? Thousands of sails compete, hundreds of boats compete for the current, and the surging Han River rushes across the vast Jianghan Plain, giving birth to Qianjiang’s beautiful waterside gardens.

? With hard work and scientific development, the enterprising Qianjiang people are building their dream of Chutian, playing the march song of "shrinking the gap, striving to be the first, and fighting for the top ten".

? Qianjiang, in this great era of rapid development and chasing after each other, vigorously develops ecological recycling agriculture and explores "shrimp and rice farming", a successful example of modern agriculture.

? A crayfish has transformed into a "star" in agriculture, industry and service industries, attracting diners from all over the country and even the world, gathering famous experts and business chefs here, and bringing together a group of people. Batch of industrial projects are recruited here. Qianjiang has incubated 6 enterprises worth 100 million yuan and dozens of enterprises with an output value of 10 million yuan, providing employment for more than 100,000 local people. The industry is expected to exceed 100 billion yuan.

? From 2001 to present, it has been 16 years of hardship. Through exploration, innovation and development, Qianjiang Shrimp and Rice has formed an industrial pattern that integrates scientific research and demonstration, improved seed selection, seed breeding, healthy breeding, processing and export, catering services, cold chain logistics, intensive processing, and festival culture. In 2016, the comprehensive total output value of Qianjiang lobster industry reached more than 18 billion yuan, and it has led the country in breeding scale, processing capacity, and export earnings for 12 consecutive years.

? The crayfish industry is booming, and the Qianjiang shrimp and rice industry is also following suit. Qianjiang's lobster and shrimp rice industry has become a benchmark product in promoting the structural reform of the agricultural supply side, the first characteristic industry to enrich the people and strengthen the city, the first demonstration industry for transformation and upgrading, and the first comprehensive industry in succession. Qianjiang has become the "Hometown of Chinese Crayfish" in one fell swoop. The “Hometown of Shrimp and Rice in China” has entered the review process.

? Rice grows in the water, and shrimps are downstream of the rice. In spring and summer, in the water town of Qianjiang, the shrimps are fragrant and the rice is beautiful. You can see such a beautiful, smart and harmonious picture everywhere.

? Qianjiang is the birthplace of “shrimp-rice continuous cropping”. From 2001 to 2004, Qianjiang people spent four years exploring this comprehensive farming model. If one season of mid-season rice is used to raise one season of shrimp, the crayfish yield per mu can reach about 100kg. This new planting and breeding model has improved the multiple cropping index of farmland, significantly increased farmers' income, and also provided sufficient raw materials for processing and export enterprises, achieving multiple wins with one stone.

In 2008, the provincial government included the development of the "shrimp-rice continuous cropping" model in the No. 1 document, achieving the reputation of "Qianjiang is the world's lobster market". The market demand for crayfish grew rapidly.

? Seeking innovation and change; higher and better.

? Qianjiang City is following the trend and relying on its advantages to deeply tap the potential of shrimp farming in rice fields. Establish a lobster innovation team and introduce policies to encourage bold innovation. Starting from 2010, after three years, the "shrimp and rice farming" ecological farming model was born.

? "Shrimp-rice farming" has changed from "one rice and one shrimp" to "one rice and two shrimps", organically combining rice planting and lobster breeding, recycling resources, reaching the goal of crayfish and rice The purpose is to simultaneously increase production and improve product quality. The yield of crayfish per mu has jumped to 200 kilograms, and the profit per mu is about 5,000 yuan.

? The government is powerful and farmers are enthusiastic. Qianjiang City continues to increase support, raising the subsidy standard for shrimp rice farmers from 10 yuan per mu in the past to 40 yuan per mu. This year, the city's lobster breeding area has reached 500,000 acres, and 9 10,000 acres and 50 1,000 acres of concentrated contiguous shrimp and rice cultivation ecological planting and breeding bases have been built.

