As we all know, the catering industry is called an industry that never goes out of date, because no matter when people are alive, they have to eat, and food is the first thing for the people. Under the influence of the fragmented information age of the Internet, the requirements of all walks of life for publicity and promotion are constantly improving. The publicity of traditional paper media has gradually failed to keep up with the development of the times. Although traditional media still retain the role of dissemination and promotion, the disadvantages are already very obvious compared with video marketing and promotion. Traditional print advertisements such as billboards and exhibition stands have made the public feel aesthetic fatigue.

why does the catering industry have to have its own promotional film? The catering industry and even a single restaurant need to have their own image or promotional videos of dishes. I don't know how many delicious foods a China on the Tip of the Tongue has brought, but the effect it brings is very obvious. Everyone is more willing to see how the delicious food is made. The double perception of vision and hearing can stimulate customers' desire for consumption and taste. How can we shoot high-quality food and beverage promotional videos? There are many factors. Today, we will focus on the application of cultural endowments in food and beverage promotional videos.

with the progress of the times and the continuous improvement of people's living standards, people pay more attention to not only the color and flavor of food, but also the cultural concept and historical sense behind food. This is one of the reasons why many time-honored catering brands are more and more popular. When shooting a food and beverage promotional film, the cultural endowments give the whole promotional film a spirit, an invisible logical main line, which leads diners to that era through the substitution of the lens, and they have a sense of crossing when they taste the food. When they enjoy the food, they fall in love with not only the food itself, but also the profound cultural heritage behind it. Only through the endowments of culture can a catering publicity material have a real soul.