"Guests from afar, please stay." This song sings out the warm and hospitable folk customs of Yunnan people, and it is perfectly suitable to describe the current situation of tourism in Fuxian Lake.

The number of tourists has increased eightfold in ten years, but the embarrassment of "not being able to retain people" has not changed

In 2018, Fuxian Lake received more than 10 million domestic and foreign tourists for the first time. The annual number of tourists reached 11.417 million, and the total tourism revenue also exceeded 10 billion, reaching 10.19 billion yuan.

Data show that the number of tourists and tourism revenue in 2008 were 1.4 million and 397 million yuan respectively. Compared with ten years ago, the number of tourists today has increased by more than eight times, and the revenue has increased by more than ten times. 25 times that of before.

The rapid growth of data reflects not only the rise of tourism in Fuxian Lake, but also the gradual transformation of Fuxian Lake from "the back garden of Kunming people" to "the lake-viewing terrace of the people across the country" over the years. Trend, with the best first-class water quality in the country as its basic resource advantages and tourism carrier, it has attracted tourists from all over the world and has become a leisure tourist attraction and holiday paradise in Yunnan.

In December 2019, Chengjiang was officially converted from a county into a city. In the relevant planning, the future Chengjiang City was given the title of an international tourism city, an international health and wellness city, an international conference center city, and a healthy living destination. From the new positioning of Fuxian Lake, tourism, health care, and international conferences, we can see from the functional expectations of Fuxian Lake that Fuxian Lake’s ambition focuses on converting casual passers-by into in-depth tourists and sojourners.

And this is aimed at the long-standing "pain point" of Fuxian Lake tourism - the inability to retain people.

Although the number of tourists and tourism revenue data of Fuxian Lake have been very impressive in recent years, Fuxian Lake is a bit unable to provide the key data of the number of days tourists stay, and the official rarely releases it. For this data, only Yuxi media reported last year that during the National Day holiday, Fuxian Lake, Ailao Mountain Red River Valley tourist area, Tonghai Xiushan and the ancient city area were popular with tourists. One-day tours are still the main form of travel for tourists, accounting for 89.97 of the total number of tourists.

Compared with the average of Yunnan province, Fuxian Lake’s “failure to retain people” phenomenon is even more prominent. According to the “2017-2021 Yunnan Tourism Industry In-depth Research and Investment” released by China Investment Consulting According to the Prospect Forecast Report, Yunnan received approximately 46.1 one-day tourists, and the average stay time of tourists in Yunnan reached 2.43 days.

A Kunming local’s statement also confirms this situation, “Visitors to Fuxian Lake are very seasonal and time-sensitive, with most tourists visiting Fuxian Lake during the summer and weekends. The main purpose of visiting Fuxian Lake is to stroll around. Wetland parks, farmhouses and some simple water entertainment and leisure activities.”

On the other hand, the environmental protection of Fuxian Lake has become increasingly strict in recent years, and most of the hotels, B&Bs, villages and other buildings along the lakeshore have been destroyed. After demolition, the lake will eventually be fully wetted and ecologicalized. The 100 kilometers of lake shoreline will build a green barrier to protect Fuxian Lake. The reduction of tourism facilities, coupled with the small scale and single form of the original supporting industries, are all reasons for the short stay of tourists.

The unparalleled landscape tourism resources in the world attract many tourists. To retain tourists, we need to improve tourism supporting facilities, such as large-scale and diversified recreational projects, fully tap the potential of world natural heritage, and comprehensive Accommodation and leisure vacation products, innovative night entertainment tourism products, etc.

As a new national tourism resort, if Fuxian Lake wants to fully activate its potential tourism value, form core competitiveness and upgrade and transform tourism, the way out lies in the expansion of tourism depth and experience.

Therefore, how to find ways to “retain people” has become the most critical step in the reform of Fuxian Lake tourism.

Create a cultural, tourism and wellness highland with international and domestic influence

In fact, the difficulty in retaining people is not unique to Fuxian Lake. Although Yunnan’s tourism resource endowment is unique in the world, However, the situation of relying on the weather is common. The "second revolution" of Yunnan tourism is aimed at the shortcomings of in-depth tourism and experiential tourism. The proposal of the healthy life destination strategy is also aimed at making Yunnan an international and domestic influence. Cultural, tourism and wellness highland.

At a time when mass tourism is becoming more and more primitive and close to nature, and self-driving tours, outdoor tours, rural tours, water tours and other forms of tourism are becoming more and more popular, Fuxian Lake relies on its first-class tourism The resources and transportation advantages close to the provincial capital are gradually taking over the urgent task of continuing the charm of cultural tourism in Yunnan, and the in-depth development of cultural tourism in Fuxian Lake is about to begin.

In recent years, a large number of powerful development companies from all over the country have "landed" on the coast of Fuxian Lake. On the premise of protecting the ecological environment along the lake, they have developed a number of cultural projects with international standards. travel project.