? Project assistance and technological support. In 2014, the "big lobster company" Hubei Lake Company established an academician workstation headed by Academician Gui Jianfang. In 2017, the Hubei Provincial Crayfish Industry Technology Research Institute was established to integrate scientific and technological resources. The provincial government, municipal government and Lake Company jointly invested 300 million yuan to build the country's largest crayfish seed selection and breeding center, which can select and breed 3 billion high-quality shrimp seeds every year, becoming the world's first crayfish seed breeding center. field.

? Wang Wu, chief expert of the Fishery Science and Technology Household Project of the Ministry of Agriculture and a famous professor, praised Qianjiang: "Shrimp and rice farming" is a successful example of China's modern agriculture and a revolution in modern agriculture.

"Shrimp and rice farming" is popular all over the country, and intensive processing has suddenly emerged.

? From Xiongkou Huashan to Yuanling Lake, from Yangshi Duoyouduo to Houhu Baolong, and then to Longwan Changgui and Qianjiang, 13 aquatic product processing enterprise groups have been formed, which can produce shrimps , whole limbs of shrimp, shrimp tails, smoked fish, fish fillets, surimi, snails, lotus root strips, chitin and derivative products, more than 10 series and more than 60 varieties, with an annual processing capacity of more than 300,000 tons. The "Liangren" and "Chujianghong" lobster trademarks were awarded China's well-known trademarks in one fell swoop.

? The market legend of Qianjiang lobster does not stop there. What really makes it famous is the foreign exchange earned through export.

? For more than ten years, Qianjiang lobster has appeared on European and American tables, accounting for 60% of the European market. In 2015, Qianjiang crayfish exports earned US$150 million, leading the country for 12 consecutive years and having the first say in the world's freshwater crayfish product market.

The two companies "Huashan and Lake" have become "national key leading enterprises in agricultural industrialization" and have obtained global ERC certification, and their products have directly entered European and American supermarkets. Lake has established itself as the largest freshwater aquatic products processing and export enterprise in the country. Huashan has built the country's only freshwater chitin deep processing base, successfully extracted glucosamine hydrochloride, chitosan, chitosan oligosaccharide and other products from shrimp shells, and won the "Jian" trademark approval in one fell swoop. Chitin health products in 2016 The output value reaches 2 billion yuan.

? Quality is life, brand is the market. Qianjiang assessed the situation and took the lead in the country in formulating the "Technical Regulations for Artificial Induced Breeding of Procambarus clarkii", "Technical Regulations for Procambarus clarkii Shrimp and Rice Rotation Breeding", "Technical Regulations for Qianjiang Lobster, Shrimp and Rice Crop Breeding" and other crayfish The breeding standards have passed the pollution-free production site certification and product certification of the Ministry of Agriculture, and it has become a national demonstration city for standardized crayfish breeding. Exported crayfish products have not exceeded the standard in many "harsh" tests in Europe and the United States.

? Qianjiang shrimp and rice crops are "one after another", and the shrimp and rice industry is unstoppable.

? In the primary industry, Qianjiang shrimp and rice have broken through the bottleneck of planting; in the secondary industry, Qianjiang is taking the deep processing of shrimp and rice to the extreme; and in the tertiary industry, Qianjiang shrimp and rice are booming The development is unstoppable.

Especially in midsummer in Qianjiang, red "shrimps" fill the sky and become famous all over the city.

? As if overnight, nearly 10,000 specialty lobster restaurants have been built in large and medium-sized cities such as Qianjiang, Wuhan, Shenzhen, Chengdu, Chongqing, Yichang, and Jingzhou. Restaurants represented by "Taste Factory", "Xiao Er Shang Xi", etc. have developed braised prawns, garlic prawns, fennel whole limb shrimps, spicy shrimp balls, pickled pepper lobsters, braised shrimps, and steamed shrimps. , grilled shrimp and other hundreds of varieties, it receives no less than 500,000 domestic and foreign tourists every year.

On May Day last year, 100,000 foreign tourists went straight to Qianjiang to taste the delicious lobster. In three days, restaurants and hotels sold more than 1 million catties of shrimp, with operating income exceeding 100 million yuan. The "Red Storm" swept across the country, and people waiting in line to eat shrimp became a sight in Qianjiang City. "Take the high-speed rail, taste lobsters, listen to flower drums, visit the Plum Garden, visit the Xinglong Dam, and climb the Chuzhanghua Terrace" have gradually become Qianjiang's new business card for foreign tourism.

