketing

Good publicity and marketing is a sword! Can help you in your career! For example, giving side dishes and drinks, 1 yuan food, 2 yuan wine, 9 yuan 9 set meal, full gift, full discount, coupons, savings cards, membership cards and other welfare activities with leaflets can promote consumption and accumulate popularity!

6. Online and offline

If you have spare capacity, you should do both online and offline! Online, such as Meituan, are you hungry? Comment! There is no need to say more about offline food! A two-pronged approach can make better profits and publicity!

7. Hygienic environment

The most basic thing in dining room is to be clean and hygienic! When people enter the room, they feel that the shop is bright, clean and safe to eat! Have the ability to decorate the store environment, be more elegant and more upscale!

8. service attitude

whether online or offline, treat guests or riders kindly, be polite, there is nothing wrong with being kind, be calm and make money!

if we can do these things in the early stage, I don't think it will be a problem to continue our business smoothly! Of course, successful catering is more than that, and we need to keep learning and making progress! Let's work together, hoping to help you!

To make local snacks bigger and stronger, I think the first step is to achieve a unified taste and make it acceptable to the general public. The second step, the price problem, snacks, snacks, the price should be economical. The third step is the quality problem, which is the key point. Quality is related to everything, material quality inspection, storage and transportation. The fourth step, personnel management and quality education, a snack to achieve an enterprise and a big company, personnel decide everything, leading and managing personnel to the workshop staff, to make ingenuity and unique spirit, to bring China virtue. Don't be afraid of hardship, work hard, treat the enterprise as my home, and let your employees love your enterprise. Laoganma around us is the best typical story. She abides by strict self-discipline from the materials used to the production. For example, the origin of the peppers he uses is fixed, the varieties of peppers are fixed, and the harvest time is fixed. This ensures that the quality problem of its raw materials has been solved. In addition, he strictly requires the production steps, so its taste and reputation have been recognized by the public, and even it has gone abroad and globally. There are many such cases around us. The most important thing is how to keep an enterprise going and keep going. In our vast country, there are many talents. What is lacking is the direction of an enterprise and the future of an enterprise!

I'm glad to answer your question.

Snacks are very regional. For example, northern snacks are hard to eat in the south, and some individuals in local snacks may not be able to go out of the city. Therefore, if snacks are to be popular, they should be changed according to local tastes, and the ingredients should be suitable for local tastes. Of course, the unique taste and taste of some snacks should not be lost. It is recommended to choose places with similar tastes and ingredients as far as possible to open stores.