Life Series 2 makes people's forefinger move greatly.
"Jianghu is a long way. See you next year." Last summer, the documentary A String of Life made a summer appointment with the audience in front of the screen. This food documentary focusing on "Barbecue Jianghu" became popular on the Internet at the beginning of its broadcast, and successfully "fattened up" many viewers in front of the screen.
After a lapse of one year, "Life Series 2" returned in a hot summer night with an appointment, just like the greasy kebabs baked on the grill of a roadside shop, which quickly disturbed the hearts of many gourmets. Light charcoal fire, spread kebabs, sprinkle cumin, and have some peppers. Coupled with the vague "voice of alcohol and tobacco" of Chen Yingjie, the general director, the life in the barbecue stall and the love and hate of diners are presented to the audience in the hot summer. This is still the familiar taste and formula in A String of Life.
Since it was launched on July 1th, Life Series 2 has continued the glory of last year. On the day of the broadcast, he scored Douban 9.7, and the broadcast volume exceeded 12 million in 24 hours. The barrage of "Thank you for your hospitality" also proved the audience's high sense of loyalty.
Recently, the cover news talked to Chen Yingjie, the general director of A Series of Life, who also worked as a copywriter and dubbing for the documentary. "I think there is a river and lake in everyone's heart, which has unconventional romantic color and temperament." Chen Yingjie used his representative voice of "alcohol, tobacco and voice" to tell the untold stories in A String of Life in detail.
1: Barbecue Jianghu
The most popular and primitive fireworks
The awkward boss in the barbecue shop smiled and led the guests to the table and asked, "How many people are you?" The chef beside the charcoal fire kept turning over several barbecues on his hands, and oil stains could be seen on the tables and chairs placed at random. The barbecue was accompanied by cold beer, and the diners sitting around the table ate their mouths full of oil. "Without fireworks, life is a lonely journey", which is the original words in A String of Life. And these shots with the smell of "oil smoke" are also the epitome and mapping of people in street life.
without the ups and downs of human stories, no matter how delicious food is, there is no soul. So "fireworks", "streets" and "rivers and lakes" have become the high-frequency words evaluated in A String of Life. In the previous interview, Chen Yingjie also mentioned a set of "barbecue concept", which listed such hard conditions as "the venue must be open-air" and "the chairs should be plastic". Although this concept has not been fully implemented in the actual shooting process, it also reflects Chen Yingjie's shooting concept from the side: only in the most common life scenes can the diners' state present a primitive, uncut "fireworks".
In contrast, the high-frequency appearance of "Jianghu" seems to be an abstract concept that is difficult to understand. The sloppy style of painting in the film, the "old gun-like" copy, and the voice of Chen Yingjie's "alcohol, tobacco and voice" all seem to constitute the factors for netizens to evaluate his "Jianghu spirit". But what kind of rivers and lakes are outlined in the film? Chen Yingjie prefers to define "Jianghu" as a kind of temperament. "Everyone is full of yearning for the rivers and lakes, but this is not a particularly concrete behavior. It is more like a temperament with unconventional romance."
"Many people's bar mitzvahs are actually done at barbecue stalls." Chen Yingjie said. In the roadside shops in the middle of the night, under the influence of food and alcohol, people's inner words tilt out and their emotions are sublimated under the influence of alcohol and food. The highlights of these little people are realized at the barbecue stall. "It is this moment that is slightly out of the trajectory of life and rarely visible, which constitutes the rivers and lakes that people yearn for."
2: A Life Series
is a big brother with life experience.
How many are you? "Our family features", "Do you eat spicy food" and "Not enough" … these are the titles of each episode in A Life Series 2. Interestingly, if the titles are strung together, it is like a set of procedures for the boss to entertain guests when he walks into a barbecue shop. This is a little thought of the creative team, but this sense of communication and interaction with the audience from a distance is mostly reflected by questions, just like many commentaries in the film. "Our commentary actually predicted the psychological activities of the audience and formed communication along the psychological course of the audience. In this way, many behaviors of the audience will be induced by us, and attention will be firmly grasped. "
A String of Life has always been called a "copywriter", in which all the commentaries were written by two directors, Chen Yingjie and Zhang Yueming, and most of them were completed when the day and night were upside down. "Yue Ming and I will live together after the initial cut of the film, and it will take about two months to complete all the commentary." It is in this environment that those funny and humorous copywriters are born.
No matter TV series, variety shows or documentaries, it seems that there will be a fierce battle between "innovation" and "conservatism" when it comes to the N season. Innovation faces huge unknown risks, and conservatism will gradually be bored by the audience. How to break the barrier between the two is a intractable disease faced by the whole film and television industry. Unexpectedly, it was a barbecue stall owner who partially answered Chen Yingjie's question.
"I remember it was a barbecue shop in Sichuan, where only a few dishes were sold. I asked the boss why he didn't innovate more. The boss looked at me strangely and said why he had to innovate. His old guests wanted to eat this taste. " Chen Yingjie also thought, do you want to add more links, add more tidbits? But it is not innovative in essence. In the second season, the commentary pays more attention to the communication with the audience, and constantly emphasizes the dialogue of the works, but it is even more innovative. "If" A String of Life "is regarded as a character, he must be a big brother with life experience. He tells the story of the rivers and lakes like a storyteller in the barbecue shop, and it is definitely not the kind of preaching tone."
In fact, no matter which season, it is rare that A String of Life can find its own way in the already saturated food documentary market, instead of imitating or copying the explosions. "I think what you like must be familiar. But if you just repeat it on the basis that everyone likes it, it seems that you have lost the role of watching documentaries to broaden your horizons. " Chen Yingjie said.