The rise of the two-child economy has led to the rapid development of parent-child restaurants. Recently, many investors who see market opportunities are inquiring about parent-child restaurant projects.

There are so many family-friendly restaurants on the market, but how to open a profitable family-friendly restaurant is a question that investors are most concerned about. Next, Haoxiangwan Family-friendly Restaurant will briefly introduce it to you.

How to open a profitable parent-child restaurant? 1. Combine the needs of target customers and select the correct location to open a profitable parent-child restaurant. A correct location is crucial, and meeting consumer needs is the correct way to open the location.

The target customers of parent-child restaurants are divided into two levels: children and parents. Parents, as decision makers, dominate consumption decisions.

Therefore, the consumer demand of parents is an important guide for site selection.

Generally speaking, parents' needs can be divided into two categories: temporary liberation needs and sharing and companionship needs.

If your parent-child restaurant is positioned to meet the temporary liberation of consumer demand, it can be opened in a large comprehensive shopping mall with convenient transportation and easy access. It is also complementary to early childhood education, parent-child activities and other business formats, and has certain parent-child entertainment functions.

If your parent-child restaurant is targeted at parents who need to share companionship, you can choose to open it in a suburb or near a country park.

There is usually no obvious distinction between the dining area and the children's play area. Parents can play with their children and dine directly after entertainment. The more spacious space can accommodate many families at the same time.

2. Focus on consumption experience and set up personalized theme activities. In terms of creativity, parent-child restaurants can carry out personalized theme activities to involve children and allow parents to interact with their children.

In addition to playing games to win prizes, regular themed activities such as birthdays and holidays can also include educational and entertaining activities such as DIY food and scene experiences.

Let parents and children feel that your restaurant is not just a place that serves delicious food, but also a place where families can spend quality time.

3. Seize the needs of mothers and provide high-quality services. If you want to make money from the parent-child restaurant market, you must first understand the needs of mothers.

Because catching a baby mother means catching a family’s consumption.

What are mothers most concerned about? According to surveys, mothers are most concerned about these: 1. Hygiene and safety: Are the environment, food, tableware, and children's dining tables and chairs clean and safe?

2. Special set menu: The design of the children's menu must be scientific and healthy, with appropriate proportions and styling from the child's perspective. The chef must receive professional training in children's nutrition.

3. Quiet and elegant environment: The entire restaurant has a good atmosphere, an elegant and comfortable dining environment, the high space gives people a broad visual sense, and the lighting from the floor-to-ceiling windows is also relatively transparent.

4. Professional service personnel: Parents are very careful in taking care of their children, but children's temperaments are more difficult to control.

Without professional personnel, emergencies would be difficult to control.

Therefore, restaurant service staff must have experience in early childhood education so that they can provide parents with response services and suggestions at any time.

5. Detailed services: such as providing nursing rooms and changing tables.

4. Use effective resources to create your own unique family restaurant. Everything is the same, but a family restaurant that customers will never forget must have its own characteristics. The shaping of the second label depends to a large extent on the boss’s resources in other industries.

How to effectively graft into a parent-child restaurant.

For example: those who like photography can organize parent-child photography social activities, those who like traveling can organize summer camps and winter camps, and those who like picking can interact with farms.

5. Seize the investment opportunity and act quickly. The new "trend" of parent-child restaurants is right in front of you. Are you still waiting and watching? No matter according to various research reports, media or official accounts, the parent-child industry is a sunrise industry with unlimited money potential!

According to data from the China Children's Industry Center, children's expenditure accounts for 30%-50% of household expenditure in 80% of families. The average household consumption of children is 17,000-25,500. The children's consumption market is about 3.9 trillion-5.9 trillion per year. Parent-child consumption

The market space has huge potential.

Parent-child restaurants have become a branch of the children's business that has attracted much attention due to their own entertainment and dining experience attributes.

Many parents hope to take their children to eat, drink and have fun while still retaining their own exclusive space and having their own social life.

The parent-child restaurant not only frees up parents’ hands, but also solves their immediate need to walk their children easily.

According to statistics, Chinese urban families spend an average of 500-1,000 yuan per month on children's food, and the market size of China's children's catering market is about 50 billion yuan.

According to data from the China Index Academy, the proportion of children's themed restaurants in shopping malls' children's experience formats continues to increase. By 2020, there are expected to be more than 350 children's themed restaurants in the country.

While you are still choosing to wait and see, someone has already spotted the opportunity and is ready to take action.

You must know that action is not as good as heartbeat. People who choose to wait and see always like to say "wait a little longer" to themselves, while those who dare to try have already made a lot of money.