After waiting in line for several hours at online celebrity Store, I found the food I bought was "really not delicious"! Nowadays, in some popular business circles, various food "online celebrity shops" have appeared, attracting young people to bask in the circle of friends. What is the charm of these gourmet restaurants? Is it really as delicious as my friends say? The survey found that many so-called "online red shops" did not actually last long.
"online celebrity Store" is no longer a proper term of the Internet, but it has recently become synonymous with offline restaurants. Traditionally, gourmet restaurants can attract customers to queue up, usually with excellent taste and long-term accumulated public praise. For example, in Changsha, there are long queues of traditional "Nested Moon Cakes" around the Mid-Autumn Festival. However, these "online celebrity stores" have sprung up overnight.
When a gourmet restaurant takes the Internet express and uses Internet thinking to build a "online celebrity Store" on the Internet, taste becomes secondary, while reputation becomes the most important. Therefore, some operators have tried their best to carry out marketing. Related products meet the social needs of modern people in terms of name, packaging and sales appearance. Finally, the popular sales scene has been realized. However, the taste of the product itself is ignored, and even the hygiene and safety are ignored. As a result, negative news appeared, such as "online celebrity's food comes from black workshops".
this is actually putting the cart before the horse! Although this can bring huge passenger flow in a short time, it will inevitably come and go in a hurry. In fact, only when the "lining" of the product itself is consolidated can the "face" of reputation survive. If a store wants to be popular for a long time, it must rely on high-quality real materials.
At present, the "artisan spirit" that is strongly advocated calls on operators to maintain "originality", constantly improve product quality, provide the best quality goods, and compete with peers with excellent quality. Only in this way can we truly achieve a quality power and comprehensively enhance the real economy.