MCN refers to a short video mechanism.

the concept of p>MCN originally came from the field of internet video abroad. After entering China, it was mainly used in the video field in the early days. MCN broadly refers to a content creation organization capable of serving and managing accounts of a certain scale. The content forms are not limited to video, but also include live broadcast, graphic and other forms.

after becoming MCN, content creation organizations can obtain the exclusive resources and policy inclination of the platform, and through continuous operation, they can continuously improve the scale and activity of their account matrix, expand their own brand influence and enhance their commercial value.

MCN(Multi-Channel Network), that is, multi-channel network, a product form of multi-channel network, is a new economic operation mode of online celebrity. This model unites PGC (specialized production content) of different types and contents, and with the strong support of capital, ensures the continuous output of content, thus finally realizing the stable realization of business.

Extended materials:

The value provided by p>MCN can be roughly divided into two categories: information value and efficiency value. For MCN projects with investment value, they have: strong content judgment and production ability; It is best to have its own templated and industrialized production mechanism; At the same time, it has a strong ability to purchase traffic, and has the same control over traffic as a faucet < P > It can realize regulation and control from both ends of content production and consumption to form a match. At the same time, the company's service ability to the red people is also very important. To make the red people willing to put their swords and guns in storage and put them in the south, and to be a pure content producer, thus generating the control ability to the red people, this requires very detailed and systematic services.

MCN's vertical industry choice is also worth mentioning. When the video market has developed to this extent today, the most realistic and most recognized mode for MCN must be to deepen in a vertical field and then expand the successful experience to more market segments. For example, the old MCN Awesomeness TV cuts in from teenagers

Recently, Taste made, which is in the limelight, cuts in from food. In terms of the difficulty of entry, choosing some unpopular fields will ensure the strong negotiation ability and the rapid expansion of traffic, but it also brings a problem: in unpopular fields, the value of traffic is very low, and the realization of advertising and e-commerce will encounter many obstacles.