Which country is currently growing the fastest?

WorldPay recently released a global survey report on users' online shopping attitudes. It took the e-commerce markets of 15 representative countries around the world as samples and analyzed how consumers shop online, online shopping expenditures, mobile shopping, online shopping attitudes, etc.

The report shows that, on average, global online shopping users spend 22% of their disposable income on online shopping, while the proportion for Chinese users is 31%; only 9% of Chinese users said they would never spend more than 50% of their disposable income.

used for online shopping, while the world average is 36%.

The following are the main contents of the WorldPay Global Online Shopping Report: The development path of online shopping from change to evolution. After the emergence of e-commerce in the mid-1990s, it changed everything.

Business models established at the turn of the 20th century were rapidly becoming outdated, and retailers around the world quickly found themselves adapting to a new world where customers came from all over the world and shopped day and night.

After 17 years of rapid development, e-commerce is still in a state of continued instability.

If technology was the catalyst behind the initial revolution in online shopping, today we see that any factor can push e-commerce to evolve to the next stage.

In the context of the global economy, the rapid development of BRICS countries has created a new generation of enthusiastic and innovative shoppers.

Rapid advances in mobile technology have created an “always-on” shopping generation.

Faster Internet speeds and greater penetration allow retailers to expand their customer base.

Social media makes it easier for us to share and rate our purchases and shopping experiences.

E-commerce and the “channels” through which we shop may continue to change, but one thing that will remain constant is the importance of the payment experience.

As the end point of a consumer’s shopping experience, a poor payment process can be a huge obstacle.

The product may be great and the price may be perfect, but if the transaction cannot be completed quickly and easily, the overall shopping experience can quickly deteriorate.

For e-commerce retailers, this has never been more important.

Technology has allowed their businesses to reach more customers than ever before, but it has also created fierce competition.

With another online store just a mouse click away, shopper loyalty doesn't just mean giving them a top online store or impeccable prices, it also means making payment as easy as possible, any time, any way.

In this report, we surveyed more than 19,000 online shoppers from around the world and compiled perspectives from more than 150 of the largest online retailers.

We found that many retailers really failed to think about what consumers were thinking.

How the World Shops Online To determine whether online retailers are meeting consumer needs and where they are falling short, we first need to look at consumer behavior outside of the retailer's direct sphere of influence.

Understanding when, where and how consumers shop can help online retailers better understand their customers, opening up a window for them to seize greater opportunities to communicate with and sell to customers.

We'll look at global trends in online shopping behavior and key regional differences.

1. Which countries spend the most on online shopping? We asked respondents what proportion of their disposable income they spend on online shopping. Globally, online shopping spending accounts for 22% of consumers’ disposable income.

That number is growing rapidly in India, Brazil and China, where shoppers spend nearly a third of their annual income on online purchases.

Shoppers in many countries consume and spend during concentrated periods of time.

On average, respondents spend five hours a month shopping online, which includes the entire “shopping journey” from browsing, to researching products, to purchasing.

Regional differences deserve attention.

Users in China and India spend the most time on online shopping, reaching 8 hours per month.

Users in Finland, Japan, Spain and France spend less than 4 hours per month shopping online.

The huge difference in mobile device ownership and usage has an important impact on online shopping behavior. The high penetration rate of smartphones in the Asia-Pacific region provides greater opportunities for online shopping for users in the region.

If regional differences are ignored, it is clear that online retailers have limited opportunities to attract users.

Even heavy online shoppers only devote a few hours a week to online shopping, so it's important to accurately target, engage and satisfy your customers.

2. When, where and how to shop online? Globally, consumers spend more in the second half of the day. 74% of global online shopping transactions occur between noon and midnight, with the majority (44%) occurring in the evening.

Therefore, the "prime time" for global online shopping is 20:40 in the evening, so online retailers can launch promotions during this time, such as discount sales, special sales, or exclusive sales.

Location is another important factor in online shopping.

The popularity of mobile devices has had an important impact on shopping habits, but it is worth noting that 95% of global online shopping transactions are still completed at home, and 64% of consumers still use their home computers to shop online.