Zhonghui Design (professional logo design company) answers: Designing a restaurant logo is a very important task, because it should represent the brand image, style, concept and type of dishes.

The following are some tips for designing a novel restaurant logo: 1. Brand concept Before designing the logo, it is necessary to determine the characteristics that the brand is pursuing, such as: health, deliciousness, fastness, etc., and then combine it with the most prominent target audience and determine a unique

style of.

For vegetarian, snack or Western cuisine restaurants, it is also necessary to adjust the cultural background.

2. Highlight the theme. The restaurant logo should represent products and services. For example, use obvious colors, pictures or fonts to be closely related to the product so that customers can easily remember and pay attention.

For example: for Chaoshan cuisine, you can use the red onion LOGO to reflect the deliciousness and juiciness, just right.

3. In addition to letting the restaurant’s logo represent the brand information, creative design also ensures that it has visual impact and is easy to identify.

Try to use different patterns or artistic methods to create a unique and fashionable restaurant logo (for example: match the color of the elements, use a natural and smooth font or calligraphy-style Chinese characters or English letters).

4. Color matching Brand color is one of the most basic and important elements in building a food brand visual ecology.

For example: red represents enthusiasm and excitement, blue is more aura of quality, light colors create a relaxed and pleasant environment, warm colors are particularly effective in strengthening temptation and attracting customers, and then the selected colors are integrated into the logo to create a more visual impact

force effect.

5. Adaptable restaurant logos are usually used in different media such as brochures, billboards, door lock cards, etc. and platform software, so make sure the logo can be expanded.

For example: WeChat, Meituan Takeaway and other embedded product interfaces only provide small icons, and the logo must also be designed with high definition.

6. Be eclectic When businesses struggle to find a unique theme, they can start experimenting with different kinds of structural combinations in their designs (for example, using hieroglyphics to complement each other, adding embellishments to letters or graphics that can make the design more complex).

This requires designers to find ways to find new ideas from past design inspirations.

In short, to do a good job in logo design, you must have an in-depth understanding of the brand concept, carefully select it, and combine it with each other to create a special style that meets the brand personality and the needs of the catering market.

Enhance recognition through your own creativity and excellent color, font matching and decorative elements.

Zhonghui Design’s original logo design works. The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.). Zhonghui Design, a professional design company, has been involved in the design industry for many years and has many case experiences. I hope it will be helpful to everyone.