? From the 300-meter-long Lobster Street to the world's largest Chinese ecological lobster city, and then to the China Shrimp Valley Network, "Domineering Lobster", "Shrimp Brother", "Shrimp Master", etc. have emerged. Online famous brands such as "Shrimp King" are sold nationwide through e-commerce platforms such as Taobao, WeChat, JD.com, and No. 1 Haodian. Within 24 hours, fresh crayfish can jump from the fields of Qianjiang to the dining tables of thousands of households across the country!

From 2009 to 2018, Qianjiang successfully held nine Lobster Festivals, becoming a festival that "enriches, benefits and delights the people" and integrates "a food feast, a cultural festival and an economic and trade event". Cultural brand. "China Qianjiang Lobster Festival" was awarded the honorary title of "China's Most Local Characteristics Product Festival".

? Change will lead to generalization, and generalization will last for a long time. Over the past few years, the thinking of Qianjiang people has also been changing. The horizons broaden from Qianjiang to Hubei, to the whole country, and to the whole world. The pursuit is from being unique in Qianjiang to being the most powerful in the country.

? This year, the Second International Lobster·Shrimp and Rice Industry Expo and the Ninth Hubei (Qianjiang) Lobster Festival were held as scheduled in June. Qianjiang City sets its sights on the international and global perspectives. This is a "lobster carnival" that integrates "lobster night", lantern show, lobster banquet for thousands of people, lobster competition, etc., comprehensively displaying the entire industry chain of shrimp and rice development. The brands of "Qianjiang Lobster" and "Qianjiang Shrimp and Rice" will surely become famous both at home and abroad and throughout the world.

Adhere to Xiandao·Daoxia two-wheel drive. Accelerate the upgrading and development of the shrimp and rice industry, continuously consolidate Qianjiang’s status as the “national shrimp king”, and build the first city in the country’s shrimp and rice industry.

? Establish a national leading position in the shrimp and rice industry. By 2020, the city’s “shrimp and rice farming” area will reach 1 million acres, crayfish production will reach 200,000 tons, and shrimp and rice production will reach 650,000 tons. Full coverage of standardized planting and breeding will be achieved, with a 100% high-quality variety rate and shrimp and rice production. The comprehensive industrial output value reaches more than 80 billion yuan.

? Launched the “Ten Thousand Teachers and Thousands of Stores” cultivation project. Based on the Qianjiang Lobster Vocational College, it is planned to train 10,000 shrimp breeders and 10,000 shrimp cooks during the "13th Five-Year Plan" period, and open thousands of Qianjiang lobster chain stores. ?

? Build a national lobster-themed catering commercial belt. Enter Jiqing Street in Wuhan to create "Qianjiang Lobster Street", start a prairie fire across the country, and build an international lobster city.

?

Lobster cultural and ecological tourism receives 1.8 million tourists every year; the industry employs 100,000 to 300,000 people; farmers’ income from shrimp and rice accounts for more than 45%.

A series of plans and measures have laid a solid foundation for Qianjiang lobster, shrimp and rice industry worth hundreds of billions.

? A shrimp, a bag of rice, build an industry, make people rich, beautify the environment, cultivate a culture, and shape a city.

This is the function of aggregation; this is the effect of radiation!

? Between leading and adapting, the competitive vitality of Qianjiang Xiadao is bursting out! Between aggregation and throughput, the individual charm of Qianjiang Xiadao is being revealed! Between excitement and excitement, Qianjiang Xiadao's comprehensive strength is improving!

? The water is beautiful, the fish are fat, the rice is fragrant, and the flowers are fragrant. Merchants gather and the shrimp market is prosperous. The city is flooded with "China Red", and the water town in the dream is Qianjiang. Qianjiang Xiadao, taking advantage of historical opportunities and carrying the lofty dreams of millions of people from water towns, will surely create market legends one after another.