The online shop-visiting women's network is called "gourmet beauty detective", which highlights the characteristics of shop-visiting women looking for food and shows their beauty and wisdom. Attract more attention and convey the enthusiasm for food and love for life of the shop-seekers. The net name is concise and easy to remember and spread.

Shoppers refer to people who specialize in visiting shops, restaurants, cafes and scenic spots on social media and video platforms to share their consumption experiences.