uncle Ming, the chef. "I heard it's delicious" is a creative food reality show launched by Zhejiang Satellite TV. It is produced by Zhejiang Satellite TV Program Center, with Chen Huan as the host and Lin Yilun, Meng Mei Qi and David Wang as the resident guests of "Delicious Family", with 12 issues. Uncle Ming, the chef, is one of the four chefs in the program. Uncle Ming provides many creative foods for the program. "I heard it's delicious" breaks the conventional cognition and creates a creative food for all through the form of creative proposals. The creative food in the program is gathered into a "star menu" and online in the offline physical restaurant.