Hangzhou cuisine has always been one of the important symbols to attract tourists and food lovers. However, in recent years, the development of Hangzhou cuisine seems to be in trouble, and citizens and tourists begin to complain that Hangzhou restaurants are old-fashioned, monotonous and lack of characteristics.

For this problem, the Hangzhou Municipal Government decided to offer a reward of 1 million, hoping to get some brilliant ideas to solve this problem. This paper will discuss how to introduce more Hangzhou cuisine with local characteristics from the following aspects:

First, study consumer demand

In order to introduce Hangzhou cuisine with local characteristics, it is necessary to deeply understand consumers' needs and preferences. Therefore, a market survey can be conducted to understand consumers' expectations and demands for Hangzhou cuisine.

Through market research, we can know:

1. What kind of cuisines do consumers like?

2. What factors are consumers more concerned about?

3. What are the problems in the catering industry?

4. What do consumers think of traditional Hangzhou cuisine?

5. how to create a new type of food with local characteristics?

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II. Formulating Standards

When we know the needs of consumers, we can start to formulate standards about hangzhou dishes. This standard can help restaurants to better introduce local specialties, and at the same time improve the overall taste quality and service level.

when formulating the hangzhou dishes standard, you can refer to the following aspects:

1. learn traditional cooking skills

2. describe the flavor and characteristics of Hangzhou

3. consider the needs of consumers and explore new foods

4. ensure the quality of raw materials and meet safety standards

5. evaluate the taste and satisfaction of foods

6. expand the food market in Hangzhou. We need to explore some new cuisines to attract young people or foreign tourists.

Some innovative ideas are as follows:

1. Eggs-filled cakes, a local snack in Hangzhou, are deeply loved and respected. Find a delicious meal at grandma's house or Nanxing Garden.

2. Tianxiang black tea in Hangzhou: Tianxiang black tea is very popular because of its faint osmanthus fragrance, mild tea taste and unique color.

3. Hangzhou oil gluten: made of wheat flour, corn flour, rapeseed oil, etc., with crispy skin and soft inside, and crispy taste.

4. Hangzhou glutinous rice dumplings: They have a variety of flavors, such as litchi leaves, sweet-scented osmanthus and walnut kernels, and are indispensable foods during the Spring Festival.

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Fourth, promotion and publicity

When we launch new food with local characteristics, we need to actively promote it on the Internet and the media. You can invite some big V or food critics to taste and evaluate these new foods and put their comments on social media.

In addition, the following measures can be considered in the promotion:

1. Introduce and promote the concept in the offline exhibition

2. Network publicity attracts more attention

3. Join other restaurants or travel companies to hold related activities

4. Title or sponsor large-scale cultural or artistic activities

5. Create interesting and intriguing food robots or exhibitions < At the same time, we need the support and cooperation of all parties, and only when we cooperate can we succeed.