At this year’s e-commerce conference, Du Juan, CEO of Gome Holding Group, delivered an important speech at the main forum. She believed that “digitalization comes with the gene of openness and sharing and has the attributes of integrated development. At the same time, Du Juan emphasized the interconnection between Gome and friendly business platforms.

Interoperability, fairness and openness to market partners, and advocating the construction of a "home·life retail community" where everyone can enjoy the world.

After entering the fourth quarter, Gome held a number of internal and external meetings one after another. By deconstructing the implementation path of the second phase of the "Home·Life Strategy", it targeted the full retail ecology, a blue ocean market with great imagination. Full retail is an industry trend.

It is also the definition of the full retail ecology by the Times. The focus is on the understanding of the "whole word."

According to the extended meaning of the second edition of Xinhua Dictionary, the whole word first appeared in the Spring and Autumn Period and the Warring States Period. Its original meaning is related to jade, and generally refers to intact, pure jade. Its extended meaning can mean complete, complete, preserved and unified.

Therefore, Gome's full retail ecosystem includes the five mysteries of all scenarios, all links, all services, all models, and all-round sharing, and collaborates with six major platforms to build a closed-loop ecosystem, thereby leading the entire industry to improve and upgrade.

In September and October this year, Gome signed a lease agreement and a custody agreement.

In addition, major shareholders represented by founder Huang Guangyu transferred some of their rights and interests and took the initiative to assume operating risks, reducing concerns in the secondary market.

It not only improves the growth rate and quality of the construction of a full retail ecosystem, but also attempts to build a new retail business model, in which retailers serve as service providers.

At the Gome Strategy Conference, Huang Guangyu clearly proposed "two focuses, focusing on the retail industry and the home service industry, and established the basic path of using retail methods to build a service-oriented platform. Therefore, there are essential differences between Gome and traditional retail companies, so

It relies on the low-cost operating advantages of the dual platform, grafts high-quality goods and services to form natural public domain traffic, and then empowers the B-side and C-side through the first sharing platform, allowing them to quickly expand the public domain.

The traffic is accumulated into private domain traffic, and then a low-cost business field is built to strengthen local service capabilities through digital transformation. In terms of the construction of the entire scenario, Gome advocates the integrated development of online platforms and offline platforms. The carrier of the offline platform is ".

Gome Home mainly undertakes multiple purposes such as product display experience, home extension, home entertainment and local life service output.

Zhao Liming, Vice President of Gome Retail Strategy, said that Gome’s offline platform has two core capabilities: real estate purchase and operation, and adopts a full-scale model such as franchising and cooperation, supplemented by leasing, to rapidly expand high-quality stores.

For the last mile of community services, Gome has chosen the method of small inns to carry goods and services.

Through joint ventures with self-employed individuals, we can not only realize the supply of daily necessities, food and other basic materials, but also strengthen the supply of "in-store services" such as beauty, manicure, and hairdressing, and the space for imagination is endless. In September this year, Gome signed a long-term lease agreement.

Gome has entered the "super store era!"

The first two stores in Beijing and Changsha both have an area of ??more than 100,000 square meters. They can not only accommodate multiple business formats such as kitchen space, dresser, Gome cellar, etc., but can also combine "one store, one page" digital display technology with online platforms.

, to build a full-scenario consumption closed loop.