Corresponding to the upsurge in the development of Fuxian Lake's cultural tourism industry is the local government's determination to vigorously develop in-depth and experiential tourism in Fuxian Lake, and its vision to create the next well-known domestic and foreign tourist destination. Judging from the current development trend of Fuxian Lake tourism, in order to achieve the goal of "retaining tourists", these high-level cultural tourism projects are the key triggers of the reform of Fuxian Lake tourism.

Since four or five years ago, well-known developers inside and outside the province have set up camp beside Fuxian Lake. Up to now, the number of cultural tourism real estate projects around the lake has reached eight or nine. With the development of each project As the development process progresses, Fuxian Lake has finally come to prominence. Among them, the project with the most comprehensive cultural tourism format and the greatest potential to retain tourists is undoubtedly the Yunnan Cambrian Town Happy Park located on the northeastern shore of Fuxian Lake. world.

Fuxian Lake’s new IP

Why is there such a judgment? First of all, let’s start with the problems that urgently need to be solved in Fuxian Lake culture and tourism – low recognition and lack of unique IP.

Through in-depth exploration of resources and judgment of market demand, Yunnan Cambrian Town Happy World combines natural mountain and lake resources with Cambrian paleontological fossil heritage to integrate world-wide influence Characteristic IPs such as Ocean World, Animal World, Cambrian Paleontological Fossils and cultural science value have filled the gaps in regional cultural tourism development.

Take the Ocean World under development as an example. 32 dolphins have been living by Fuxian Lake for more than a year. Just the hot search "Go to Fuxian Lake to see dolphins" has attracted Many tourists come here to get up close and personal with these cute marine creatures.

After the park opens in the future, the project will also add a variety of marine life such as seals and sharks. Of course, more types of marine life will be settled in Fuxian Lake, and it will be equipped with marine-themed entertainment, food, commerce, and hotels. Such a business, just such a happy ocean world is enough to keep the curiosity of tourists, especially children, here.

All the way up the natural slope of the mountain, you will see the completed Chengjiang Fossil Museum of Nature. Its collections range from Cambrian fossils 540 million years ago to modern biological specimens from the 20th century. They all use high-tech means such as sound, electricity, light, gas, and fog to integrate collection, research, display, education and other functions. While opening people's eyes, they can also learn a lot about the mysteries of the earth's creatures. . The venue has been completed and will be opened to the public soon.

The Animal World is planned next to the Fossil Museum. This park echoes the Ocean World. In the future, there will be lions, elephants, giraffes, tigers, peacocks, golden monkeys, etc. from many states around the world. There are many kinds of animals, including the most popular animals among tourists. Tourists will watch the most realistic life scenes of animals through the air corridor.

Once you play, you leave, and when you arrive, you stay

In addition to the above unique amusement parks and museums in Fuxian Lake and even the whole province, Yunnan Cambrian Town Happy World Combining the ecological advantages of Fuxian Lake, we have also planned complete supporting sections such as a lakeside wetland park, a characteristic tourist town, an international circus, a high-end hotel group, and an international health care community. The total planned area exceeds 10,000 acres. After completion, the annual passenger flow is expected to be Reaching approximately 15 million visitors.

Yunnan Cambrian Town Happy World is a comprehensive cultural tourism project and an important supporting facility for Fuxian Lake to retain guests in the future. The entire project takes happiness as the theme and uses the park and cultural tourism supporting facilities as the carrier , in the future, it will be possible to realize a multi-day vacation destination for the whole family, and truly achieve a perfect experience for travel and leisure needs such as amusement, vacation, health care, entertainment, parent-child, food, etc.

In addition to the Emerald Bay Hotel and Dolphin Bay Hotel, the hotels that have been opened so far in the project also include the Pullman Hotel, which is a rare international brand hotel in the resort area, plus the Emerald Bay Xinghai Phase II Bay Resort Hotel and several hotels planned in the later stage will form the largest series of high-end hotel groups on Fuxian Lake, which will provide high-quality vacation, catering and residence services for tourists who stop here.

For those tourists who are attracted by the beautiful scenery and joyful world of Fuxian Lake and want to stay here for a long time, the project also has high-end lake view products including bungalows, small high-rises, apartments and other products. Resort communities are available for home buyers to choose from. Happy World is the best choice for home ownership in Fuxian Lake whether it is for self-occupation, vacation or investment.

What is worth looking forward to is that although Yunnan Cambrian Town Happy World is very large in scale, its construction projects are being implemented very quickly. For example, the Dolphin Bay Hotel and Emerald Bay Hotel mentioned earlier have already been completed after their opening. It is a place where many tourists stay. Living here, you can not only face the beautiful scenery of Fuxian Lake, play with dolphins, but also in the near future you can personally experience the underwater world of 5.4 years ago in the Fossil Museum, the future Ocean World, the Animal World, International circus, wetland park, and lakeside characteristic towns will be presented one after another.

On the beautiful Fuxian Lake, it is precisely because of the development of high-level cultural tourism projects with international standards such as Yunnan Cambrian Town Happy World that Fuxian Lake can truly realize " The vision of "people staying" is also the only way to achieve high-quality in-depth tourism and experiential tourism.