Be prepared for no income in the early stage

If you are doing self-media full-time, you should probably be mentally prepared for the possibility that you will have no income in the first half of the year. You should first spend half a year building your own influence. Don’t think about advertising, but try some monetization efforts. Laying a solid foundation is more important. You should set your goals in the longer term. Be sure to do some research in the early stage. Grasp your own main direction.

Maintain a stable update frequency

No matter what you do, you must persevere. The same is true for self-media. The most important thing is to maintain stable output. In terms of content, you must continue to Update, update according to a certain frequency. Don’t update today and stop updating tomorrow. This will have no effect and will also affect the platform’s weight determination of your account. You can start with the most basic pictures and texts. Don't listen to people who say short videos can make money, and then become a monk halfway and switch to short videos. Once you have accumulated experience, you can do videos, live broadcasts, Q&A, etc.

Learn writing skills

As the saying goes, practice makes perfect. I can’t write, but I can learn. To shine in a field, what is needed is accumulation and precipitation. The most important thing in the early stage is To get familiar. You can go and see more of your colleagues, see how they choose their titles, and what skills are worth learning from, such as writing routines, content layout, especially the kind of writing skills that make explosive articles. These can all be learned, as long as you read more, If you study more and practice more, you can accomplish it, but the process will be particularly difficult.

Choice of platform

The choice of self-media platform is also very important. In the past, the main ones were WeChat official accounts and Weibo, but now the bonus period of these two has long passed , for novices, it is difficult to divert traffic. I personally recommend choosing some self-media platforms, such as Baidu, Baijia and Toutiao. However, many platforms now need to pass the novice stage, and the requirements for content are becoming more and more strict, requiring creators to have various abilities. It is relatively high. The number of recommendations given by the platform is also very low now, and a certain threshold has been set. This is also a threshold for the platform to develop in the later stage. After all, there are all kinds of birds in the forest, and a certain threshold must be set to improve the platform. The style and overall brand. This is also the reason why it is more difficult for us novices to settle in the later stage.