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More than ten cities have encouraged “group purchasing of houses”. Is this policy feasible? What are the difficulties?

The main method of group buying is to carry out some discounts and promotions on real estate prices during the group buying period to stimulate buyers to enter the market. Shanxi Taiyuan, Guangdong Zhongshan, Liaoning Shenyang, Zhejiang Tonglu, Anhui Tongling, Yunnan Pu'er, Sichuan Bazhong, Jilin Changchun, Sichuan Suining, Jiangsu Lianyungang, Zhejiang Haining, Hubei Macheng, and Sichuan Meishan released policies or activities related to group buying of houses. The role of group buying will be significantly differentiated across regions. Oversupply in cities is serious, and overall market confidence is still at a relatively low level, so the boosting effect of group buying will be relatively limited; for cities, the role of group buying will be more obvious. Group purchasing policies have been introduced in many places to promote sales and purchases. This policy can also drive a group of people with relatively strong purchasing power.

The negative impact of unfinished business and loan suspension events has not yet been completely eliminated, and home buyers have a strong wait-and-see sentiment. Even with policy support and preferential activities, the actual effect of group buying may not be significant. When choosing a group home purchase, you need to be wary of whether the winning bid is a slow-selling property or a property with potential unfinished risks. Confidence was frustrated again. With the rise of the Internet era, group buying consumption has become a new choice for ordinary people, and group buying websites have emerged as the times require. Internet platforms such as Alibaba, Tencent, and JD.com have launched various versions of community group buying, mainly for residents to buy groceries. There are other consumer goods.

The reason why this emerging model is popular is because “there is strength in numbers”. When the number of buyers reaches a certain amount, the unit price of consumer goods will be more favorable. This time, the group buying houses launched in various places are based on this principle. By promoting group purchases for home purchases, the cost of home purchase can be reduced. Most of the cities that have introduced new group buying policies are third-tier cities. The extent to which group buying can play a role remains to be verified by the market. For cities that have bottomed out, the role of group buying may be even more obvious. And if the city's property market is severely oversupplied and the market confidence is insufficient, then the role of group buying will be relatively limited.